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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.
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Aloha Lures Flamo Blanco Slapstick 5" 5.5oz Strobez White Pearl

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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Aloha Lures Silver Rainbow Dark Blue Back Slapstick 5" 5.5oz Strobez Mixed Blue-Pink

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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Aloha Lures Silver Rainbow Dark Blue Back Slapstick 5" 5.5oz Strobez Blue-White

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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Aloha Lures Silver Rainbow Blue Back Slapstick 5" 5.5oz Flashabou Dark Blue

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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Aloha Lures Silver Rainbow Dark Blue Back Slapstick 5" 5.5oz Strobez Royal Blue

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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Aloha Lures Silver Rainbow Blue-Purple Stripes Back Slapstick 5" 5.5oz Flashabou Pink

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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Aloha Lures Silver Rainbow Purple Fins Slapstick 5" 5.5oz Strobez Ice Blue

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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Aloha Lures Silver Rainbow Blue-Purple Back Slapstick 5" 5.5oz Flashabou Purple

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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Aloha Lures Silver Rainbow Purple-Blue Stripes Back Slapstick 5" 5.5oz Flashabou Pink

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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Aloha Lures Silver Rainbow Purple-Pink Back Slapstick 5" 5.5oz Flashabou Pink

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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Aloha Lures Silver Rainbow Blue Back Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

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Aloha Lures Silver Rainbow Dark Blue Back Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

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Aloha Lures Silver Rainbow Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

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Aloha Lures Black-Purple-Blue Back Large Magic Malolo 12" 7oz Strobez Purple-Blue

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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Aloha Lures Purple Resin Blue-Purple Dichro SuperSmash Bait 16" 19.2oz Skirted

**Lure comes skirted as photographed. **This is the 16" version of the Smash Bait known as the SuperSmash - Same shape as the original Smash Bait b...

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Aloha Lures Purple Resin Blue-Purple Dichro Taxi Eyes SuperSmash Bait 16" 16.4oz

**This is the 16" version of the Smash Bait known as the SuperSmash - Same shape as the original Smash Bait but in a larger 16" version (BOM Skirt ...

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Aloha Lures Clear Mirrored Ice Rainbow Maui Splunger 12" 13oz Skirted Black-Purple

**This lure comes skirted as photographed.** The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique h...

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Aloha Lures Blue Dichro Ice Blue Rainbow Mistake Small Beauty 7" 2.6oz Skirted #2

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

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Aloha Lures Rainbow Dichro Pink Rainbow Mistake Small Beauty 7" 2.6oz Skirted #1

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

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Aloha Lures Purple Dichro Blue Rainbow Cooler Bait 9" 5oz Skirted Black-Purple

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

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Aloha Lures Ice Rainbow Dichro Large Deep Six 12" 12oz Strobez Flashabou

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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Aloha Lures Teal-Blue Dichro Red Eyes Smash Bait 14" 12oz Vinyl Black

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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Aloha Lures Mirrored Salt & Pepper Back Infant Smash Bait 10" 8oz Skirted

**Lure comes skirted as photographed.  This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has...

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Aloha Lures Mirrored Red Eyes Baby Smash Bait 12" 10oz Skirted Purple-Silver

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

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Aloha Lures Ice Rainbow Dichro Deep Six 9" 6oz Flashabou Purple-White

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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Aloha Lures Purple Mirrored Silver Rainbow Tahitian Machine 14" 11.3oz ALV Skipjack

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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Aloha Lures Purple-Blue Dichro Black Rainbow Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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Aloha Lures Purple Mirrored Uncle Moe 9" 4oz Flashabou Purple-Black

**Lure comes skirted as photographed. The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for th...

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Aloha Lures Black-Purple Back Malolo Dink Bait 9" 4oz Skirted Black-Purple

**Lure comes skirted as photographed. The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reve...

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Aloha Lures Blue-Ice Blue Back Malolo Dink Bait 9" 4oz Skirted Blue-Silver-Pink

**Lure comes skirted as photographed. The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reve...

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Aloha Lures Blue-Ice Blue Back Malolo Medium Gully Boy 10" 8.5oz Skirted Blue-Silver-Pink

**Lure comes skirted as photographed.  The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. T...

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Aloha Lures Black-Blue Back Malolo Medium Gully Boy 10" 8.5oz Skirted Blue-Black Bars

**Lure comes skirted as photographed.  The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. T...

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Aloha Lures Purple Resin Malolo Medium Gully Boy 10" 8.5oz Skirted Black-Silver-Pink

**Lure comes skirted as photographed.  The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. T...

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Aloha Lures Blue-Ice Blue Back Malolo Gully Boy 7" 4oz Skirted Blue-Silver

**Lure comes skirted as photographed.  The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop faced bait with mostly front taper. This special ...

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Aloha Lures Ice Blue Dichro Ice Blue Rainbow Mistake Medium Beauty 9" 5.5oz Skirted

**Lure comes skirted as photographed.  The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse...

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Aloha Lures Ice Blue-Purple Dichro Black Rainbow Mistake Medium Beauty 9" 5.5oz Skirted

**Lure comes skirted as photographed.  The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse...

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Aloha Lures Clear Mirrored Large Beauty 12" 10.5oz Skirted Purple-Black-Silver

**Lure comes skirted as photographed.  The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse...

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$135.00 - $135.00
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Aloha Lures Purple Back Propelu 9" 8.6oz Flashabou Purple-Black

**Lure comes skirted as photographed. The Aloha Lures Propelu is a 9" skirt saddle sized Opelu imitation bait unlike any of his fish head baits - I...

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Aloha Lures Purple Mirrored Purple Rainbow Large Deep Six 12" 12oz Strobez Flashabou

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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Aloha Lures Black-Purple Back Magic Malolo 9" 4.5oz Skirted Purple-Silver-Black

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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Aloha Lures Blue-Ice Blue Back Malolo Medium Gully Boy 10" 6oz

The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. This special edition comes with a hand-p...

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Aloha Lures Mirrored Silver Rainbow Deep Six 9" 5.2oz Skirted Black-Silver-Pink

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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Aloha Lures Purple Mirrored Purple Rainbow Back Red Eyes Infant Smash Bait 10" 5oz

This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has been a very difficult lure to find alt...

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Aloha Lures Purple Mirrored Silver Rainbow Large Beauty 12" 10.5oz Skirted

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #M18R over #RP08** The Large Beauty is the 12" version of one of Eric's mos...

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Aloha Lures Purple Mirrored Silver Rainbow Deep Six 9" 5.2oz Skirted Skipjack

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #SJ10 over #127** The Aloha Lures Deep Six is a 9" skirt saddle sized rever...

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Aloha Lures Purple Mirrored Silver Rainbow Deep Six 9" 5.2oz Skirted Black-Purple

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #M18 over #RP08** The Aloha Lures Deep Six is a 9" skirt saddle sized rever...

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$78.00 - $78.00
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Aloha Lures Clear Mirrored Silver Rainbow Red Eyes Deep Six 9" 5.2oz Skirted Purple-Black

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #63 over #25** The Aloha Lures Deep Six is a 9" skirt saddle sized reverse ...

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Aloha Lures Ice Dichro Silver Rainbow "Mistake" Medium Beauty 9" 3oz

The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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