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Niiyama Lures

Niiyama Lures

Niiyama Lures are all handmade by Jon Niiyama out of Hawaii. While he is one of the newer Hawaiian lure makers out there today, there is no doubt in our minds that at some point his lures are going to be known worldwide with a reputation as one of the current generation greats. And much sooner than later. His design work is completely original - unlike anything else you've seen in the lure making market. 

We have yet to find a more lifelike lure made out there in the world today. The detail on each lure head is absolutely insane. The fins and gills are textured, the head shape is bumpy and curved, the mouth has perfect creases, and the eyes are 3D and ultra realistic. There isn't one detail that you would expect to find on any one of these baitfish head shapes that won't be found on these lures. You must see them to believe - nothing we can capture in a photo does any sort of justice to the real thing.

And these lures flat out catch fish. His reputation has taken off since he first released these to the public. Jon has countless photos of all kinds of varieties of fish caught on his lures from Aku/Skipjack Tuna all the way to massive Blue Marlin. There's something to offer to every big game trolling fisherman. 

We cannot say enough just how amazing these lures are. Once you see and fish one yourself, you will be hooked. 

Original price $270.00 - Original price $270.00
Original price
$270.00
$270.00 - $270.00
Current price $270.00

Niiyama Lures Oil Pattern Shibi/Yellowfin 12" 11.3oz Strobez V2

**Lure comes skirted as photographed.  Skirt colors in photo: Strobes Black/ White with Yellow stripes over Ice Blue The Niiyama Lures Shibi Ahi wa...

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Original price $270.00 - Original price $270.00
Original price
$270.00
$270.00 - $270.00
Current price $270.00
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Original price $255.00 - Original price $255.00
Original price
$255.00
$255.00 - $255.00
Current price $255.00

Niiyama Lures Oil Pattern Shibi/Yellowfin 12" 11.3oz Strobez

**Lure comes skirted as photographed.  Skirt colors in photo: Strobez Ice Blue/ White over Black/ Chartreuse  The Niiyama Lures Shibi Ahi was first...

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Original price $255.00 - Original price $255.00
Original price
$255.00
$255.00 - $255.00
Current price $255.00
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Original price $260.00 - Original price $260.00
Original price
$260.00
$260.00 - $260.00
Current price $260.00

Niiyama Lures Oil Pattern Shibi/Yellowfin 12" 11.3oz Flashabou

**Lure comes skirted as photographed.  Skirt colors in photo: Flashabou Blue/White over Black/Yellow (#6964/6905 over #6960/6971)** The Niiyama Lur...

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Original price $260.00 - Original price $260.00
Original price
$260.00
$260.00 - $260.00
Current price $260.00
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Original price $240.00 - Original price $240.00
Original price
$240.00
$240.00 - $240.00
Current price $240.00

Niiyama Lures Oil Pattern Aku/Skipjack NO STRIPES 12" 11.3oz Strobez Purple-Ice Blue

**Lure comes skirted as photographed.  The Niiyama Lures Aku/Skipjack was first released in late 2018. Very limited numbers of these will be produc...

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Original price $240.00 - Original price $240.00
Original price
$240.00
$240.00 - $240.00
Current price $240.00
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Original price $260.00 - Original price $260.00
Original price
$260.00
$260.00 - $260.00
Current price $260.00

Niiyama Lures Oil Pattern Aku/Skipjack STRIPES 12" 11.3oz Strobez Purple-Ice Blue

**Lure comes skirted as photographed.  The Niiyama Lures Aku/Skipjack was first released in late 2018. Very limited numbers of these will be produc...

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Original price $260.00 - Original price $260.00
Original price
$260.00
$260.00 - $260.00
Current price $260.00
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Original price $260.00 - Original price $260.00
Original price
$260.00
$260.00 - $260.00
Current price $260.00

Niiyama Lures Oil Pattern Aku/Skipjack STRIPES 12" 11.3oz Strobez Purple-White

**Lure comes skirted as photographed.  The Niiyama Lures Aku/Skipjack was first released in late 2018. Very limited numbers of these will be produc...

