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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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$182.00 - $182.00
$182.00
$182.00 - $182.00
$182.00

Aloha Lures Ice Blue Mirrored Blue Rainbow The Machine 16" 14.3oz Fire Tailz Vinyl

The Aloha Lures "The Machine" is a very well known and coveted big fish lure. Both used successfully as a bait-and-switch teaser or rigged. These a...

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$182.00 - $182.00
$182.00
$182.00 - $182.00
$182.00
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$177.50 - $177.50
$177.50
$177.50 - $177.50
$177.50

Aloha Lures Clear Mirrored Silver Starburst Large Deep Six 12" 12oz Strobez Feathersword

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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$177.50 - $177.50
$177.50
$177.50 - $177.50
$177.50
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$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20

Aloha Lures Ice Blue Purple Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted Gay Bob

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

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$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Blue Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Black Back Taxi Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Black Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Ice Blue Mirrored Blue Rainbow Sundowner 14" 11.5oz Skirted Blue-Silver

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
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$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00

Aloha Lures Ice Blue Mirrored Red Eyes Smash Bait 14" 12.2oz Fire Tailz Vinyl

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00
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$131.00 - $131.00
$131.00
$131.00 - $131.00
$131.00

Aloha Lures Mirrored Silver Rainbow Flake Large Mongo 12" 7.5oz Strobez Ice Blue/Pink

**Lure comes skirted as photographed. This lure is known as the Large Mongo, the 12" version of the Kona Mongo with a flat nose and heavy reverse t...

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$131.00 - $131.00
$131.00
$131.00 - $131.00
$131.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Ice Blue Rainbow Starburst Red Eyes Smash Bait 14" 12oz Vinyl Light Blue

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Magic Johnson

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Starburst Sundowner 14" 11.5oz Skirted Pink-Blue

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
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$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00

Aloha Lures Ice Blue Black Back "Scared $#!Tless" Baby Smash Bait 12" 9.5oz Fire Tailz Vinyl

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

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$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00
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$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00

Aloha Lures Ice Blue Purple Back "Scared $#!Tless" Baby Smash Bait 12" 9.5oz Fire Tailz Vinyl

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

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$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00
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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Ice Blue Resin Black Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz Head Only

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Ice Blue Resin Purple Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz Head Only

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Rainbow Starburst Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25

Aloha Lures Blue-Ice Blue Back Deep Six Malolo 9" 6.5oz Strobez Ice Blue/Pink

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

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$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25
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$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00

Aloha Lures Mirrored Ice Blue Rainbow Flake Medium Beauty 9" 3.5oz

The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00
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$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00

Aloha Lures Ice Blue Mirrored Silver Rainbow SuperSmash Bait 16" 14.6oz

**This is the 16" version of the Smash Bait known as the SuperSmash - Same shape as the original Smash Bait but in a larger 16" version (BOM Skirt ...

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$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Ice Blue Rainbow Taxi Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Blue-Ice Blue Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Blue-Turquoise Back Yellow Fins Magic Malolo 9" 4oz Strobez Ice Blue-Green

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Black-Ice Blue Back Purple Fins Deep Six Malolo 9" 5.3oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Black-Purple Back Purple Fins Magic Malolo 9" 4oz Strobez Black-Purple

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Teal Magic Malolo 9" 4oz Strobez Ice Blue/Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
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$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00

Aloha Lures Ice Blue Mirrored Blue Rainbow Kona Mongo 9" 3.4oz

The 9" Kona Mongo is the smallest version of the popular cupped face lure with 9" sized skirt saddles. It has a slimmer profile compared to the Bea...

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$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00
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$106.75 - $106.75
$106.75
$106.75 - $106.75
$106.75

Aloha Lures Silver Rainbow Blue Back Slapstick 5" 5.5oz Strobez Feathersword

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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$106.75 - $106.75
$106.75
$106.75 - $106.75
$106.75
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$78.20 - $78.20
$78.20
$78.20 - $78.20
$78.20

Aloha Lures Ice Blue Mirrored Silver Rainbow Deep Six 9" 5.2oz Skirted Ice Blue

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$78.20 - $78.20
$78.20
$78.20 - $78.20
$78.20
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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Ice Blue-Turquoise Back Malolo Dink Bait 9" 4oz Skirted Blue Green

**Lure comes skirted as photographed. The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reve...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
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$95.00 - $95.00
$95.00
$95.00 - $95.00
$95.00

Aloha Lures Light Pink Magic Malolo 9" 4oz Strobez Pink-Ice Blue

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.00 - $95.00
$95.00
$95.00 - $95.00
$95.00
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$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00

Aloha Lures Shimmery Ice Blue Mirrored Rainbow Tahitian Machine 14" 13.5oz Skirted

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
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$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00

Aloha Lures Shimmery Ice Blue Mirrored Blue Rainbow Tahitian Machine 14" 9.5oz

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00
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