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WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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Aloha Lures "Aloha Ahi" Dri-Duck Curved Visor Trucker Black-Grey Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Ahi. COLOR: Black-Grey Camo VISOR: Precurved Material: 100% Polyester ...

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Aloha Lures "Aloha Ahi" Dri-Duck Curved Visor Trucker Light Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Ahi. COLOR: Light Camo VISOR: Precurved Material: 100% Polyester FIT ...

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Aloha Lures "Aloha Ahi" Dri-Duck Curved Visor Trucker Dark Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Ahi. COLOR: Dark Camo VISOR: Precurved Material: 100% Polyester FIT &...

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Aloha Lures “I'd Rather Be Backing Down” Performance Dri-Fit LS Shirt Silver

New Aloha Lures “I'd Rather Be Backing Down” Long-Sleeve T-Shirt Sport-Tek Dri-Fit 100% Polyester Color: Silver

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Aloha Lures “I'd Rather Be Backing Down” Performance Dri-Fit LS Shirt Blue

New Aloha Lures “I'd Rather Be Backing Down” Long-Sleeve T-Shirt Sport-Tek Dri-Fit 100% Polyester Color: Blue

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Aloha Lures "Aloha Marlin" Dri-Duck Curved Visor Trucker Black Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Marlin. COLOR: Black Camo VISOR: Precurved Material: 100% Polyester F...

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Aloha Lures "Aloha Marlin" Dri-Duck Curved Visor Trucker Light Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Marlin. COLOR: Light Camo VISOR: Precurved Material: 100% Polyester F...

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Aloha Lures "Aloha Marlin" Dri-Duck Curved Visor Trucker Dark Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Marlin. COLOR: Dark Camo VISOR: Precurved Material: 100% Polyester FI...

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Aloha Lures "Aloha Hawaii" Dri-Duck Curved Visor Trucker Dark Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Hawaii. COLOR: Dark Camo VISOR: Precurved Material: 100% Polyester FI...

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Aloha Lures "Aloha Hawaii" Dri-Duck Curved Visor Trucker Black-Grey Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Hawaii. COLOR: Black Camo VISOR: Precurved Material: 100% Polyester F...

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Original price $35.00 - Original price $35.00
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Aloha Lures "Aloha Hawaii" Dri-Duck Curved Visor Trucker Light Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Hawaii. COLOR: Light Camo VISOR: Precurved Material: 100% Polyester F...

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Original price $35.00 - Original price $35.00
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Aloha Lures “Super Ninja” LS Shirt Yellow **Large Fit**

**Order 1 Size Down - Fits Large** New Aloha Lures “Super Ninja” Long-Sleeve T-Shirt Gildan  100% Cotton Color: Yellow

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Aloha Lures “Super Ninja” LS Shirt White **Large Fit**

**Order 1 Size Down - Runs Large** New Aloha Lures “Super Ninja” Long-Sleeve T-Shirt Gildan  100% Cotton Color: White

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Aloha Lures Purple-Pink Dichro Baby Smash Bait 12" 6.4oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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Aloha Lures Deep Purple-Blue Dichro Baby Smash Bait 12" 6.4oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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Original price $110.00 - Original price $110.00
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Aloha Lures Turqoise-Blue Dichro Baby Smash Bait 12" 6.4oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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Aloha Lures Ice Blue Dichro Blue Rainbow Baby Smash Bait 12" 6.4oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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Aloha Lures Blue-Green Dichro Green Rainbow Baby Smash Bait 12" 6.4oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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Original price $110.00 - Original price $110.00
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Aloha Lures Ice Blue Dichro Blue Rainbow Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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Original price $185.00 - Original price $185.00
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Aloha Lures Clear Purple-Ice Blue Dichro Black Rainbow Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
Original price $185.00 - Original price $185.00
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Aloha Lures Purple-Blue Dichro Black Rainbow Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
Original price $185.00 - Original price $185.00
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Aloha Lures Pink Dichro Pink Rainbow Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
Original price $185.00 - Original price $185.00
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Original price $30.00 - Original price $34.00
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Current price $30.00

