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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00

Aloha Lures Purple Mirrored Purple Rainbow Flake The Machine 16" 11.2oz Head Only

The Aloha Lures "The Machine" is a very well known and coveted big fish lure. Both used successfully as a bait-and-switch teaser or rigged. These a...

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$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00
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$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20

Aloha Lures Ice Blue Resin Black Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

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$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Purple Mirrored Purple Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Purple Mirrored Silver Rainbow Starburst Sundowner 14" 8oz Head Only

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
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$124.20 - $124.20
$124.20
$124.20 - $124.20
$124.20

Aloha Lures Mirrored Red Eyes Bamboocha 12" 11.5oz Skirted Black/Purple

**Lure comes skirted as photographed.  The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced ...

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$124.20 - $124.20
$124.20
$124.20 - $124.20
$124.20
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$189.00 - $189.00
$189.00
$189.00 - $189.00
$189.00

Aloha Lures Purple Rainbow Flake Smash Bait 14" 12oz ALV Vinyl Purple Skipjack

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$189.00 - $189.00
$189.00
$189.00 - $189.00
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$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12.2oz Fire Tailz Vinyl

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12oz Skirted Purple

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Silver Rainbow Starburst Taxi Eyes Smash Bait 14" 12oz Skirted Black

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Silver Rainbow Starburst Taxi Eyes Smash Bait 14" 12oz Vinyl Charcoal

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Purple

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Magic Johnson

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
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$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00

Aloha Lures Ice Blue Black Back "Scared $#!Tless" Baby Smash Bait 12" 9.5oz Fire Tailz Vinyl

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

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$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00
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$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00

Aloha Lures Ice Blue Purple Back "Scared $#!Tless" Baby Smash Bait 12" 9.5oz Fire Tailz Vinyl

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

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$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00
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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Ice Blue Resin Purple Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz Head Only

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Skirted Purple

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25

Aloha Lures Blue-Ice Blue Back Deep Six Malolo 9" 6.5oz Strobez Ice Blue/Pink

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

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$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25
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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Mirrored Black Rainbow Deep Six 9" 6oz Strobez Black/Purple

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
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$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00

Aloha Lures Purple Mirrored Purple Rainbow Flake Medium Beauty 9" 3.5oz

The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00
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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Blue-Ice Blue Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Black-Pink Back Purple Fins Magic Malolo 9" 4oz Strobez Black/Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Purple Back Purple Fins Magic Malolo 9" 4oz Strobez Purple-Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Blue-Pink Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Black-Purple Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Black-Purple Back Purple Fins Large Magic Malolo 12" 6.3oz

The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of this blunt nosed bullet with a flat ba...

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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
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$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25

Aloha Lures Black-Purple Back Purple Fins Deep Six Malolo 9" 6.5oz Strobez

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

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$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25
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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Purple Back Purple Fins Deep Six Malolo 9" 5.3oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Black-Ice Blue Back Purple Fins Deep Six Malolo 9" 5.3oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Black-Purple Back Purple Fins Deep Six Malolo 9" 5.3oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
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$38.00 - $38.00
$38.00
$38.00 - $38.00
$38.00

Aloha Lures Chrome-Mirrored Purple Glitter Back Small Super Ninja 7" 2.7oz

The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishermen's spreads and has earned i...

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$38.00 - $38.00
$38.00
$38.00 - $38.00
$38.00
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$55.20 - $55.20
$55.20
$55.20 - $55.20
$55.20

Aloha Lures Chrome-Mirrored Pink Back Small Super Ninja 7" 3.5oz Skirted Gay Bob

**Lure comes skirted as shown. The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishe...

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$55.20 - $55.20
$55.20
$55.20 - $55.20
$55.20
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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Black-Purple Back Purple Fins Magic Malolo 9" 4oz Strobez Black-Purple

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
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$106.75 - $106.75
$106.75
$106.75 - $106.75
$106.75

Aloha Lures Silver Rainbow Blue Back Slapstick 5" 5.5oz Strobez Feathersword

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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$106.75 - $106.75
$106.75
$106.75 - $106.75
$106.75
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$106.75 - $106.75
$106.75
$106.75 - $106.75
$106.75

Aloha Lures Silver Rainbow Purple Back Slapstick 5" 5.5oz Strobez Purple-Yellow-White

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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$106.75 - $106.75
$106.75
$106.75 - $106.75
$106.75
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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Purple Back Back Malolo Dink Bait 9" 3oz Skirted Purple-Silver

The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reverse taper. The forward taper is very d...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
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$81.25 - $81.25
$81.25
$81.25 - $81.25
$81.25

Aloha Lures Silver Rainbow Blue Back Slapstick 5" 5.5oz Skirted Blue Dots

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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$81.25 - $81.25
$81.25
$81.25 - $81.25
$81.25
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$91.50 - $91.50
$91.50
$91.50 - $91.50
$91.50

Aloha Lures Silver Rainbow Blue-Purple Stripes Back Slapstick 5" 5.5oz Flashabou Pink

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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$91.50 - $91.50
$91.50
$91.50 - $91.50
$91.50
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$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00

Aloha Lures Silver Rainbow Dark Blue Back Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

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$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00

Aloha Lures Silver Rainbow Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

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$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00