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Original price $260.00 - Original price $260.00
Original price
$260.00
$260.00 - $260.00
Current price $260.00
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Original price $240.00 - Original price $240.00
Original price
$240.00
$240.00 - $240.00
Current price $240.00

Niiyama Lures Oil Pattern Aku/Skipjack NO STRIPES 12" 11.3oz Strobez Purple-White

**Lure comes skirted as photographed.  The Niiyama Lures Aku/Skipjack was first released in late 2018. Very limited numbers of these will be produc...

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Original price $240.00 - Original price $240.00
Original price
$240.00
$240.00 - $240.00
Current price $240.00
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Original price $175.00 - Original price $175.00
Original price
$175.00
$175.00 - $175.00
Current price $175.00

Niiyama Lures Natural Back Oily Ballyhoo 9" 7.5oz Skirted Wings

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #220 over #SJ21 with Black Wings** The Niiyama Lures 9" Ballyhoo head must...

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Original price $175.00 - Original price $175.00
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$175.00
$175.00 - $175.00
Current price $175.00
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Original price $205.00 - Original price $205.00
Original price
$205.00
$205.00 - $205.00
Current price $205.00

Niiyama Lures Oil Pattern Aku/Skipjack NO STRIPES 9" 7oz Flashabou

The Niiyama Lures Aku/Skipjack is a brand new head shape just released in late 2018. This 9" Version was first released in late 2019 - These are ar...

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Original price $205.00 - Original price $205.00
Original price
$205.00
$205.00 - $205.00
Current price $205.00
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Original price $250.00 - Original price $250.00
Original price
$250.00
$250.00 - $250.00
Current price $250.00

Niiyama Lures Oil Pattern Aku/Skipjack NO STRIPES 12" 11.3oz Flashabou

**Lure comes skirted as photographed.  Skirt colors in photo: Flashabou Purple #6966/White Pearl #6905 over Pink #6965/Blue #6964** - This version ...

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Original price $250.00 - Original price $250.00
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$250.00
$250.00 - $250.00
Current price $250.00
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Original price $160.00 - Original price $160.00
Original price
$160.00
$160.00 - $160.00
Current price $160.00

Niiyama Lures Blue Back Oil Malolo 9"+ 8oz

**To add wings to the skirting, click on the "Add Wings" box below.** The Niiyama Lures Malolo head must be seen to be believed. It is an ultra rea...

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Original price $160.00 - Original price $160.00
Original price
$160.00
$160.00 - $160.00
Current price $160.00
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Original price $190.00 - Original price $190.00
Original price
$190.00
$190.00 - $190.00
Current price $190.00

Niiyama Lures NEW Oil "Red Rover" 9"+/10" 9.5oz Strobez Flashabou Red-Black

**Lure comes skirted in Flashabou as photographed. You may purchase these skirts separately on our online store as well. Skirt colors in photo: TAN...

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Original price $190.00 - Original price $190.00
Original price
$190.00
$190.00 - $190.00
Current price $190.00
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Original price $290.00 - Original price $290.00
Original price
$290.00
$290.00 - $290.00
Current price $290.00

Niiyama Lures Oil Pattern Shibi/Yellowfin 14" 16oz Strobez Flashabou

**Lure comes skirted as photographed.  Skirt colors in photo: TANTRUM Strobez 12" Ice Blue/White over Chartreuse** The Niiyama Lures 14" Shibi was ...

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Original price $290.00 - Original price $290.00
Original price
$290.00
$290.00 - $290.00
Current price $290.00
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Original price $115.00 - Original price $115.00
Original price
$115.00
$115.00 - $115.00
Current price $115.00

Niiyama Lures Oily Natural Ballyhoo 7" 2.6oz Flashabou

**Lure comes skirted as photographed. Skirt colors in photo: Flashabou Black over Yellow (#6960 over #6971)** The Niiyama Lures Ballyhoo head must ...

