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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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$135.00 - $135.00
$135.00
$135.00 - $135.00
$135.00

Aloha Lures Yellowfin Black-Yellow Back Yellow Fins Large Magic Malolo 12" 7oz Strobez

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$135.00 - $135.00
$135.00
$135.00 - $135.00
$135.00
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Sold out
$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00

Aloha Lures Orange Back Yellow Fins Large Magic Malolo 12" 8.2oz Skirted

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00
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$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00

Aloha Lures Ice Rainbow Dichro Ice Rainbow Deep Six 9" 6oz Strobez Flashabou Green

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00

Aloha Lures Blue Dichro Ice Blue Rainbow Mistake Small Beauty 7" 2.6oz Skirted #3

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

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$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00

Aloha Lures Rainbow Dichro Pink Rainbow Mistake Small Beauty 7" 2.6oz Skirted #1

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

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$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
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$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00

Aloha Lures Ice Blue Dichro Green Rainbow Mistake Small Beauty 7" 2.6oz Skirted #2

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

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$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
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$82.00 - $82.00
$82.00
$82.00 - $82.00
$82.00

Aloha Lures Ice Rainbow Dichro Cooler Bait 9" 5oz Skirted Blue-Pink

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

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$82.00 - $82.00
$82.00
$82.00 - $82.00
$82.00
$82.00 - $82.00
$82.00
$82.00 - $82.00
$82.00

Aloha Lures Blue-Yellow Dichro Green Rainbow Cooler Bait 9" 5oz Skirted

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

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$82.00 - $82.00
$82.00
$82.00 - $82.00
$82.00
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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Ice Rainbow Dichro Large Deep Six 12" 12oz Strobez Feathersword

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
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$240.00 - $240.00
$240.00
$240.00 - $240.00
$240.00

Aloha Lures Green-Blue Dichro Red Eyes Smash Bait 14" 12oz ALV Vinyl Green Mahi

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$240.00 - $240.00
$240.00
$240.00 - $240.00
$240.00
$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00

Aloha Lures Rainbow Dichro Red Eyes Smash Bait 14" 15.5oz Skirted

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00
$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00

Aloha Lures Green-Blue Dichro Deep Six 9" 6oz Flashabou Ice Blue-Chartreuse

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00

Aloha Lures Ice Blue-Yellow Dichro Blue Rainbow Deep Six 9" 6oz Flashabou Blue-Pink

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

View full details
$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00
$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00

Aloha Lures Chrome-Mirrored Uncle Moe 9" 4oz Flashabou Green-White-Chartreuse

**Lure comes skirted as photographed. The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for th...

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$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00
$113.00 - $113.00
$113.00
$113.00 - $113.00
$113.00

Aloha Lures Mirrored Paua Shell Back Infant Smash Bait 10" 6.5oz Vinyl Blue

**Lure comes skirted as photographed.  This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has...

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$113.00 - $113.00
$113.00
$113.00 - $113.00
$113.00
$94.00 - $94.00
$94.00
$94.00 - $94.00
$94.00

Aloha Lures Turquoise Back Malolo Medium Gully Boy 10" 8.5oz Skirted Turquoise-Yellow

**Lure comes skirted as photographed.  The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. T...

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$94.00 - $94.00
$94.00
$94.00 - $94.00
$94.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Blue-Ice Blue Back Malolo Gully Boy 7" 4oz Skirted Blue-Pink-Silver

**Lure comes skirted as photographed.  The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop faced bait with mostly front taper. This special ...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00

Aloha Lures Green Mirrored Red Eyes Baby Smash Bait 12" 10oz Skirted Mahi

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

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$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Clear Mirrored Silver Rainbow Red Eyes Deep Six 9" 5.2oz Skirted Blue-Chart

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #SJBL over #159** The Aloha Lures Deep Six is a 9" skirt saddle sized rever...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$92.00 - $92.00
$92.00
$92.00 - $92.00
$92.00

Aloha Lures Clear Mirrored Large Mongo 12" 8oz Skirted Pink-White-Chartreuse

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #139 over #159** The Large Mongo is the 12" flat nosed version of the "Mong...

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$92.00 - $92.00
$92.00
$92.00 - $92.00
$92.00