Aloha Lures “I'd Rather Be Backing Down” LS Shirt Yellow **Large Fit**

**Large Fit - Order 1 Size Down** New Aloha Lures “I'd Rather Be Backing Down” Long-Sleeve T-Shirt Gildan  100% Cotton Color: Fluorescent Yellow

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Aloha Lures “I'd Rather Be Backing Down” LS Shirt White **Large Fit**

**Large Fit - Order 1 Size Down** New Aloha Lures “I'd Rather Be Backing Down” Long-Sleeve T-Shirt Gildan  100% Cotton Color: White

Original price $30.00 - Original price $34.00
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Current price $30.00

Aloha Lures “I'd Rather Be Backing Down” LS Shirt Blue **Large Fit**

**Large Fit - Order 1 Size Down** New Aloha Lures “I'd Rather Be Backing Down” Long-Sleeve T-Shirt Gildan  100% Cotton Color: Blue

Original price $30.00 - Original price $34.00
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Original price $110.00 - Original price $110.00
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Aloha Lures Black-Blue Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

View full details
Original price $110.00 - Original price $110.00
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$110.00
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Current price $110.00
Original price $110.00 - Original price $110.00
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Current price $110.00

Aloha Lures Black-Purple Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

View full details
Original price $110.00 - Original price $110.00
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Current price $110.00
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Original price $110.00 - Original price $110.00
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Current price $110.00

Aloha Lures Black-Green Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

View full details
Original price $110.00 - Original price $110.00
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Current price $110.00
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Original price $98.00 - Original price $98.00
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Current price $98.00

Aloha Lures Blue Mirrored Small Smoking Loon 10" 5.8oz Skirted Black-Blue

**Lure comes skirted as photographed.  The Aloha Lures Small Smoking Loon is the same head design as Erik Rusnak's original "Smoking Loon", just sm...

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Original price $98.00 - Original price $98.00
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Original price $98.00 - Original price $98.00
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Current price $98.00

Aloha Lures Light Purple Mirrored Small Smoking Loon 10" 5.8oz Skirted Purple-Silver-Pink

**Lure comes skirted as photographed.  The Aloha Lures Small Smoking Loon is the same head design as Erik Rusnak's original "Smoking Loon", just sm...

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Original price $98.00 - Original price $98.00
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Current price $98.00
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Original price $78.00 - Original price $78.00
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Current price $78.00

Aloha Lures Deep Purple Mirrored Natural Eyes Small Smoking Loon 10" 4oz

The Aloha Lures Small Smoking Loon is the same head design as Erik Rusnak's original "Smoking Loon", just smaller in size. It is a 10" skirt saddle...

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Original price $78.00 - Original price $78.00
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Current price $78.00
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Original price $78.00 - Original price $78.00
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$78.00
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Current price $78.00

Aloha Lures Light Purple Mirrored Natural Eyes Small Smoking Loon 10" 4oz

The Aloha Lures Small Smoking Loon is the same head design as Erik Rusnak's original "Smoking Loon", just smaller in size. It is a 10" skirt saddle...

View full details
Original price $78.00 - Original price $78.00
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Current price $78.00
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Original price $83.00 - Original price $83.00
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Current price $83.00

Aloha Lures Blue Mirrored Uncle Moe 9" 4oz Flashabou Blue-Pink

**Lure comes skirted as photographed. The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for th...

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Original price $83.00 - Original price $83.00
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Aloha Lures Chrome-Mirrored Uncle Moe 9" 4oz Flashabou Green-White-Chartreuse

**Lure comes skirted as photographed. The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for th...

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Original price $83.00 - Original price $83.00
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Original price $83.00 - Original price $83.00
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Current price $83.00

Aloha Lures Chrome-Mirrored Uncle Moe 9" 4oz Flashabou Ice Blue-White-Pink

**Lure comes skirted as photographed. The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for th...

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Original price $83.00 - Original price $83.00
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Current price $83.00
Original price $83.00 - Original price $83.00
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Current price $83.00

Aloha Lures Purple Mirrored Uncle Moe 9" 4oz Flashabou Purple-Black

**Lure comes skirted as photographed. The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for th...

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Original price $83.00 - Original price $83.00
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Original price $48.00 - Original price $48.00
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Aloha Lures Chrome-Mirrored Uncle Moe 9" 3.5oz

The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for their size at around 3.5oz and are keel ...

