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WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.

Kerwin Masunaga (Kona Custom Lures)

**We are now offering brand new lures recently made by Kerwin Masunaga. The Pre-Owned collection is from his personal collection - See below for more details.**

Kerwin Masunaga is a Kona legend in his own right. He began commercial fishing full time back in 1975. One of his most legendary stories was the day he caught 12 tuna all over 200 pounds. Later on, he bought a 34' Raddon known as the Holly Ann which brought him even more accolades including the 2000 Blue Marlin World Cup.

Another legendary story includes the day he caught an 1,140lb Grander out solo on the Holly Ann after fighting the fish for 7 hours. He also was one of the first guys in the US to use the Greenstick, which helped transform the US sportfishing market. 

He was also a crew member for some other true legends in the Kona fleet including John Llanes and Peter Hoogs (the father of Teddy Hoogs).

In 2008, Kerwin ran the boat Karma out of Cabo and won the Los Cabos tournament. He also caught a 1,043lb Grander to win the 2013 Marlin Magic Lure Tournament. On top of that, he was InTheBite's Hawaii Division back-to-back Captain of the Year in 2015 & 2016.

There are many more stories that could be told. For much more detail on Kerwin's whole story, check out the InTheBite article "Capt. Kerwin Masunaga: The Best Kept Secret in Kona". It is much worth the read.

Regarding his lures, they are extremely hard to find to say the least. He called his lure brand Kona Custom Lures, and they were made mostly for charter clients or himself. There was a time you could find them through Matt LoSasso through his Kona shop Kona Custom Tackle & Lures due to their close relationship that they still maintain. For years, however, his lures have basically disappeared from the market. 

This special set of lures is from Kerwin's personal collection - The ones he kept for himself and fished with. Most have barely touched water. There are some rare one-offs that even the largest KCL Lures aficionado likely has never seen. This is a true gem of a collection, and we are extremely fortunate to have had the opportunity to offer them to you all. What you see here is a rare treat - a legend's personal collection of his own lures. Credit must be given to Matt LoSasso for helping bring these lures back to life. Without his help, these would not be showcased for you all today.

Original price $150.00 - Original price $150.00
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$150.00
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Current price $150.00

Masunaga Kona Custom Lures Rainbow Purple Back Reverse Large Hard Head 12" 6.3oz

This Masunaga Hard Head comes in a few different shape variations and sizes - This is the Large size with some slight hips about 1/3 towards the no...

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Original price $150.00 - Original price $150.00
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$150.00
$150.00 - $150.00
Current price $150.00
Original price $150.00 - Original price $150.00
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$150.00
$150.00 - $150.00
Current price $150.00

Masunaga Kona Custom Lures Paua Shell Blue Back Reverse Large Hard Head 12" 8oz

This Masunaga Hard Head comes in a few different shape variations and sizes - This is the Large size with some slight hips about 1/3 towards the no...

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Original price $150.00 - Original price $150.00
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$150.00
$150.00 - $150.00
Current price $150.00
Original price $150.00 - Original price $150.00
Original price
$150.00
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Current price $150.00

Masunaga Kona Custom Lures Strawberry Pearl Rattle Large Hard Head 12" 5.2oz

This Masunaga Hard Head comes in a few different shape variations and sizes - This is the Large size with some slight hips about 1/3 towards the no...

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Original price $150.00 - Original price $150.00
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$150.00
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Current price $150.00
Original price $150.00 - Original price $150.00
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$150.00
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Current price $150.00

Masunaga Kona Custom Lures Purple-Turquoise MOP Large Hard Head 12" 5.6oz

This Masunaga Hard Head comes in a few different shape variations and sizes - This is the Large size with some slight hips about 1/3 towards the no...

