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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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$135.00 - $135.00
$135.00
$135.00 - $135.00
$135.00

Aloha Lures Yellowfin Black-Yellow Back Yellow Fins Large Magic Malolo 12" 7oz Strobez

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$135.00 - $135.00
$135.00
$135.00 - $135.00
$135.00
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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Blue-Turquoise Back Yellow Fins Large Magic Malolo 12" 7oz Strobez

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Black-Purple-Blue Back Large Magic Malolo 12" 7oz Strobez Purple-Blue

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Black-Blue Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
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$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00

Aloha Lures Chrome-Mirrored Uncle Moe 9" 4oz Flashabou Green-White-Chartreuse

**Lure comes skirted as photographed. The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for th...

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$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00

Aloha Lures Chrome-Mirrored Uncle Moe 9" 4oz Flashabou Ice Blue-White-Pink

**Lure comes skirted as photographed. The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for th...

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$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00

Aloha Lures Purple Mirrored Uncle Moe 9" 4oz Flashabou Purple-Black

**Lure comes skirted as photographed. The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for th...

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$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00
$99.00 - $99.00
$99.00
$99.00 - $99.00
$99.00

Aloha Lures Clear Mirrored Large Beauty 12" 10.5oz Skirted Purple-Black-Silver

**Lure comes skirted as photographed.  The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse...

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$99.00 - $99.00
$99.00
$99.00 - $99.00
$99.00
$76.00 - $76.00
$76.00
$76.00 - $76.00
$76.00

Aloha Lures Silver Small Magic Malolo 7" 2.7oz Flashabou Ice Blue-White

**Lure comes skirted as photographed. The Aloha Lures Small Magic Malolo (also known as the Magic Bullet) is the 7" skirt saddle sized version of t...

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$76.00 - $76.00
$76.00
$76.00 - $76.00
$76.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Black-Purple Back Magic Malolo 9" 4.5oz Skirted Purple-Silver-Black

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Blue-Ice Blue Back Magic Malolo 9" 4.5oz Skirted Blue-Silver-Orange-Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$38.00 - $38.00
$38.00
$38.00 - $38.00
$38.00

Aloha Lures Chrome-Mirrored Ice Blue Glitter Back Small Super Ninja 7" 2.7oz

The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishermen's spreads and has earned i...

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$38.00 - $38.00
$38.00
$38.00 - $38.00
$38.00
$55.00 - $55.00
$55.00
$55.00 - $55.00
$55.00

Aloha Lures Purple Chrome Malolo Gully Boy 7" 3oz

The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop faced bait with mostly front taper. This special edition comes with a hand-painted Malol...

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$55.00 - $55.00
$55.00
$55.00 - $55.00
$55.00
$74.00 - $74.00
$74.00
$74.00 - $74.00
$74.00

Aloha Lures Clear Chrome Malolo Gully Boy 7" 4oz Skirted Purple-Silver

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #RP08 over #25** The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop...

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$74.00 - $74.00
$74.00
$74.00 - $74.00
$74.00
$74.00 - $74.00
$74.00
$74.00 - $74.00
$74.00

Aloha Lures Purple Chrome Malolo Gully Boy 7" 4oz Skirted

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #63 over #34** The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop f...

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$74.00 - $74.00
$74.00
$74.00 - $74.00
$74.00
$77.00 - $77.00
$77.00
$77.00 - $77.00
$77.00

Aloha Lures Ice Blue Magic Malolo 9" 4.5oz Skirted Blue-Holo-Ice Blue

**Lure comes skirted as photographed. Skirt colors in photo: BOM Color #213 over #178** The Aloha Lures Magic Malolo (also known as the Magic Bulle...

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$77.00 - $77.00
$77.00
$77.00 - $77.00
$77.00
$77.00 - $77.00
$77.00
$77.00 - $77.00
$77.00

Aloha Lures Green Chrome Malolo Gully Boy 7" 4oz Skirted Mean Joe Green

**Lure comes skirted as photographed** The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop faced bait with mostly front taper. This special ...

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$77.00 - $77.00
$77.00
$77.00 - $77.00
$77.00
$72.00 - $72.00
$72.00
$72.00 - $72.00
$72.00

Aloha Lures Lavender-Blue Back Malolo Gully Boy 7" 4oz Skirted Purple-Silver-Blue

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #SP19 over #345** The Aloha Lures Gully Boy is a 7" skirt saddle sized scoo...

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$72.00 - $72.00
$72.00
$72.00 - $72.00
$72.00