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Original price $115.00 - Original price $115.00
Original price
$115.00
$115.00 - $115.00
Current price $115.00
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Original price $220.00 - Original price $220.00
Original price
$220.00
$220.00 - $220.00
Current price $220.00

Niiyama Lures Dark Blue Back Flying Fish Silicone Wings 12" 14oz Skirted Evil

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color "Evil" #347 over #RP02** The Niiyama Lures Flying Fish is a brand new produ...

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Original price $220.00 - Original price $220.00
Original price
$220.00
$220.00 - $220.00
Current price $220.00
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Original price $200.00 - Original price $200.00
Original price
$200.00
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Current price $200.00

Niiyama Lures Standard Version Aku/Skipjack 12" 11.3oz Flashabou

**Lure comes skirted as photographed.  Skirt colors in photo: Flashabou Purple #6966/White Pearl #6905 over Pink #6965/Blue #6964** The Niiyama Lur...

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Original price $200.00 - Original price $200.00
Original price
$200.00
$200.00 - $200.00
Current price $200.00
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Original price $150.00 - Original price $150.00
Original price
$150.00
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Current price $150.00

Niiyama Lures Natural Back Ballyhoo 9" 7.5oz Flashabou Light Blue-Pearl Strobez

**Lure comes skirted as photographed.  Skirt colors in photo: TANTRUM Strobez Light Blue/White Pearl over Black** The Niiyama Lures 9" Ballyhoo hea...

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Original price $150.00 - Original price $150.00
Original price
$150.00
$150.00 - $150.00
Current price $150.00
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Original price $150.00 - Original price $150.00
Original price
$150.00
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Current price $150.00

Niiyama Lures Natural Back Ballyhoo 9" 7.5oz Flashabou Black-Yellow

**Lure comes skirted as photographed.  Skirt colors in photo: Flashabou Black #6960 over Yellow #6971** The Niiyama Lures 9" Ballyhoo head must be ...

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Original price $150.00 - Original price $150.00
Original price
$150.00
$150.00 - $150.00
Current price $150.00
Sold out
Original price $205.00 - Original price $205.00
Original price
$205.00
$205.00 - $205.00
Current price $205.00

Niiyama Lures NEW Oil "Red Rover" 9"+/10" 9.5oz Flashabou Pink-White

**Lure comes skirted in Flashabou as photographed. You may purchase these skirts separately on our online store as well. Skirt colors in photo: Fla...

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Original price $205.00 - Original price $205.00
Original price
$205.00
$205.00 - $205.00
Current price $205.00
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Original price $120.00 - Original price $120.00
Original price
$120.00
$120.00 - $120.00
Current price $120.00

Niiyama Lures "Red Rover" 9" 7oz Flashabou

**Lure comes skirted in flashabou as photographed. You may purchase these skirts separately on our online store as well. Skirt colors in photo: Fla...

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Original price $120.00 - Original price $120.00
Original price
$120.00
$120.00 - $120.00
Current price $120.00
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Original price $210.00 - Original price $210.00
Original price
$210.00
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Current price $210.00

Niiyama Lures Dark Blue Back Flying Fish Silicone Wings 12" 12oz Skirted #3

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #317 over #18** The Niiyama Lures Flying Fish is a brand new product just r...

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Original price $210.00 - Original price $210.00
Original price
$210.00
$210.00 - $210.00
Current price $210.00
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Original price $220.00 - Original price $220.00
Original price
$220.00
$220.00 - $220.00
Current price $220.00

Niiyama Lures Dark Blue Back Flying Fish Silicone Wings 12" 14oz Skirted Blue-Silver

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #161 over #25** The Niiyama Lures Flying Fish is a brand new product just r...

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Original price $220.00 - Original price $220.00
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$220.00
$220.00 - $220.00
Current price $220.00
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Original price $210.00 - Original price $210.00
Original price
$210.00
$210.00 - $210.00
Current price $210.00

Niiyama Lures Dark Blue Back Flying Fish Silicone Wings 12" 12oz Skirted #1

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #RACUST over #M2** The Niiyama Lures Flying Fish is a brand new product jus...

