Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world.

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.

Sort by

View as

$134.20 - $134.20

$134.20

$134.20 - $134.20

$134.20

Aloha Lures Ice Blue Resin Black Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait. We are beyond excited to off...

View full details

$134.20 - $134.20

$134.20

$134.20 - $134.20

$134.20

Sold out

$134.20 - $134.20

$134.20

$134.20 - $134.20

$134.20

Aloha Lures Ice Blue Purple Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted Gay Bob

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait. We are beyond excited to off...

View full details

$134.20 - $134.20

$134.20

$134.20 - $134.20

$134.20

Sold out

$159.00 - $159.00

$159.00

$159.00 - $159.00

$159.00

Aloha Lures Ice Blue Black Back "Scared $#!Tless" Baby Smash Bait 12" 9.5oz Fire Tailz Vinyl

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait. We are beyond excited to off...

View full details

$159.00 - $159.00

$159.00

$159.00 - $159.00

$159.00

Sold out

$159.00 - $159.00

$159.00

$159.00 - $159.00

$159.00

Aloha Lures Ice Blue Purple Back "Scared $#!Tless" Baby Smash Bait 12" 9.5oz Fire Tailz Vinyl

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait. We are beyond excited to off...

View full details

$159.00 - $159.00

$159.00

$159.00 - $159.00

$159.00

Sold out

$110.00 - $110.00

$110.00

$110.00 - $110.00

$110.00

Aloha Lures Ice Blue Resin Black Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz Head Only

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait. We are beyond excited to offer one of the most famous Marlin lures...

View full details

$110.00 - $110.00

$110.00

$110.00 - $110.00

$110.00

Sold out

$110.00 - $110.00

$110.00

$110.00 - $110.00

$110.00

Aloha Lures Ice Blue Resin Purple Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz Head Only

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait. We are beyond excited to offer one of the most famous Marlin lures...

View full details

$110.00 - $110.00

$110.00

$110.00 - $110.00

$110.00

Sold out

$121.00 - $121.00

$121.00

$121.00 - $121.00

$121.00

Aloha Lures Orange Back Deep Six Malolo 9" 6.5oz Flashabou Black-Orange

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

View full details

$121.00 - $121.00

$121.00

$121.00 - $121.00

$121.00

Sold out

$115.25 - $115.25

$115.25

$115.25 - $115.25

$115.25

Aloha Lures Blue-Ice Blue Back Deep Six Malolo 9" 6.5oz Strobez Ice Blue/Pink

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

View full details

$115.25 - $115.25

$115.25

$115.25 - $115.25

$115.25

Sold out

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

Aloha Lures Green Back Yellow Fins Magic Malolo 9" 4oz Strobez Green-Chartreuse/White

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

View full details

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

Aloha Lures Black-Pink Back Purple Fins Magic Malolo 9" 4oz Strobez Black/Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

View full details

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

Aloha Lures Blue-Turquoise Back Yellow Fins Magic Malolo 9" 4oz Strobez Ice Blue-Green

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

View full details

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

Sold out

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

Aloha Lures Purple Back Purple Fins Magic Malolo 9" 4oz Strobez Purple-Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

View full details

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

$101.00 - $101.00

$101.00

$101.00 - $101.00

$101.00

Aloha Lures Orange Back Yellow Fins Magic Malolo 9" 4oz Flashabou Black-White/Orange

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

View full details

$101.00 - $101.00

$101.00

$101.00 - $101.00

$101.00

Sold out

$60.00 - $60.00

$60.00

$60.00 - $60.00

$60.00

Aloha Lures Blue-Pink Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

View full details

$60.00 - $60.00

$60.00

$60.00 - $60.00

$60.00

$60.00 - $60.00

$60.00

$60.00 - $60.00

$60.00

Aloha Lures Black-Purple Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

View full details

$60.00 - $60.00

$60.00

$60.00 - $60.00

$60.00

$60.00 - $60.00

$60.00

$60.00 - $60.00

$60.00

Aloha Lures Green Back Yellow Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

View full details

$60.00 - $60.00

$60.00

$60.00 - $60.00

$60.00

$80.00 - $80.00

$80.00

$80.00 - $80.00

$80.00

The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishermen's spreads and has earned i...

