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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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$134.20 - $134.20
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$134.20 - $134.20
$134.20

Aloha Lures Ice Blue Resin Black Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

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$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20
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$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20

Aloha Lures Ice Blue Purple Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted Gay Bob

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

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$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Clear Mirrored Black Back Taxi Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
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$140.00 - $140.00
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$140.00 - $140.00
$140.00

Aloha Lures Purple Mirrored Purple Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
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$140.00 - $140.00
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$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Blue Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Black Back Taxi Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Green Mirrored Green Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Black Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Purple Mirrored Silver Rainbow Starburst Sundowner 14" 8oz Head Only

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Ice Blue Mirrored Blue Rainbow Sundowner 14" 11.5oz Skirted Blue-Silver

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
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$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00

Aloha Lures Black Rainbow Red Eyes Bamboocha 12" 6.7oz Head Only

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

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$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00
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$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00

Aloha Lures Mirrored Blue Back Red Eyes Bamboocha 12" 6.7oz Head Only

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

View full details
$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00
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$149.00 - $149.00
$149.00
$149.00 - $149.00
$149.00

Aloha Lures Mirrored Red Eyes Bamboocha 12" 8.5oz Fire Tailz Vinyl Aku Revisited

**Lure comes skirted as photographed.  The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced ...

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$149.00 - $149.00
$149.00
$149.00 - $149.00
$149.00
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$149.00 - $149.00
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$149.00 - $149.00
$149.00

Aloha Lures Mirrored Red Eyes Bamboocha 12" 8.5oz Fire Tailz Vinyl Mad Mahi

**Lure comes skirted as photographed.  The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced ...

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$149.00 - $149.00
$149.00
$149.00 - $149.00
$149.00
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$135.00 - $135.00
$135.00
$135.00 - $135.00
$135.00

Aloha Lures Black Rainbow Red Eyes Bamboocha 12" 8.5oz Vinyl Black

**Lure comes skirted as photographed.  The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced ...

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$135.00 - $135.00
$135.00
$135.00 - $135.00
$135.00
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$124.20 - $124.20
$124.20
$124.20 - $124.20
$124.20

Aloha Lures Mirrored Red Eyes Bamboocha 12" 11.5oz Skirted Black/Purple

**Lure comes skirted as photographed.  The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced ...

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$124.20 - $124.20
$124.20
$124.20 - $124.20
$124.20
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$124.20 - $124.20
$124.20
$124.20 - $124.20
$124.20

Aloha Lures Mirrored Red Eyes Bamboocha 12" 11.5oz Skirted Blue-Silver

**Lure comes skirted as photographed.  The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced ...

View full details
$124.20 - $124.20
$124.20
$124.20 - $124.20
$124.20
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$189.00 - $189.00
$189.00
$189.00 - $189.00
$189.00

Aloha Lures Purple Rainbow Flake Smash Bait 14" 12oz ALV Vinyl Purple Skipjack

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$189.00 - $189.00
$189.00
$189.00 - $189.00
$189.00
$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12.2oz Fire Tailz Vinyl

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00
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$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00

Aloha Lures Ice Blue Mirrored Red Eyes Smash Bait 14" 12.2oz Fire Tailz Vinyl

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Silver Rainbow Starburst Taxi Eyes Smash Bait 14" 12oz Skirted Pink

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Red Rainbow Flake Taxi Eyes Smash Bait 14" 12oz Skirted Black-Red

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Skirted Magic Johnson

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12oz Skirted Purple

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Ice Blue Rainbow Starburst Red Eyes Smash Bait 14" 12oz Skirted Blue-Silver

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Silver Rainbow Starburst Taxi Eyes Smash Bait 14" 12oz Skirted Black

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$99.80 - $99.80
$99.80
$99.80 - $99.80
$99.80

Aloha Lures Mirrored Silver Rainbow Flake Large Mongo 12" 8.5oz Skirted Blue-Silver

**Lure comes skirted as photographed. This lure is known as the Large Mongo, the 12" version of the Kona Mongo with a flat nose and heavy reverse t...

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$99.80 - $99.80
$99.80
$99.80 - $99.80
$99.80
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$99.80 - $99.80
$99.80
$99.80 - $99.80
$99.80

Aloha Lures Mirrored Silver Rainbow Flake Large Mongo 12" 8.5oz Skirted Black/Rainbow

**Lure comes skirted as photographed. This lure is known as the Large Mongo, the 12" version of the Kona Mongo with a flat nose and heavy reverse t...

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$99.80 - $99.80
$99.80
$99.80 - $99.80
$99.80
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$131.00 - $131.00
$131.00
$131.00 - $131.00
$131.00

Aloha Lures Mirrored Silver Rainbow Flake Large Mongo 12" 7.5oz Strobez Ice Blue/Pink

**Lure comes skirted as photographed. This lure is known as the Large Mongo, the 12" version of the Kona Mongo with a flat nose and heavy reverse t...

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$131.00 - $131.00
$131.00
$131.00 - $131.00
$131.00
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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Mirrored Silver Rainbow Flake Large Mongo 12" 5.3oz Head Only

This lure is known as the Large Mongo, the 12" version of the Kona Mongo with a flat nose and heavy reverse taper with subtle forward taper. Fairly...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Vinyl Black

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Silver Rainbow Starburst Taxi Eyes Smash Bait 14" 12oz Vinyl Charcoal

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Ice Blue Rainbow Starburst Red Eyes Smash Bait 14" 12oz Vinyl Light Blue

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Purple

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Magic Johnson

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Starburst Sundowner 14" 11.5oz Skirted Pink-Blue

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Clear Mirrored Silver Rainbow Starburst Sundowner 14" 8oz Head Only

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

View full details
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
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$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00

Aloha Lures Ice Blue Black Back "Scared $#!Tless" Baby Smash Bait 12" 9.5oz Fire Tailz Vinyl

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

View full details
$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00
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$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00

Aloha Lures Ice Blue Purple Back "Scared $#!Tless" Baby Smash Bait 12" 9.5oz Fire Tailz Vinyl

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

View full details
$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00
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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Ice Blue Resin Black Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz Head Only

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

View full details
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Ice Blue Resin Purple Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz Head Only

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

View full details
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
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$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00

Aloha Lures Tahitian MOP Red Eyes Bamboocha 12" 6.7oz Head Only

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

View full details
$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Rainbow Starburst Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Mirrored Black Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Red Rainbow Flake Taxi Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Skirted Blue-Silver

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Skirted Purple

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$121.00 - $121.00
$121.00
$121.00 - $121.00
$121.00

Aloha Lures Orange Back Deep Six Malolo 9" 6.5oz Flashabou Black-Orange

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

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$121.00 - $121.00
$121.00
$121.00 - $121.00
$121.00
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