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WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.
Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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$182.00 - $182.00
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$182.00 - $182.00
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Aloha Lures Ice Blue Mirrored Blue Rainbow The Machine 16" 14.3oz Fire Tailz Vinyl

The Aloha Lures "The Machine" is a very well known and coveted big fish lure. Both used successfully as a bait-and-switch teaser or rigged. These a...

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$182.00 - $182.00
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$182.00 - $182.00
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$130.00 - $130.00
$130.00
$130.00 - $130.00
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Aloha Lures Purple Mirrored Purple Rainbow Flake The Machine 16" 11.2oz Head Only

The Aloha Lures "The Machine" is a very well known and coveted big fish lure. Both used successfully as a bait-and-switch teaser or rigged. These a...

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$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00
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$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00

Aloha Lures Clear Mirrored Silver Rainbow Starburst The Machine 16" 11.2oz Head Only

The Aloha Lures "The Machine" is a very well known and coveted big fish lure. Both used successfully as a bait-and-switch teaser or rigged. These a...

View full details
$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Root Beer-Petrolero

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
$155.00
$155.00 - $155.00
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$155.00 - $155.00
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$155.00 - $155.00
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Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Black Dots-Blue Dots

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
$155.00
$155.00 - $155.00
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$155.00 - $155.00
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$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Flake Sundowner 14" 11.5oz Skirted Salmon

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
$155.00
$155.00 - $155.00
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$120.00 - $120.00
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$120.00 - $120.00
$120.00

Aloha Lures Clear Mirrored Silver Rainbow Flake Sundowner 14" 8oz Head Only

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Clear Mirrored Black Back Taxi Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
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$140.00 - $140.00
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$140.00 - $140.00
$140.00

Aloha Lures Purple Mirrored Purple Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
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$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Blue Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Black Back Taxi Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Green Mirrored Green Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Black Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Purple Mirrored Silver Rainbow Starburst Sundowner 14" 8oz Head Only

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

View full details
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Ice Blue Mirrored Blue Rainbow Sundowner 14" 11.5oz Skirted Blue-Silver

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
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$189.00 - $189.00
$189.00
$189.00 - $189.00
$189.00

Aloha Lures Purple Rainbow Flake Smash Bait 14" 12oz ALV Vinyl Purple Skipjack

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$189.00 - $189.00
$189.00
$189.00 - $189.00
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$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12.2oz Fire Tailz Vinyl

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00
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$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00

Aloha Lures Ice Blue Mirrored Red Eyes Smash Bait 14" 12.2oz Fire Tailz Vinyl

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$192.00 - $192.00
$192.00
$192.00 - $192.00
$192.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Silver Rainbow Starburst Taxi Eyes Smash Bait 14" 12oz Skirted Pink

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Red Rainbow Flake Taxi Eyes Smash Bait 14" 12oz Skirted Black-Red

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Skirted Magic Johnson

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12oz Skirted Purple

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Ice Blue Rainbow Starburst Red Eyes Smash Bait 14" 12oz Skirted Blue-Silver

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Silver Rainbow Starburst Taxi Eyes Smash Bait 14" 12oz Skirted Black

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Vinyl Black

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Silver Rainbow Starburst Taxi Eyes Smash Bait 14" 12oz Vinyl Charcoal

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
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$175.00 - $175.00
$175.00
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$175.00 - $175.00
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Aloha Lures Ice Blue Rainbow Starburst Red Eyes Smash Bait 14" 12oz Vinyl Light Blue

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Purple

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Magic Johnson

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Starburst Sundowner 14" 11.5oz Skirted Pink-Blue

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Clear Mirrored Silver Rainbow Starburst Sundowner 14" 8oz Head Only

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

View full details
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Rainbow Starburst Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
Sold out
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Mirrored Black Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Red Rainbow Flake Taxi Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Skirted Blue-Silver

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Skirted Purple

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$175.00 - $175.00
$175.00
$175.00 - $175.00
$175.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Ice Blue Rainbow Taxi Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Purple Mirrored Purple Rainbow Taxi Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00

Aloha Lures Shimmery Ice Blue Mirrored Rainbow Tahitian Machine 14" 13.5oz Skirted

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
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$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00

Aloha Lures Shimmery Ice Blue Mirrored Blue Rainbow Tahitian Machine 14" 9.5oz

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

View full details
$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00
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