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Original price $210.00 - Original price $210.00
Original price
$210.00
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Current price $210.00
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Original price $95.00 - Original price $95.00
Original price
$95.00
$95.00 - $95.00
Current price $95.00

Niiyama Lures Natural Opelu 7" 4.5oz Flashabou Peacock-Pearl-White

This is the newest version of the 7" Opelu model. It is more of a traditional bullet shape with less taper compared to the other Opelu model that h...

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Original price $95.00 - Original price $95.00
Original price
$95.00
$95.00 - $95.00
Current price $95.00
Sold out
Original price $135.00 - Original price $135.00
Original price
$135.00
$135.00 - $135.00
Current price $135.00

Niiyama Lures Blue Back Malolo 9"+ 9oz Flashabou Purple Stripe

**To add wings to the skirting, click on the "Add Wings" box below.** The Niiyama Lures Malolo head must be seen to be believed. It is an ultra rea...

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Original price $135.00 - Original price $135.00
Original price
$135.00
$135.00 - $135.00
Current price $135.00
Sold out
Original price $210.00 - Original price $210.00
Original price
$210.00
$210.00 - $210.00
Current price $210.00

Niiyama Lures Oil Pattern Aku/Skipjack 12" 10oz

The Niiyama Lures Aku/Skipjack is a brand new head shape just released in late 2018. Very limited numbers of these will be produced due to the time...

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Original price $210.00 - Original price $210.00
Original price
$210.00
$210.00 - $210.00
Current price $210.00
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Original price $20.00 - Original price $20.00
Original price
$20.00
$20.00 - $20.00
Current price $20.00

Niiyama Lures Flying Fish Silicone Wings (Wings Only)

**The purchase price is for one set of wings only. Lure not included.** The Niiyama Lures Flying Fish is a brand new product just released in June ...

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Original price $20.00 - Original price $20.00
Original price
$20.00
$20.00 - $20.00
Current price $20.00
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Original price $170.00 - Original price $170.00
Original price
$170.00
$170.00 - $170.00
Current price $170.00

Niiyama Lures Gold Leaf Mahi Mahi 10" 9oz Flashabou

**Lure comes skirted as photographed.  Skirt colors in photo: Flashabou Peacock #6969/Chartreuse #6962/White Pearl #6905 over Yellow #6971** **To a...

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Original price $170.00 - Original price $170.00
Original price
$170.00
$170.00 - $170.00
Current price $170.00
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Original price $200.00 - Original price $200.00
Original price
$200.00
$200.00 - $200.00
Current price $200.00

Niiyama Lures Blue Back Oil Malolo 9"+ 9oz Flashabou

**Lure comes skirted as photographed.  Skirt colors in photo: Flashabou Blue #6964/White Pearl #6905 over Purple #6966** **To add wings to the skir...

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Original price $200.00 - Original price $200.00
Original price
$200.00
$200.00 - $200.00
Current price $200.00
Sold out
Original price $145.00 - Original price $145.00
Original price
$145.00
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Current price $145.00

Niiyama Lures Redbait 12" 8.3oz Flashabou

The Niiyama Lures Redbait is a near exact replica of the native South Atlantic, Indian, and South Pacific Ocean baitfish, scientific name "Emmelich...

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Original price $145.00 - Original price $145.00
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$145.00
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Current price $145.00
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Original price $85.00 - Original price $85.00
Original price
$85.00
$85.00 - $85.00
Current price $85.00

Niiyama Lures Silver Blue Back Malolo 7" 3.1oz

The Niiyama Lures Malolo head must be seen to be believed. It is an ultra realistic imitation of a flying fish head, which is one of the premier ba...

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Original price $85.00 - Original price $85.00
Original price
$85.00
$85.00 - $85.00
Current price $85.00
Sold out
Original price $150.00 - Original price $150.00
Original price
$150.00
$150.00 - $150.00
Current price $150.00

Niiyama Lures Gold Leaf Mahi Mahi 10" 7.5oz

The Niiyama Lures Mahi Mahi is a brand new head shape just released in Dec. 2019. This version has 10" sized skirt saddles with a different head sh...