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Original price $150.00 - Original price $150.00
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$150.00
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Current price $150.00
Original price $150.00 - Original price $150.00
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$150.00
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Current price $150.00

Masunaga Kona Custom Lures Paua Shell Green Back Large Hard Head 12" 10.7oz

This Masunaga Hard Head comes in a few different shape variations and sizes - This is the Large size with a mostly flat back and forward taper appr...

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Original price $150.00 - Original price $150.00
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$150.00
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Current price $150.00
Original price $150.00 - Original price $150.00
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Masunaga Kona Custom Lures White Abalone Turquoise Back Large Hard Head 12" 5.8oz

This Masunaga Hard Head comes in a few different shape variations and sizes - This is the Large size with a mostly flat back and forward taper appr...

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Original price $150.00 - Original price $150.00
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Current price $150.00
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Original price $150.00 - Original price $150.00
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$150.00
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Current price $150.00

Masunaga Kona Custom Lures Abalone Shell Blue Back Large Hard Head 12" 7.5oz

This Masunaga Hard Head comes in a few different shape variations and sizes - This is the Large size with a mostly flat back and forward taper appr...

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Original price $150.00 - Original price $150.00
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$150.00
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Current price $150.00
Original price $150.00 - Original price $150.00
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$150.00
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Current price $150.00

Masunaga Kona Custom Lures Paua Shell Purple-Blue Back Large Hard Head 12" 5.4oz

This Masunaga Hard Head comes in a few different shape variations and sizes - This is the Large size with a mostly flat back and forward taper appr...

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Original price $150.00 - Original price $150.00
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Current price $150.00
Original price $150.00 - Original price $150.00
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Masunaga Kona Custom Lures Purple Ripple Shell Purple Back Large Hard Head 12" 5.3oz

This Masunaga Hard Head comes in a few different shape variations and sizes - This is the Large size with a mostly flat back and forward taper appr...

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Original price $150.00 - Original price $150.00
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Current price $150.00
Original price $150.00 - Original price $150.00
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Current price $150.00

Masunaga Kona Custom Lures Blue-Pink MOP Purple-Blue Back Large Hard Head 12" 7oz

This Masunaga Hard Head comes in a few different shape variations and sizes - This is the Large size with a mostly flat back and forward taper appr...

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Original price $150.00 - Original price $150.00
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Current price $150.00
Original price $150.00 - Original price $150.00
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Current price $150.00

Masunaga Kona Custom Lures Blue-Purple MOP Purple Back Large Hard Head 12" 5.2oz

This Masunaga Hard Head comes in a few different shape variations and sizes - This is the Large size with a mostly flat back and forward taper appr...

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Original price $150.00 - Original price $150.00
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$150.00
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Current price $150.00
Original price $150.00 - Original price $150.00
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Masunaga Kona Custom Lures White Awabi Purple Back Large Hard Head 12" 5.8oz

This Masunaga Hard Head comes in a few different shape variations and sizes - This is the Large size with a mostly flat back and forward taper appr...

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Original price $150.00 - Original price $150.00
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$150.00
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Current price $150.00
Original price $180.00
Original price $180.00 - Original price $180.00
Original price $180.00
Current price $170.00
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Current price $170.00

Masunaga Kona Custom Lures Green Abalone Black-Yellow Back "6 Plus" 690 14" 8.7oz

**There is some slight de-lamming of the shell inside the insert. No other defects or imperfections. Gorgeous rare lure in otherwise mint condition...

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Original price $180.00
Original price $180.00 - Original price $180.00
Original price $180.00
Current price $170.00
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Current price $170.00
Sale Sale
Original price $160.00 - Original price $160.00
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Current price $160.00

Masunaga Kona Custom Lures Chrome Rainbow Scale Purple Back Large Kona Nut 12" 6oz

Kona Custom Lures are handmade by lure maker Kerwin Masunaga out of Kona. This Masunaga Large Kona Nut is in a plunger shaped head with a large hip...

