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WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.
Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.
$220.00 - $220.00
$220.00
$220.00 - $220.00
$220.00

Aloha Lures Teal-Blue Dichro Red Eyes Smash Bait 14" 12oz Vinyl Black

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$220.00 - $220.00
$220.00
$220.00 - $220.00
$220.00
$240.00 - $240.00
$240.00
$240.00 - $240.00
$240.00

Aloha Lures Green-Blue Dichro Red Eyes Smash Bait 14" 12oz ALV Vinyl Green Mahi

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$240.00 - $240.00
$240.00
$240.00 - $240.00
$240.00
$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00

Aloha Lures Teal-Blue Dichro Red Eyes Smash Bait 14" 15.5oz Skirted

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00

Aloha Lures Rainbow Dichro Red Eyes Smash Bait 14" 15.5oz Skirted

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00
$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00

Aloha Lures Teal-Blue Dichro Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00
$195.00 - $195.00
$195.00
$195.00 - $195.00
$195.00

Aloha Lures Blue Mirrored Taxi Eyes Smash Bait 14" 12oz ALV Vinyl Blue Mackerel

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$195.00 - $195.00
$195.00
$195.00 - $195.00
$195.00
$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00

Aloha Lures Magic Johnson Pink Dichro Smash Bait 14" 15.5oz Skirted Black-Rainbow-Pink

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00
$153.00 - $153.00
$153.00
$153.00 - $153.00
$153.00

Aloha Lures Purple Mirrored Silver Rainbow Tahitian Machine 14" 11.3oz ALV Skipjack

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$153.00 - $153.00
$153.00
$153.00 - $153.00
$153.00
$153.00 - $153.00
$153.00
$153.00 - $153.00
$153.00

Aloha Lures Pink Mirrored Silver Rainbow Tahitian Machine 14" 11.3oz ALV Pink Mahi

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$153.00 - $153.00
$153.00
$153.00 - $153.00
$153.00
$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00

Aloha Lures Clear Mirrored Silver Rainbow Tahitian Machine 14" 13.5oz Skirted Milky

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00

Aloha Lures Shimmery Ice Blue Mirrored Rainbow Tahitian Machine 14" 13.5oz Skirted

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00

Aloha Lures Shimmery Ice Blue Mirrored Blue Rainbow Tahitian Machine 14" 9.5oz

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00
Sold out
$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00

Aloha Lures Purple-Blue Dichro Black Rainbow Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00
Sold out
$162.00 - $162.00
$162.00
$162.00 - $162.00
$162.00

Aloha Lures Clear Mirror Silver Rainbow Love Machine 16" 16oz Skirted Pink Salmon

**Lure comes skirted as photographed. Skirt colors in photo: BOM Color #336 over #RP34** The Aloha Lures Love Machine is brand new lure 1st release...

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$162.00 - $162.00
$162.00
$162.00 - $162.00
$162.00