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Original price $150.00 - Original price $150.00
Original price
$150.00
$150.00 - $150.00
Current price $150.00
Sold out
Original price $189.95 - Original price $189.95
Original price
$189.95
$189.95 - $189.95
Current price $189.95

Niiyama Lures Blue Back Flying Fish Silicone Wings 12" 12oz Head/Customize

**The Skirted lure in the photos is skirted In Purple/Blue with a black lateral line along the back (BOM #M20) over clear with holographic flake (B...

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Original price $189.95 - Original price $189.95
Original price
$189.95
$189.95 - $189.95
Current price $189.95
Sold out
Original price $225.00 - Original price $225.00
Original price
$225.00
$225.00 - $225.00
Current price $225.00

Niiyama Lures Oil Pattern Aku/Skipjack 9" 7oz Flashabou

The Niiyama Lures Aku/Skipjack is a brand new head shape just released in late 2018. This 9" Version was first released in late 2019 - These are ar...

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Original price $225.00 - Original price $225.00
Original price
$225.00
$225.00 - $225.00
Current price $225.00
Sold out
Original price $270.00 - Original price $270.00
Original price
$270.00
$270.00 - $270.00
Current price $270.00

Niiyama Lures Oil Pattern Aku/Skipjack 12" 11.3oz Flashabou

**Lure comes skirted as photographed.  Skirt colors in photo: Flashabou Purple #6966/White Pearl #6905 over Pink #6965/Blue #6964** The Niiyama Lur...

View full details
Original price $270.00 - Original price $270.00
Original price
$270.00
$270.00 - $270.00
Current price $270.00
Sold out
Original price $115.00 - Original price $115.00
Original price
$115.00
$115.00 - $115.00
Current price $115.00

Niiyama Lures Purple-Blue Back Malolo 9"+ 8oz BOM Skirted

**The skirted option shown in the photos is in Blue Ocean Manufacturing (BOM) colors #147 blue/silver glitter pink line over #18 transparent blue -...

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Original price $115.00 - Original price $115.00
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Current price $115.00
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Original price $111.00 - Original price $111.00
Original price
$111.00
$111.00 - $111.00
Current price $111.00

Niiyama Lures Aku-Skipjack 9" 9oz BOM Skirted #2

The Niiyama Lures Aku/Skipjack is a brand new head shape just released in late 2018. This 9" Version was first released in late 2019 - These are ar...

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Original price $111.00 - Original price $111.00
Original price
$111.00
$111.00 - $111.00
Current price $111.00
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Original price $100.00 - Original price $100.00
Original price
$100.00
$100.00 - $100.00
Current price $100.00

Niiyama Lures Saba Mackerel 7" 4.5oz Flashabou DG

The Niiyama Lures Saba is a life-like version of the extremely popular baitfish, also known as the Pacific Mackerel - First official release in Mar...

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Original price $100.00 - Original price $100.00
Original price
$100.00
$100.00 - $100.00
Current price $100.00
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Original price $145.00 - Original price $145.00
Original price
$145.00
$145.00 - $145.00
Current price $145.00

Niiyama Lures Shibi Ahi 9" 7oz Flashabou DG

The Niiyama Lures Shibi Ahi is a brand new head just released in early 2019. Very limited numbers of these will be produced due to the time it take...

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Original price $145.00 - Original price $145.00
Original price
$145.00
$145.00 - $145.00
Current price $145.00
Sold out
Original price $130.00 - Original price $130.00
Original price
$130.00
$130.00 - $130.00
Current price $130.00

Niiyama Lures Natural Opelu 9" 7oz Ice Blue-Pearl Flashabou DG

This is the newest version of the 9" Opelu model. It is more of a traditional bullet shape with less taper compared to the other Opelu model that h...

