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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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$182.00 - $182.00
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$182.00 - $182.00
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Aloha Lures Ice Blue Mirrored Blue Rainbow The Machine 16" 14.3oz Fire Tailz Vinyl

The Aloha Lures "The Machine" is a very well known and coveted big fish lure. Both used successfully as a bait-and-switch teaser or rigged. These a...

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$182.00 - $182.00
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$130.00 - $130.00
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Aloha Lures Purple Mirrored Purple Rainbow Flake The Machine 16" 11.2oz Head Only

The Aloha Lures "The Machine" is a very well known and coveted big fish lure. Both used successfully as a bait-and-switch teaser or rigged. These a...

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$130.00 - $130.00
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$130.00 - $130.00
$130.00
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$130.00 - $130.00
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Aloha Lures Clear Mirrored Silver Rainbow Starburst The Machine 16" 11.2oz Head Only

The Aloha Lures "The Machine" is a very well known and coveted big fish lure. Both used successfully as a bait-and-switch teaser or rigged. These a...

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$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Root Beer-Petrolero

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
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Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Black Dots-Blue Dots

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
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Aloha Lures Clear Mirrored Silver Rainbow Flake Sundowner 14" 11.5oz Skirted Salmon

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
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$120.00 - $120.00
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Aloha Lures Clear Mirrored Silver Rainbow Flake Sundowner 14" 8oz Head Only

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

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$120.00 - $120.00
$120.00
$120.00 - $120.00
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$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00

Aloha Lures Mirrored Tahitian MOP Large Deep Six 12" 9.2oz Head Only

The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse tapered bullet shape and the largest b...

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$100.00 - $100.00
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$162.50 - $162.50
$162.50
$162.50 - $162.50
$162.50

Aloha Lures Mirrored Pink MOP Large Deep Six 12" 12oz Strobez White/Pink

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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$162.50 - $162.50
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$162.50 - $162.50
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$162.50 - $162.50
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$162.50 - $162.50
$162.50

Aloha Lures Pink Mirrored Starburst Large Deep Six 12" 12oz Strobez Red-Pink/White

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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$162.50 - $162.50
$162.50
$162.50 - $162.50
$162.50
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$177.50 - $177.50
$177.50
$177.50 - $177.50
$177.50

Aloha Lures Clear Mirrored Silver Starburst Large Deep Six 12" 12oz Strobez Feathersword

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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$177.50 - $177.50
$177.50
$177.50 - $177.50
$177.50
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Clear Mirrored Black Back Taxi Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
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Aloha Lures Purple Mirrored Purple Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
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Aloha Lures Ice Blue Mirrored Blue Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
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$140.00
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$140.00 - $140.00
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$140.00

Aloha Lures Ice Blue Mirrored Black Back Taxi Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
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Aloha Lures Green Mirrored Green Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
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$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Black Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Purple Mirrored Silver Rainbow Starburst Sundowner 14" 8oz Head Only

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
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$155.00 - $155.00
$155.00
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$155.00

Aloha Lures Ice Blue Mirrored Blue Rainbow Sundowner 14" 11.5oz Skirted Blue-Silver

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
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$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00

Aloha Lures Mirrored Blue Back Red Eyes Bamboocha 12" 6.7oz Head Only

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

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$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00
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$149.00 - $149.00
$149.00
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$149.00

Aloha Lures Mirrored Red Eyes Bamboocha 12" 8.5oz Fire Tailz Vinyl Aku Revisited

**Lure comes skirted as photographed.  The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced ...

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$149.00 - $149.00
$149.00
$149.00 - $149.00
$149.00
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$149.00 - $149.00
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Aloha Lures Mirrored Red Eyes Bamboocha 12" 8.5oz Fire Tailz Vinyl Mad Mahi

**Lure comes skirted as photographed.  The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced ...

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$149.00 - $149.00
$149.00
$149.00 - $149.00
$149.00
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$124.20 - $124.20
$124.20
$124.20 - $124.20
$124.20

