Skip to content
WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.
WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.
Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Black-Purple Back Purple Fins Deep Six Malolo 9" 5.3oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25

Aloha Lures Blue-Ice Blue Back Purple Fins Deep Six Malolo 9" 6.5oz Strobez Ice Blue-White

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

View full details
$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25
$160.00 - $160.00
$160.00
$160.00 - $160.00
$160.00

Aloha Lures Clear Mirrored Purple Rainbow Back Taxi Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

View full details
$160.00 - $160.00
$160.00
$160.00 - $160.00
$160.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Purple Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

View full details
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Black-Purple Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

View full details
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Purple Back Purple Fins Magic Malolo 9" 4oz Strobez Purple-Pink/Orange

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

View full details
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Blue-Ice Blue Back Purple Fins Large Magic Malolo 12" 6.3oz

The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of this blunt nosed bullet with a flat ba...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Purple Back Malolo Dink Bait 9" 3oz

The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reverse taper. The forward taper is very d...

View full details
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Blue-Ice Blue Back Malolo Dink Bait 9" 3oz

The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reverse taper. The forward taper is very d...

View full details
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20

Aloha Lures Purple Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted Purple-Silver

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

View full details
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20

Aloha Lures Purple Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted Purple-Blue

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

View full details
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Clear Mirrored Purple Rainbow Back Taxi Eyes Baby Smash Bait 12" 6.2oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

View full details
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Blue-Ice Blue Back Purple Fins Malolo Medium Gully Boy 10" 6oz

The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. This special edition comes with a hand-p...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
$205.00 - $205.00
$205.00
$205.00 - $205.00
$205.00

Aloha Lures Purple Rainbow Purple-Pink Dichro Sundowner 14" 11.5oz Skirted Purple

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$205.00 - $205.00
$205.00
$205.00 - $205.00
$205.00
Sold out
$222.00 - $222.00
$222.00
$222.00 - $222.00
$222.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12.2oz Fire Tailz Vinyl Wings

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$222.00 - $222.00
$222.00
$222.00 - $222.00
$222.00
Sold out
Sold out
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20

Aloha Lures Ice Blue Resin Black Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

View full details
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20
Sold out
Sold out
$212.00 - $212.00
$212.00
$212.00 - $212.00
$212.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12.2oz Fire Tailz Vinyl

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$212.00 - $212.00
$212.00
$212.00 - $212.00
$212.00
Sold out
Sold out
$195.00 - $195.00
$195.00
$195.00 - $195.00
$195.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12oz Skirted Purple

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$195.00 - $195.00
$195.00
$195.00 - $195.00
$195.00
Sold out
Sold out
$195.00 - $195.00
$195.00
$195.00 - $195.00
$195.00

Aloha Lures Silver Rainbow Starburst Taxi Eyes Smash Bait 14" 12oz Skirted Black

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$195.00 - $195.00
$195.00
$195.00 - $195.00
$195.00
Sold out
Sold out
$165.00 - $165.00
$165.00
$165.00 - $165.00
$165.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Magic Johnson

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$165.00 - $165.00
$165.00
$165.00 - $165.00
$165.00
Sold out
Sold out
$169.00 - $169.00
$169.00
$169.00 - $169.00
$169.00

Aloha Lures Ice Blue Black Back "Scared $#!Tless" Baby Smash Bait 12" 9.5oz Fire Tailz Vinyl

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

View full details
$169.00 - $169.00
$169.00
$169.00 - $169.00
$169.00
Sold out
Sold out
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Black-Purple Back Purple Fins Magic Malolo 9" 4oz Strobez Black-Purple

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

View full details
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
Sold out