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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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$135.00 - $135.00
$135.00
$135.00 - $135.00
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Aloha Lures Yellowfin Black-Yellow Back Yellow Fins Large Magic Malolo 12" 7oz Strobez

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$135.00 - $135.00
$135.00
$135.00 - $135.00
$135.00
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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Blue-Turquoise Back Yellow Fins Large Magic Malolo 12" 7oz Strobez

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Black-Purple-Blue Back Large Magic Malolo 12" 7oz Strobez Purple-Blue

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
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$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00

Aloha Lures Orange Back Yellow Fins Large Magic Malolo 12" 8.2oz Skirted

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00
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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00

Aloha Lures Clear Mirrored Ice Rainbow Maui Splunger 12" 13oz Skirted Blue-Silver

**This lure comes skirted as photographed.** The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique h...

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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00
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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00

Aloha Lures Clear Mirrored Ice Rainbow Maui Splunger 12" 13oz Skirted Evil

**This lure comes skirted as photographed.** The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique h...

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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00
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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00

Aloha Lures Clear Mirrored Ice Rainbow Maui Splunger 12" 13oz Skirted Black-Purple

**This lure comes skirted as photographed.** The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique h...

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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00
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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00

Aloha Lures Clear Mirrored Ice Rainbow Maui Splunger 12" 13oz Skirted Black-Green

**This lure comes skirted as photographed.** The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique h...

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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00
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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00

Aloha Lures Clear Mirrored Ice Rainbow Maui Splunger 12" 13oz Skirted Blue Stripes

**This lure comes skirted as photographed.** The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique h...

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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00
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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Clear Mirrored Ice Rainbow Maui Splunger 12" 9oz

The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique head design. It almost has a "doorknob" style ...

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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Ice Rainbow Dichro Large Deep Six 12" 12oz Strobez Feathersword

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
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$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00

Aloha Lures Ice Rainbow Dichro Large Deep Six 12" 12oz Strobez Flashabou

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00
$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00

Aloha Lures Ice Rainbow Dichro Large Deep Six 12" 9.2oz

The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse tapered bullet shape and the largest b...

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$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00
$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00

Aloha Lures Mirrored Red Eyes Baby Smash Bait 12" 10oz Skirted Blue Stripes

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

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$125.00 - $125.00
$125.00
$125.00 - $125.00
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$125.00 - $125.00
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$125.00 - $125.00
$125.00

Aloha Lures Mirrored Red Eyes Baby Smash Bait 12" 10oz Skirted Ice Blue-Pink

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

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$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00

Aloha Lures Mirrored Red Eyes Baby Smash Bait 12" 10oz Skirted Purple-Silver

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

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$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00

Aloha Lures Mirrored Rainbow-Iridescent Back Red Eyes Baby Smash Bait 12" 6.2oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00
$137.00 - $137.00
$137.00
$137.00 - $137.00
$137.00

Aloha Lures Black-Blue Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

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$137.00 - $137.00
$137.00
$137.00 - $137.00
$137.00
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Ice Blue Dichro Blue Rainbow Baby Smash Bait 12" 6.4oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Black-Blue Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
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$99.00 - $99.00
$99.00
$99.00 - $99.00
$99.00

Aloha Lures Clear Mirrored Large Beauty 12" 10.5oz Skirted Purple-Black-Silver

**Lure comes skirted as photographed.  The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse...

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$99.00 - $99.00
$99.00
$99.00 - $99.00
$99.00
$99.00 - $99.00
$99.00
$99.00 - $99.00
$99.00

Aloha Lures Green Mirrored Large Beauty 12" 10.5oz Skirted Aurora-Green-Silver

**Lure comes skirted as photographed.  The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse...

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$99.00 - $99.00
$99.00
$99.00 - $99.00
$99.00
$146.00 - $146.00
$146.00
$146.00 - $146.00
$146.00

Aloha Lures Purple Mirrored Purple Rainbow Large Deep Six 12" 12oz Strobez Flashabou

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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$146.00 - $146.00
$146.00
$146.00 - $146.00
$146.00
$153.00 - $153.00
$153.00
$153.00 - $153.00
$153.00

Aloha Lures Green Mirrored Red Eyes Baby Smash Bait 12" 8.2oz ALV Green Mackerel

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

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$153.00 - $153.00
$153.00
$153.00 - $153.00
$153.00
$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00

Aloha Lures Green Mirrored Red Eyes Baby Smash Bait 12" 10oz Skirted Mahi

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

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$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00

Aloha Lures Purple Mirrored Silver Rainbow Large Beauty 12" 10.5oz Skirted

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #M18R over #RP08** The Large Beauty is the 12" version of one of Eric's mos...

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$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00
$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00

Aloha Lures Blue Large Magic Malolo 12" 8.2oz Skirted

**Lure comes skirted as photographed. Skirt colors in photo: BOM Color #M2 over #RP34** The Aloha Lures Large Magic Malolo (also known as the Magic...

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$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00
$72.00 - $72.00
$72.00
$72.00 - $72.00
$72.00

Aloha Lures Clear Mirrored Large Mongo 12" 5.3oz

The Large Mongo is the 12" flat nosed version of the "Mongo" series - The Kona Mongo is a cupped face vs. the standard Mongo flat nose version you ...

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$72.00 - $72.00
$72.00
$72.00 - $72.00
$72.00
$92.00 - $92.00
$92.00
$92.00 - $92.00
$92.00

Aloha Lures Clear Mirrored Large Mongo 12" 8oz Skirted Pink-White-Chartreuse

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #139 over #159** The Large Mongo is the 12" flat nosed version of the "Mong...

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$92.00 - $92.00
$92.00
$92.00 - $92.00
$92.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Pink Large Magic Malolo 12" 6.3oz

The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of this blunt nosed bullet with a flat ba...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00