Aloha Lures Mirrored Red Eyes Bamboocha 12" 11.5oz Skirted Black/Purple

**Lure comes skirted as photographed.  The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced ...

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$124.20 - $124.20
$124.20
$124.20 - $124.20
$124.20
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$124.20 - $124.20
$124.20
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$124.20

Aloha Lures Mirrored Red Eyes Bamboocha 12" 11.5oz Skirted Blue-Silver

**Lure comes skirted as photographed.  The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced ...

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$124.20 - $124.20
$124.20
$124.20 - $124.20
$124.20
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$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12.2oz Fire Tailz Vinyl

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00
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$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00

Aloha Lures Ice Blue Mirrored Red Eyes Smash Bait 14" 12.2oz Fire Tailz Vinyl

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00
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$175.00 - $175.00
$175.00
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$175.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Skirted Magic Johnson

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
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$175.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12oz Skirted Purple

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$99.80 - $99.80
$99.80
$99.80 - $99.80
$99.80

Aloha Lures Mirrored Silver Rainbow Flake Large Mongo 12" 8.5oz Skirted Blue-Silver

**Lure comes skirted as photographed. This lure is known as the Large Mongo, the 12" version of the Kona Mongo with a flat nose and heavy reverse t...

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$99.80 - $99.80
$99.80
$99.80 - $99.80
$99.80
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$99.80 - $99.80
$99.80
$99.80 - $99.80
$99.80

Aloha Lures Mirrored Silver Rainbow Flake Large Mongo 12" 8.5oz Skirted Black/Rainbow

**Lure comes skirted as photographed. This lure is known as the Large Mongo, the 12" version of the Kona Mongo with a flat nose and heavy reverse t...

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$99.80 - $99.80
$99.80
$99.80 - $99.80
$99.80
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$131.00 - $131.00
$131.00
$131.00 - $131.00
$131.00

Aloha Lures Mirrored Silver Rainbow Flake Large Mongo 12" 7.5oz Strobez Ice Blue/Pink

**Lure comes skirted as photographed. This lure is known as the Large Mongo, the 12" version of the Kona Mongo with a flat nose and heavy reverse t...

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$131.00 - $131.00
$131.00
$131.00 - $131.00
$131.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Vinyl Black

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Purple

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Magic Johnson

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Starburst Sundowner 14" 11.5oz Skirted Pink-Blue

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Clear Mirrored Silver Rainbow Starburst Sundowner 14" 8oz Head Only

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

View full details
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Mirrored Black Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Skirted Blue-Silver

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
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$175.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Skirted Purple

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Mirrored Black Rainbow Deep Six 9" 6oz Strobez Black/Green

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Mirrored Black Rainbow Deep Six 9" 6oz Strobez Black/Purple

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Clear Mirrored Silver Rainbow Deep Six 9" 4.7oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
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$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00

Aloha Lures Purple Mirrored Purple Rainbow Flake Medium Beauty 9" 3.5oz

The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00
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$48.00
$48.00 - $48.00
$48.00

Aloha Lures Mirrored Ice Blue Rainbow Flake Medium Beauty 9" 3.5oz

The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00
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$83.25 - $83.25
$83.25
$83.25 - $83.25
$83.25

Aloha Lures Mirrored Silver Rainbow Flake Magic Bullet 9" 4oz Strobez Black/Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Bullet (same shape as the Magic Malolo, but without the fish head insert) is a 9" skirt...

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$83.25 - $83.25
$83.25
$83.25 - $83.25
$83.25
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$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00

Aloha Lures Ice Blue Mirrored Silver Rainbow SuperSmash Bait 16" 14.6oz

**This is the 16" version of the Smash Bait known as the SuperSmash - Same shape as the original Smash Bait but in a larger 16" version (BOM Skirt ...

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$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Ice Blue Rainbow Taxi Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Purple Mirrored Purple Rainbow Taxi Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
Sold out