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Original price $48.00 - Original price $48.00
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Original price $113.00 - Original price $113.00
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Aloha Lures Mirrored Paua Shell Back Infant Smash Bait 10" 6.5oz Vinyl Blue

**Lure comes skirted as photographed.  This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has...

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Original price $113.00 - Original price $113.00
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Original price $105.00 - Original price $105.00
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Current price $105.00

Aloha Lures Mirrored Salt & Pepper Back Infant Smash Bait 10" 8oz Skirted Black-Rainbow

**Lure comes skirted as photographed.  This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has...

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Original price $105.00 - Original price $105.00
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Current price $105.00
Original price $78.00 - Original price $78.00
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Current price $78.00

Aloha Lures Bleeding Mackerel Red-Yellow Back Malolo Dink Bait 9" 4oz Skirted Red-Yellow

**Lure comes skirted as photographed. The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reve...

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Original price $78.00 - Original price $78.00
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Current price $78.00
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Original price $78.00 - Original price $78.00
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$78.00
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Current price $78.00

Aloha Lures Black-Purple Back Malolo Dink Bait 9" 4oz Skirted Black-Purple

**Lure comes skirted as photographed. The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reve...

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Original price $78.00 - Original price $78.00
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$78.00 - $78.00
Current price $78.00
Original price $78.00 - Original price $78.00
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$78.00
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Current price $78.00

Aloha Lures Blue-Ice Blue Back Malolo Dink Bait 9" 4oz Skirted Blue-Silver-Pink

**Lure comes skirted as photographed. The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reve...

View full details
Original price $78.00 - Original price $78.00
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$78.00
$78.00 - $78.00
Current price $78.00
Original price $30.00 - Original price $34.00
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$30.00 - $34.00
Current price $30.00

Aloha Lures “Super Ninja” LS Shirt Blue **Large Fit**

**Order 1 Size Down - Runs Large** New Aloha Lures “Super Ninja” Long-Sleeve T-Shirt Gildan  100% Cotton Color: Blue

Original price $30.00 - Original price $34.00
Original price
$30.00 - $34.00
$30.00 - $34.00
Current price $30.00
Original price $94.00 - Original price $94.00
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$94.00
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Current price $94.00

Aloha Lures Blue-Ice Blue Back Malolo Medium Gully Boy 10" 8.5oz Skirted Blue-Silver-Pink

**Lure comes skirted as photographed.  The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. T...

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Original price $94.00 - Original price $94.00
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$94.00 - $94.00
Current price $94.00
Original price $94.00 - Original price $94.00
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$94.00
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Current price $94.00

Aloha Lures Black-Blue Back Malolo Medium Gully Boy 10" 8.5oz Skirted Blue-Black Bars

**Lure comes skirted as photographed.  The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. T...

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Original price $94.00 - Original price $94.00
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$94.00
$94.00 - $94.00
Current price $94.00
Original price $94.00 - Original price $94.00
Original price
$94.00
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Current price $94.00

Aloha Lures Turquoise Back Malolo Medium Gully Boy 10" 8.5oz Skirted Turquoise-Yellow

**Lure comes skirted as photographed.  The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. T...

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Original price $94.00 - Original price $94.00
Original price
$94.00
$94.00 - $94.00
Current price $94.00
Original price $94.00 - Original price $94.00
Original price
$94.00
$94.00 - $94.00
Current price $94.00

Aloha Lures Blue Resin Malolo Medium Gully Boy 10" 8.5oz Skirted Blue-Silver-Pink

**Lure comes skirted as photographed.  The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. T...

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Original price $94.00 - Original price $94.00
Original price
$94.00
$94.00 - $94.00
Current price $94.00
Original price $94.00 - Original price $94.00
Original price
$94.00
$94.00 - $94.00
Current price $94.00

Aloha Lures Purple Resin Malolo Medium Gully Boy 10" 8.5oz Skirted Black-Silver-Pink

**Lure comes skirted as photographed.  The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. T...

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Original price $94.00 - Original price $94.00
Original price
$94.00
$94.00 - $94.00
Current price $94.00