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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.
$90.00 - $90.00
$90.00
$90.00 - $90.00
$90.00

Aloha Lures Silver Rainbow Purple Fins Slapstick 5" 5.5oz Strobez Ice Blue

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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$90.00 - $90.00
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$135.00 - $135.00
$135.00
$135.00 - $135.00
$135.00

Aloha Lures Yellowfin Black-Yellow Back Yellow Fins Large Magic Malolo 12" 7oz Strobez

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$135.00 - $135.00
$135.00
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$135.00
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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Blue-Turquoise Back Yellow Fins Large Magic Malolo 12" 7oz Strobez

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
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$120.00
$120.00 - $120.00
$120.00

Aloha Lures Black-Purple-Blue Back Large Magic Malolo 12" 7oz Strobez Purple-Blue

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$120.00 - $120.00
$120.00
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$120.00
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$288.00 - $288.00
$288.00
$288.00 - $288.00
$288.00

Aloha Lures Teal Resin Green Dichro Taxi Eyes SuperSmash Bait 16" 19.2oz Skirted

**Lure comes skirted as photographed. **This is the 16" version of the Smash Bait known as the SuperSmash - Same shape as the original Smash Bait b...

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$288.00 - $288.00
$288.00
$288.00 - $288.00
$288.00
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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Light Pink Mirrored Ice Rainbow Deep Six 9" 5.2oz Skirted

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$59.00 - $59.00
$59.00
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$59.00

Aloha Lures Ice Blue Dichro Ice Blue Rainbow Mistake Small Beauty 7" 2.6oz Skirted

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

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$59.00 - $59.00
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Aloha Lures Blue Dichro Ice Blue Rainbow Mistake Small Beauty 7" 2.6oz Skirted #3

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

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Aloha Lures Blue Dichro Ice Blue Rainbow Mistake Small Beauty 7" 2.6oz Skirted #2

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

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Aloha Lures Blue Dichro Ice Blue Rainbow Mistake Small Beauty 7" 2.6oz Skirted #1

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

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$59.00 - $59.00
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$59.00
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$59.00

Aloha Lures Ice Blue Dichro Green Rainbow Mistake Small Beauty 7" 2.6oz Skirted #2

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

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$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
Sold out
Sold out
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$59.00
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Aloha Lures Ice Blue Dichro Green Rainbow Mistake Small Beauty 7" 2.6oz Skirted #1

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

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$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
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Sold out
$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Ice Rainbow Dichro Large Deep Six 12" 12oz Strobez Feathersword

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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$190.00 - $190.00
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$190.00
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$220.00 - $220.00
$220.00
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$220.00

Aloha Lures Teal-Blue Dichro Red Eyes Smash Bait 14" 12oz Vinyl Black

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$220.00 - $220.00
$220.00
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$240.00
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$240.00

Aloha Lures Green-Blue Dichro Red Eyes Smash Bait 14" 12oz ALV Vinyl Green Mahi

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$240.00 - $240.00
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$217.00 - $217.00
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Aloha Lures Teal-Blue Dichro Red Eyes Smash Bait 14" 15.5oz Skirted

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$217.00 - $217.00
$217.00
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$105.00 - $105.00
$105.00
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$105.00

Aloha Lures Mirrored Ice Blue Rainbow Back Infant Smash Bait 10" 8oz Skirted

**Lure comes skirted as photographed.  This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has...

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$105.00 - $105.00
$105.00
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$125.00 - $125.00
$125.00
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$125.00

Aloha Lures Mirrored Red Eyes Baby Smash Bait 12" 10oz Skirted Ice Blue-Pink

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

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$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
$195.00 - $195.00
$195.00
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$195.00

Aloha Lures Blue Mirrored Taxi Eyes Smash Bait 14" 12oz ALV Vinyl Blue Mackerel

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$195.00 - $195.00
$195.00
$195.00 - $195.00
$195.00
$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00

Aloha Lures Green-Blue Dichro Deep Six 9" 6oz Flashabou Ice Blue-Chartreuse

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00
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$70.00 - $70.00
$70.00
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$70.00

Aloha Lures Ice Rainbow Dichro Ice Blue Wrap Deep Six 9" 3.5oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$70.00 - $70.00
$70.00
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$70.00
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$125.00 - $125.00
$125.00
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$125.00

Aloha Lures Shimmery Ice Blue Mirrored Rainbow Tahitian Machine 14" 13.5oz Skirted

