Mark White Lures - Pusher-Cupped Face

Mark White Lures are hand-made out of out of Kauai, HI by Jesse White, son of founder Mark White. His lures are uniquely made out of ceramic rather than traditional resin based molds and therefore has a completely different manufacturing process - They are actually fired in a kiln before being painted.

Here is a cool "making of" video from their Instagram channel on their manufacturing process. Click the link to view:

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The Pusher/Cupped Face has a slightly forward tapered head with a cupped/inverted nose with no jets. These are great lures that are easy to run and can run in any position and handle all sea conditions.