Skip to content
WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.
WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.
Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


Original price $175.00 - Original price $175.00
Original price
$175.00
$175.00 - $175.00
Current price $175.00

Aloha Lures Mirrored Silver Rainbow Red Eyes Smash Bait 14" 12oz Vinyl Dark Blue

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
Original price $175.00 - Original price $175.00
Original price
$175.00
$175.00 - $175.00
Current price $175.00
Sold out
Original price $175.00 - Original price $175.00
Original price
$175.00
$175.00 - $175.00
Current price $175.00

Aloha Lures Mirrored Black Rainbow Red Eyes Smash Bait 14" 12oz Vinyl Charcoal

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
Original price $175.00 - Original price $175.00
Original price
$175.00
$175.00 - $175.00
Current price $175.00
Original price $175.00 - Original price $175.00
Original price
$175.00
$175.00 - $175.00
Current price $175.00

Aloha Lures Mirrored Purple Rainbow Smash Bait 14" 15oz Skirted Black-Blue-Purple

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
Original price $175.00 - Original price $175.00
Original price
$175.00
$175.00 - $175.00
Current price $175.00
Sold out
Original price $175.00 - Original price $175.00
Original price
$175.00
$175.00 - $175.00
Current price $175.00

Aloha Lures Mirrored Silver Rainbow Smash Bait 14" 15oz Skirted Black/Pink

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
Original price $175.00 - Original price $175.00
Original price
$175.00
$175.00 - $175.00
Current price $175.00
Sold out
Original price $175.00 - Original price $175.00
Original price
$175.00
$175.00 - $175.00
Current price $175.00

Aloha Lures Mirrored Black Rainbow Smash Bait 14" 15oz Skirted Black-Blue-Dark Purple

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
Original price $175.00 - Original price $175.00
Original price
$175.00
$175.00 - $175.00
Current price $175.00
Sold out
Original price $140.00 - Original price $140.00
Original price
$140.00
$140.00 - $140.00
Current price $140.00

Aloha Lures Clear Mirrored Blue Rainbow Red Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
Original price $140.00 - Original price $140.00
Original price
$140.00
$140.00 - $140.00
Current price $140.00
Original price $185.00 - Original price $185.00
Original price
$185.00
$185.00 - $185.00
Current price $185.00

Aloha Lures S&P Red Eyes Smash Bait 14" 12oz Vinyl Charcoal

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
Original price $185.00 - Original price $185.00
Original price
$185.00
$185.00 - $185.00
Current price $185.00
Original price $205.00 - Original price $205.00
Original price
$205.00
$205.00 - $205.00
Current price $205.00

Aloha Lures Tahitian MOP Red Eyes Smash Bait 14" 12oz ALV Vinyl Dark Blue Skipjack

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
Original price $205.00 - Original price $205.00
Original price
$205.00
$205.00 - $205.00
Current price $205.00
Sold out
Original price $185.00 - Original price $185.00
Original price
$185.00
$185.00 - $185.00
Current price $185.00

Aloha Lures Blue MOP Red Eyes Smash Bait 14" 15oz Skirted Evil

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
Original price $185.00 - Original price $185.00
Original price
$185.00
$185.00 - $185.00
Current price $185.00
Original price $150.00 - Original price $150.00
Original price
$150.00
$150.00 - $150.00
Current price $150.00

Aloha Lures S&P Red Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
Original price $150.00 - Original price $150.00
Original price
$150.00
$150.00 - $150.00
Current price $150.00
Original price $150.00 - Original price $150.00
Original price
$150.00
$150.00 - $150.00
Current price $150.00

Aloha Lures Teal Resin MOP Red Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
Original price $150.00 - Original price $150.00
Original price
$150.00
$150.00 - $150.00
Current price $150.00
Original price $130.00 - Original price $130.00
Original price
$130.00
$130.00 - $130.00
Current price $130.00

Aloha Lures Blue Mirrored Kona Mongo 14" 8.7oz

The Kona Mongo is a large cupped face lure with 14" sized skirt saddles. It has a slimmer profile compared to the Beauty shape but with a much long...

View full details
Original price $130.00 - Original price $130.00
Original price
$130.00
$130.00 - $130.00
Current price $130.00
Original price $162.00 - Original price $162.00
Original price
$162.00
$162.00 - $162.00
Current price $162.00

Aloha Lures Clear Mirrored Kona Mongo 14" 12.5oz Skirted Black-Purple

**Lure comes skirted as photographed.  The Kona Mongo is a large cupped face lure with 14" sized skirt saddles. It has a slimmer profile compared t...

View full details
Original price $162.00 - Original price $162.00
Original price
$162.00
$162.00 - $162.00
Current price $162.00
Original price $162.00 - Original price $162.00
Original price
$162.00
$162.00 - $162.00
Current price $162.00

Aloha Lures Blue Mirrored Kona Mongo 14" 12.5oz Skirted Electric Blue

**Lure comes skirted as photographed.  The Kona Mongo is a large cupped face lure with 14" sized skirt saddles. It has a slimmer profile compared t...

View full details
Original price $162.00 - Original price $162.00
Original price
$162.00
$162.00 - $162.00
Current price $162.00
Original price $190.00 - Original price $190.00
Original price
$190.00
$190.00 - $190.00
Current price $190.00

Aloha Lures Ice Blue Dichro Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
Original price $190.00 - Original price $190.00
Original price
$190.00
$190.00 - $190.00
Current price $190.00
Original price $120.00 - Original price $120.00
Original price
$120.00
$120.00 - $120.00
Current price $120.00

Aloha Lures Clear Mirrored Silver Rainbow Flake Sundowner 14" 8oz

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

View full details
Original price $120.00 - Original price $120.00
Original price
$120.00
$120.00 - $120.00
Current price $120.00
Original price $125.00 - Original price $125.00
Original price
$125.00
$125.00 - $125.00
Current price $125.00

Aloha Lures Shimmery Ice Blue Mirrored Rainbow Tahitian Machine 14" 13.5oz Skirted

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

View full details
Original price $125.00 - Original price $125.00
Original price
$125.00
$125.00 - $125.00
Current price $125.00
Original price $98.00 - Original price $98.00
Original price
$98.00
$98.00 - $98.00
Current price $98.00

Aloha Lures Shimmery Ice Blue Mirrored Blue Rainbow Tahitian Machine 14" 9.5oz

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

View full details
Original price $98.00 - Original price $98.00
Original price
$98.00
$98.00 - $98.00
Current price $98.00