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Original price $160.00 - Original price $160.00
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Current price $160.00
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Original price $120.00 - Original price $120.00
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Masunaga Kona Custom Lures Silver Rainbow Scale Blue Back Small Kona Nut 9" 2.5oz

Kona Custom Lures are handmade by lure maker Kerwin Masunaga out of Kona. This Masunaga Small Kona Nut is in a plunger shaped head with a large hip...

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Original price $120.00 - Original price $120.00
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Current price $120.00
Original price $140.00 - Original price $140.00
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Masunaga Kona Custom Lures Abalone Shell Purple Back Medium Plunger 12" 4.6oz

Kona Custom Lures are handmade by lure maker Kerwin Masunaga out of Kona. This Masunaga Medium Plunger is a plunger shaped head with a fairly heavy...

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Original price $140.00 - Original price $140.00
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$140.00
$140.00 - $140.00
Current price $140.00
Original price $140.00 - Original price $140.00
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$140.00
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Current price $140.00

Masunaga Kona Custom Lures Dark Blue Rainbow Red Eyes Medium Plunger 12" 4.6oz

Kona Custom Lures are handmade by lure maker Kerwin Masunaga out of Kona. This Masunaga Medium Plunger is a plunger shaped head with a fairly heavy...

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Original price $140.00 - Original price $140.00
Original price
$140.00
$140.00 - $140.00
Current price $140.00
Sold out
Original price $170.00 - Original price $170.00
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$170.00
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Current price $170.00

Masunaga Kona Custom Lures Strawberry Pearl Doll Eyes Large Plunger 14" 8.3oz

Kona Custom Lures are handmade by lure maker Kerwin Masunaga out of Kona. This Masunaga Large Plunger is a large plunger shaped head with a fairly ...

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Original price $170.00 - Original price $170.00
Original price
$170.00
$170.00 - $170.00
Current price $170.00
Original price $180.00 - Original price $180.00
Original price
$180.00
$180.00 - $180.00
Current price $180.00

Kerwin Masunaga Kona Custom Lures Strawberry Pearl Doll Eyes XL Plunger 16" 9oz

Kona Custom Lures are handmade by lure maker Kerwin Masunaga out of Kona. This Masunaga XL Plunger is a large plunger shaped head with a fairly hea...

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Original price $180.00 - Original price $180.00
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$180.00
$180.00 - $180.00
Current price $180.00
Sold out
Original price $100.00 - Original price $100.00
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$100.00
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Current price $100.00

Kona Custom Lures Chrome Rainbow Ice Blue Glittered Back Bullet 9" 5oz

Kerwin's 9" Bullet is a predominantly forward tapered bullet with some minimal reverse taper with 9" sized skirt saddles - Shorter and thinner head...

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Original price $100.00 - Original price $100.00
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Current price $100.00
Original price $100.00 - Original price $100.00
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Current price $100.00

Kona Custom Lures Paua Shell-Rainbow Blue Back Bullet 9" 5oz

Kerwin's 9" Bullet is a predominantly forward tapered bullet with some minimal reverse taper with 9" sized skirt saddles - Shorter and thinner head...

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Original price $100.00 - Original price $100.00
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Current price $100.00
Original price $100.00 - Original price $100.00
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Current price $100.00

Kona Custom Lures Milky Blue MOP-Mirrored Rainbow Bullet 9" 5oz

Kerwin's 9" Bullet is a predominantly forward tapered bullet with some minimal reverse taper with 9" sized skirt saddles - Shorter and thinner head...

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Original price $100.00 - Original price $100.00
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$100.00
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Current price $100.00
Original price $110.00 - Original price $110.00
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$110.00
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Current price $110.00

Kona Custom Lures Glittered Paua Shell-Rainbow Mirror Bullet 9" Plus 8.5oz

Kerwin's 9" Plus Bullet is a predominantly forward tapered bullet with some minimal reverse taper with 9" sized skirt saddles but with a "plus" siz...

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Original price $110.00 - Original price $110.00
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$110.00
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Current price $110.00
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