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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Mirrored Purple Rainbow Smash Bait 14" 15oz Skirted Black-Blue-Purple

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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Sold out
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Mirrored Black Rainbow Smash Bait 14" 15oz Skirted Black-Blue-Dark Purple

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$66.60 - $66.60
$66.60
$66.60 - $66.60
$66.60

Aloha Lures Ice Blue Mirrored Blue Rainbow Kona Mongo 9" 6.3oz Skirted Blue-Black Bars

**Lure comes skirted as photographed.  The 9" Kona Mongo is the smallest version of the popular cupped face lure with 9" sized skirt saddles. It ha...

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$66.60 - $66.60
$66.60
$66.60 - $66.60
$66.60
$66.60 - $66.60
$66.60
$66.60 - $66.60
$66.60

Aloha Lures Ice Blue Mirrored Blue Rainbow Kona Mongo 9" 6.3oz Skirted Blue Aurora

**Lure comes skirted as photographed.  The 9" Kona Mongo is the smallest version of the popular cupped face lure with 9" sized skirt saddles. It ha...

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$66.60 - $66.60
$66.60
$66.60 - $66.60
$66.60
$106.75 - $106.75
$106.75
$106.75 - $106.75
$106.75

Aloha Lures Silver Rainbow Blue Back Slapstick 5" 5.5oz Strobez Feathersword

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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$106.75 - $106.75
$106.75
$106.75 - $106.75
$106.75
$78.50 - $78.50
$78.50
$78.50 - $78.50
$78.50

Aloha Lures Ice Blue Mirrored Silver Rainbow Deep Six 9" 5.2oz Skirted Ice Blue

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$78.50 - $78.50
$78.50
$78.50 - $78.50
$78.50
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$96.00 - $96.00
$96.00
$96.00 - $96.00
$96.00

Aloha Lures Clear Mirrored Ice Blue Rainbow Deep Six 9" 6oz Strobez Ice Blue/Pink

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$96.00 - $96.00
$96.00
$96.00 - $96.00
$96.00
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$111.00 - $111.00
$111.00
$111.00 - $111.00
$111.00

Aloha Lures Clear Mirrored Black Rainbow Deep Six 9" 6oz Strobez Black-Yellow-White

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$111.00 - $111.00
$111.00
$111.00 - $111.00
$111.00
$111.00 - $111.00
$111.00
$111.00 - $111.00
$111.00

Aloha Lures Clear Mirrored Silver Rainbow Deep Six 9" 6oz Strobez Feathersword

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$111.00 - $111.00
$111.00
$111.00 - $111.00
$111.00
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$96.00 - $96.00
$96.00
$96.00 - $96.00
$96.00

Aloha Lures Ice Blue Mirrored Silver Rainbow Deep Six 9" 6oz Strobez Royal Blue-Ice Blue

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$96.00 - $96.00
$96.00
$96.00 - $96.00
$96.00
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$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00

Aloha Lures Blue Mirrored Kona Mongo 14" 8.7oz

The Kona Mongo is a large cupped face lure with 14" sized skirt saddles. It has a slimmer profile compared to the Beauty shape but with a much long...

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$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00
$162.00 - $162.00
$162.00
$162.00 - $162.00
$162.00

Aloha Lures Blue Mirrored Kona Mongo 14" 12.5oz Skirted Electric Blue

**Lure comes skirted as photographed.  The Kona Mongo is a large cupped face lure with 14" sized skirt saddles. It has a slimmer profile compared t...

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$162.00 - $162.00
$162.00
$162.00 - $162.00
$162.00
$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Ice Blue Dichro Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Ice Blue-Turquoise Back Malolo Dink Bait 9" 4oz Skirted Blue Green

**Lure comes skirted as photographed. The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reve...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$95.00 - $95.00
$95.00
$95.00 - $95.00
$95.00

Aloha Lures Light Pink Magic Malolo 9" 4oz Strobez Pink-Ice Blue

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.00 - $95.00
$95.00
$95.00 - $95.00
$95.00
$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00

Aloha Lures Shimmery Ice Blue Mirrored Rainbow Tahitian Machine 14" 13.5oz Skirted

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00

Aloha Lures Shimmery Ice Blue Mirrored Blue Rainbow Tahitian Machine 14" 9.5oz

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00