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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Blue-Pink/Pink

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

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$61.20 - $61.20
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Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Black/Purple

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

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$61.20 - $61.20
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Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Orange with Black Dots

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

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$61.20 - $61.20
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Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Black/Rainbow

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

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$61.20 - $61.20
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Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Gay Bob

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

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$61.20 - $61.20
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Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Blue-Silver/Pink

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

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$61.20 - $61.20
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Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Black Dots-Blue Dots

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

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$61.20 - $61.20
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Aloha Lures Mirrored Silver Rainbow Flake Large Crack Pipe 7" 2.2oz

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

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$218.00 - $218.00
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Aloha Lures Ice Blue Chrome Xtreme Beauty 16" 21.2oz Skirted Blue Aurora/Pink

**This lure comes skirted as photographed. The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with...

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$218.00 - $218.00
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Aloha Lures Black Rainbow Xtreme Beauty 16" 21.2oz Skirted Black/Purple-Blue

**This lure comes skirted as photographed. The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with...

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$218.00 - $218.00
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Aloha Lures Blue-Purple Chrome Rattle Xtreme Beauty 16" 13.9oz

The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face wit...

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$180.00 - $180.00
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Aloha Lures Blue Rainbow Rattle Xtreme Beauty 16" 13.9oz

The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face wit...

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$180.00 - $180.00
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Aloha Lures Black Rainbow Xtreme Beauty 16" 13.9oz

The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face wit...

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$180.00 - $180.00
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Aloha Lures Ice Blue Chrome Xtreme Beauty 16" 13.9oz

The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face wit...

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$180.00 - $180.00
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$57.20 - $57.20
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Aloha Lures Silver Chrome Black Back Taxi Eyes Small Beauty 7" 2.6oz Skirted

**Lure comes skirted as photographed.  The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse ...

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Aloha Lures Black Rainbow Taxi Eyes Small Beauty 7" 2.6oz Skirted Black/Green

**Lure comes skirted as photographed.  The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse ...

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Aloha Lures Purple Rainbow Taxi Eyes Small Beauty 7" 2.6oz Skirted Black/Purple

**Lure comes skirted as photographed.  The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse ...

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$57.20 - $57.20
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Aloha Lures Blue Chrome Taxi Eyes Small Beauty 7" 2.6oz Skirted Blue-Silver/Pink

**Lure comes skirted as photographed.  The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse ...

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Aloha Lures Blue Chrome Small Beauty 7" 1.5oz

The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the nos...

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Aloha Lures Black Rainbow Small Beauty 7" 1.5oz

The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the nos...

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Aloha Lures Silver Chrome Black Back Small Beauty 7" 1.5oz

The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the nos...

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$40.00 - $40.00
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$155.00 - $155.00
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Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Pink

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
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Aloha Lures Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Black Dots-Blue Dots

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
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Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Evil

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
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$104.20 - $104.20
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Aloha Lures Blue Rainbow Taxi Eyes Large Beauty 12" 10.5oz Skirted Purple Aurora

**Lure comes skirted as photographed.  The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse...

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$104.20 - $104.20
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Aloha Lures Blue Rainbow Taxi Eyes Large Beauty 12" 10.5oz Skirted Blue/Purple

**Lure comes skirted as photographed.  The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse...

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$104.20 - $104.20
$104.20
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$104.20 - $104.20
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Aloha Lures Black Rainbow Taxi Eyes Large Beauty 12" 10.5oz Skirted Black/Rainbow

**Lure comes skirted as photographed.  The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse...

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$104.20 - $104.20
$104.20
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$104.20 - $104.20
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Aloha Lures Black Rainbow Taxi Eyes Large Beauty 12" 10.5oz Skirted Black/Green

**Lure comes skirted as photographed.  The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse...

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$104.20 - $104.20
$104.20
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$80.00 - $80.00
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Aloha Lures Black Rainbow Taxi Eyes Large Beauty 12" 5.8oz

The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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$80.00 - $80.00
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$80.00
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$80.00 - $80.00
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Aloha Lures Blue Rainbow Taxi Eyes Large Beauty 12" 5.8oz

The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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$80.00 - $80.00
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Aloha Lures Pink Mirrored Taxi Eyes Large Beauty 12" 5.8oz

The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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$80.00 - $80.00
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$68.20 - $68.20
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Aloha Lures Black Rainbow Uncle Moe 9" 5oz Skirted Magic Johnson

**Lure comes skirted as photographed. The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for th...

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$68.20 - $68.20
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$85.25 - $85.25
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Aloha Lures Black Rainbow Natural Eyes Uncle Moe 9" 4oz Strobez

**Lure comes skirted as photographed. The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for th...

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$85.25 - $85.25
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Aloha Lures Black Rainbow Natural Eyes Uncle Moe 9" 3.5oz

The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for their size at around 3.5oz and are keel ...

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$81.25 - $81.25
$81.25
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$81.25

Aloha Lures Green Rainbow Flake Super Ninja 9" 5.2oz Strobez Green-Chartreuse

**Lure comes skirted as photographed. The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just...

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$81.25 - $81.25
$81.25
$81.25 - $81.25
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$64.20 - $64.20
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Aloha Lures Mirrored Ice Blue Back Natural Eyes Super Ninja 9" 6oz Skirted Blue-Silver

**Lure comes skirted as photographed. The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just...

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$64.20 - $64.20
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Aloha Lures Mirrored Blue Back Natural Eyes Super Ninja 9" 6oz Skirted Evil

**Lure comes skirted as photographed. The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just...

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$64.20 - $64.20
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Aloha Lures Green Rainbow Flake Black Back Super Ninja 9" 6oz Skirted Black Dot-Blue Dot

**Lure comes skirted as photographed. The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just...

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$64.20 - $64.20
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Aloha Lures Green Rainbow Flake Super Ninja 9" 6oz Skirted Mahi

**Lure comes skirted as photographed. The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just...

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$64.20 - $64.20
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Aloha Lures Green Rainbow Flake Super Ninja 9" 6oz Skirted Chartreuse with Blue Stripes

**Lure comes skirted as photographed. The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just...

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$64.20 - $64.20
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Aloha Lures Green Rainbow Flake Super Ninja 9" 6oz Skirted Black/Green

**Lure comes skirted as photographed. The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just...

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$64.20 - $64.20
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$46.00 - $46.00
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Aloha Lures Mirrored Ice Blue Back Super Ninja 9" 4oz

The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just being an excellent meat fish producer...

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Aloha Lures Green Rainbow Flake Black Back Super Ninja 9" 4oz

The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just being an excellent meat fish producer...

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$46.00 - $46.00
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Aloha Lures Green Rainbow Flake Natural Eyes Super Ninja 9" 4oz

The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just being an excellent meat fish producer...

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$46.00 - $46.00
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$120.00 - $120.00
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Aloha Lures Black-Purple Back Large Magic Malolo 12" 7oz Strobez Black-Purple

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$120.00 - $120.00
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Aloha Lures Blue-Ice Blue Back Large Magic Malolo 12" 7oz Strobez Blue-Ice Blue/Pink

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$120.00 - $120.00
$120.00
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$120.00 - $120.00
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$120.00

Aloha Lures Blue-Ice Blue Back Large Magic Malolo 12" 7oz Strobez Blue-Ice Blue/White

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$120.00 - $120.00
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$101.00 - $101.00
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$101.00

Aloha Lures Blue-Ice Blue Back Purple Fins Magic Malolo 9" 4oz Flashabou Dark Blue/White

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$101.00 - $101.00
$101.00
$101.00 - $101.00
$101.00