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Original price $130.00 - Original price $130.00
Original price
$130.00
$130.00 - $130.00
Current price $130.00
Sold out
Original price $135.00 - Original price $135.00
Original price
$135.00
$135.00 - $135.00
Current price $135.00

Niiyama Lures Blue-Black Back Malolo (Flying Fish) 7" 3.5oz Flashabou

**Lure comes skirted as photographed.  Skirt colors in photo: Flashabou Blue #6964 over White Pearl #6905** The Niiyama Lures Malolo head must be s...

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Original price $135.00 - Original price $135.00
Original price
$135.00
$135.00 - $135.00
Current price $135.00
Sold out
Original price $95.00 - Original price $95.00
Original price
$95.00
$95.00 - $95.00
Current price $95.00

Niiyama Lures Natural Opelu 7" 4.5oz Flashabou Blue-Yellow-Olive

This is the newest version of the 7" Opelu model. It is more of a traditional bullet shape with less taper compared to the other Opelu model that h...

View full details
Original price $95.00 - Original price $95.00
Original price
$95.00
$95.00 - $95.00
Current price $95.00
Sold out
Original price $95.00 - Original price $95.00
Original price
$95.00
$95.00 - $95.00
Current price $95.00

Niiyama Lures Natural Ballyhoo 7" 4oz Blue-Black Flashabou

The Niiyama Lures Ballyhoo head must be seen to be believed. It is an ultra realistic imitation of a real Ballyhoo fish head, which is one of the m...

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Original price $95.00 - Original price $95.00
Original price
$95.00
$95.00 - $95.00
Current price $95.00
Sold out
Original price $165.00 - Original price $165.00
Original price
$165.00
$165.00 - $165.00
Current price $165.00

Niiyama Lures Oil Aku-Skipjack 9" 6oz

The Niiyama Lures Aku/Skipjack is a brand new head shape just released in late 2018. This 9" Version was first released in late 2019 - These are ar...

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Original price $165.00 - Original price $165.00
Original price
$165.00
$165.00 - $165.00
Current price $165.00
Sold out
Original price $180.00 - Original price $180.00
Original price
$180.00
$180.00 - $180.00
Current price $180.00

Niiyama Lures Natural Back Oily Ballyhoo 9" 7.5oz Flashabou Blue-Pearl-Black

**Lure comes skirted as photographed.  Skirt colors in photo: Flashabou Blue #6964/White Pearl #6905 over Black Strobez** The Niiyama Lures 9" Bal...

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Original price $180.00 - Original price $180.00
Original price
$180.00
$180.00 - $180.00
Current price $180.00
Sold out
Original price $150.00 - Original price $150.00
Original price
$150.00
$150.00 - $150.00
Current price $150.00

Niiyama Lures Dark Blue Back Malolo (Flying Fish) 9"+ 7.8oz

The Niiyama Lures Malolo head must be seen to be believed. It is an ultra realistic imitation of a flying fish head, which is one of the premier ba...

View full details
Original price $150.00 - Original price $150.00
Original price
$150.00
$150.00 - $150.00
Current price $150.00
Sold out
Original price $145.00 - Original price $145.00
Original price
$145.00
$145.00 - $145.00
Current price $145.00

Niiyama Lures Blue Mahi 9" 8.7oz Flashabou DG

The Niiyama Lures Mahi Mahi is a brand new head shape just released in Dec. 2019. This version has 9" sized skirt saddles with a different head sha...

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Original price $145.00 - Original price $145.00
Original price
$145.00
$145.00 - $145.00
Current price $145.00
Sold out
Original price $140.00 - Original price $140.00
Original price
$140.00
$140.00 - $140.00
Current price $140.00

Niiyama Lures Mahi Mahi 9" 8.7oz Flashabou DG

The Niiyama Lures Mahi Mahi is a brand new head shape just released in Dec. 2019. This version has 10" sized skirt saddles with a different head sh...

View full details
Original price $140.00 - Original price $140.00
Original price
$140.00
$140.00 - $140.00
Current price $140.00
Sold out