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00

Aloha Lures Shimmery Ice Blue Mirrored Blue Rainbow Tahitian Machine 14" 9.5oz

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Ice Blue Dichro Blue Rainbow Baby Smash Bait 12" 6.4oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00

Aloha Lures Chrome-Mirrored Uncle Moe 9" 4oz Flashabou Ice Blue-White-Pink

**Lure comes skirted as photographed. The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for th...

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$83.00 - $83.00
$83.00
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$83.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Blue-Ice Blue Back Malolo Dink Bait 9" 4oz Skirted Blue-Silver-Pink

**Lure comes skirted as photographed. The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reve...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$94.00 - $94.00
$94.00
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$94.00

Aloha Lures Blue-Ice Blue Back Malolo Medium Gully Boy 10" 8.5oz Skirted Blue-Silver-Pink

**Lure comes skirted as photographed.  The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. T...

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$94.00 - $94.00
$94.00
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$94.00
$78.00 - $78.00
$78.00
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$78.00

Aloha Lures Blue-Ice Blue Back Malolo Gully Boy 7" 4oz Skirted Blue-Pink-Silver

**Lure comes skirted as photographed.  The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop faced bait with mostly front taper. This special ...

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$78.00 - $78.00
$78.00
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$78.00
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$78.00
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$78.00

Aloha Lures Blue-Ice Blue Back Malolo Gully Boy 7" 4oz Skirted Blue-Silver

**Lure comes skirted as photographed.  The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop faced bait with mostly front taper. This special ...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Ice Blue Dichro Ice Blue Rainbow Mistake Medium Beauty 9" 5.5oz Skirted

**Lure comes skirted as photographed.  The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse...

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$80.00 - $80.00
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$80.00

Aloha Lures Ice Blue-Purple Dichro Black Rainbow Mistake Medium Beauty 9" 5.5oz Skirted

**Lure comes skirted as photographed.  The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse...

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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
$76.00 - $76.00
$76.00
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$76.00

Aloha Lures Silver Small Magic Malolo 7" 2.7oz Flashabou Ice Blue-White

**Lure comes skirted as photographed. The Aloha Lures Small Magic Malolo (also known as the Magic Bullet) is the 7" skirt saddle sized version of t...

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$76.00 - $76.00
$76.00
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$76.00
$146.00 - $146.00
$146.00
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$146.00

Aloha Lures Purple Mirrored Purple Rainbow Large Deep Six 12" 12oz Strobez Flashabou

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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$146.00 - $146.00
$146.00
$146.00 - $146.00
$146.00
$153.00 - $153.00
$153.00
$153.00 - $153.00
$153.00

Aloha Lures Green Mirrored Red Eyes Baby Smash Bait 12" 8.2oz ALV Green Mackerel

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

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$153.00 - $153.00
$153.00
$153.00 - $153.00
$153.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Blue-Ice Blue Back Magic Malolo 9" 4.5oz Skirted Blue-Silver-Orange-Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$72.00 - $72.00
$72.00
$72.00 - $72.00
$72.00

Aloha Lures Blue-Ice Blue Back Malolo Medium Gully Boy 10" 6oz

The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. This special edition comes with a hand-p...

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$72.00 - $72.00
$72.00
$72.00 - $72.00
$72.00
$38.00 - $38.00
$38.00
$38.00 - $38.00
$38.00

Aloha Lures Chrome-Mirrored Ice Blue Glitter Back Small Super Ninja 7" 2.7oz

The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishermen's spreads and has earned i...

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$38.00 - $38.00
$38.00
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$38.00
$60.00 - $60.00
$60.00
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$60.00

Aloha Lures Ice Dichro Silver Rainbow "Mistake" Medium Beauty 9" 3oz

The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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$60.00 - $60.00
$60.00
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$62.00 - $62.00
$62.00
$62.00 - $62.00
$62.00

Aloha Lures Blue Small Magic Malolo 7" 3.3oz Skirted Blue-Silver-Pink

**Lure comes skirted as photographed. Skirt colors in photo: BOM Color #M2 over #RP34** The Aloha Lures Small Magic Malolo (also known as the Magic...

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$62.00 - $62.00
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$77.00 - $77.00
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Aloha Lures Ice Blue Magic Malolo 9" 4.5oz Skirted Blue-Holo-Ice Blue

**Lure comes skirted as photographed. Skirt colors in photo: BOM Color #213 over #178** The Aloha Lures Magic Malolo (also known as the Magic Bulle...

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$77.00 - $77.00
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$77.00