View full details

$38.00 - $38.00

$38.00

$38.00 - $38.00

$38.00

$66.50 - $66.50

$66.50

$66.50 - $66.50

$66.50

Aloha Lures Chrome-Mirrored Pink Back Small Super Ninja 7" 3.5oz Strobez White/Pink

**Lure comes skirted as shown. The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishe...

View full details

$66.50 - $66.50

$66.50

$66.50 - $66.50

$66.50

Sold out

$55.20 - $55.20

$55.20

$55.20 - $55.20

$55.20

Aloha Lures Chrome-Mirrored Pink Back Small Super Ninja 7" 3.5oz Skirted Pink/Blue

**Lure comes skirted as shown. The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishe...

View full details

$55.20 - $55.20

$55.20

$55.20 - $55.20

$55.20

Sold out

$55.20 - $55.20

$55.20

$55.20 - $55.20

$55.20

Aloha Lures Chrome-Mirrored Pink Back Small Super Ninja 7" 3.5oz Skirted Gay Bob

**Lure comes skirted as shown. The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishe...

View full details

$55.20 - $55.20

$55.20

$55.20 - $55.20

$55.20

Sold out

$85.25 - $85.25

$85.25

$85.25 - $85.25

$85.25

Aloha Lures Green Rainbow Flake Super Ninja 9" 5.2oz Strobez Green-Chartreuse

**Lure comes skirted as photographed. The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just...

View full details

$85.25 - $85.25

$85.25

$85.25 - $85.25

$85.25

$50.00 - $50.00

$50.00

$50.00 - $50.00

$50.00

Aloha Lures Green Rainbow Flake Black Back Super Ninja 9" 4oz

The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just being an excellent meat fish producer...

View full details

$50.00 - $50.00

$50.00

$50.00 - $50.00

$50.00

Sold out

$50.00 - $50.00

$50.00

$50.00 - $50.00

$50.00

Aloha Lures Green Rainbow Flake Natural Eyes Super Ninja 9" 4oz

The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just being an excellent meat fish producer...

View full details

$50.00 - $50.00

$50.00

$50.00 - $50.00

$50.00

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

Aloha Lures Black-Purple Back Purple Fins Magic Malolo 9" 4oz Strobez Black-Purple

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

View full details

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

Aloha Lures Teal Magic Malolo 9" 4oz Strobez Ice Blue/Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

View full details

$95.25 - $95.25

$95.25

$95.25 - $95.25

$95.25

$106.75 - $106.75

$106.75

$106.75 - $106.75

$106.75

Aloha Lures Silver Rainbow Blue Back Slapstick 5" 5.5oz Strobez Feathersword

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

View full details

$106.75 - $106.75

$106.75

$106.75 - $106.75

$106.75

Sold out

$106.75 - $106.75

$106.75

$106.75 - $106.75

$106.75

Aloha Lures Silver Rainbow Purple Back Slapstick 5" 5.5oz Strobez Purple-Yellow-White

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

View full details

$106.75 - $106.75

$106.75

$106.75 - $106.75

$106.75

$78.00 - $78.00

$78.00

$78.00 - $78.00

$78.00

Aloha Lures Purple Back Back Malolo Dink Bait 9" 3oz Skirted Purple-Silver

The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reverse taper. The forward taper is very d...

View full details

$78.00 - $78.00

$78.00

$78.00 - $78.00

$78.00

Sold out

$78.00 - $78.00

$78.00

$78.00 - $78.00

$78.00

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

View full details

$70.00 - $70.00

$70.00

$70.00 - $70.00

$70.00

$70.00 - $70.00

$70.00

$70.00 - $70.00

$70.00

Aloha Lures Silver Rainbow Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

View full details

$70.00 - $70.00

$70.00

$70.00 - $70.00

$70.00