Skip to content
WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.
WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.
Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Mirrored Silver Rainbow Flake Deep Six 9" 6oz Strobez Blue-Chartreuse

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

View full details
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25

Aloha Lures Blue-Ice Blue Back Purple Fins Deep Six Malolo 9" 6.5oz Strobez Ice Blue-White

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

View full details
$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25
$235.00 - $235.00
$235.00
$235.00 - $235.00
$235.00

Aloha Lures Ice Rainbow Dichro Pink Back Red Eyes Smash Bait 14" 13.5oz Skirted

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$235.00 - $235.00
$235.00
$235.00 - $235.00
$235.00
$249.00 - $249.00
$249.00
$249.00 - $249.00
$249.00

Aloha Lures Ice Rainbow Dichro Blue Back Red Eyes Smash Bait 14" 12oz ALV Vinyl Ballyhoo

**Lure comes skirted as photographed. We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash B...

View full details
$249.00 - $249.00
$249.00
$249.00 - $249.00
$249.00
$212.00 - $212.00
$212.00
$212.00 - $212.00
$212.00

Aloha Lures Mirrored Black-Blue Back Smash Bait 14" 12.2oz FT Vinyl Blue Tiger

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$212.00 - $212.00
$212.00
$212.00 - $212.00
$212.00
$212.00 - $212.00
$212.00
$212.00 - $212.00
$212.00

Aloha Lures Mirrored Black-Turquoise Back Smash Bait 14" 12.2oz FT Vinyl Blue Drip

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$212.00 - $212.00
$212.00
$212.00 - $212.00
$212.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Silver Rainbow Blue Rainbow Back Taxi Eyes Bamboocha 12" 6.7oz

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

View full details
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$169.00 - $169.00
$169.00
$169.00 - $169.00
$169.00

Aloha Lures Silver Rainbow Blue Rainbow Back Bamboocha 12" 8.5oz ALV Vinyl Wahoo

**Lure comes skirted as photographed.  The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced ...

View full details
$169.00 - $169.00
$169.00
$169.00 - $169.00
$169.00
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20

Aloha Lures Silver Rainbow Blue Back Bamboocha 12" 11.5oz Skirted Blue-Silver/Pink

**Lure comes skirted as photographed.  The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced ...

View full details
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20
$133.00 - $133.00
$133.00
$133.00 - $133.00
$133.00

Aloha Lures Blue-Ice Blue Back Large Magic Malolo 12" 7oz Strobez Royal Blue-White

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

View full details
$133.00 - $133.00
$133.00
$133.00 - $133.00
$133.00
$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20

Aloha Lures Clear Mirrored No Eyes Large Gully Boy 12" 11oz Skirted Blue-Silver/Pink

**Lure comes skirted as photographed.  The Aloha Lures Large Gully Boy is the 12" skirt saddle sized version of the popular Gully Boy shape with a ...

View full details
$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Blue-Ice Blue Back Malolo Dink Bait 9" 3oz

The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reverse taper. The forward taper is very d...

View full details
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$78.20 - $78.20
$78.20
$78.20 - $78.20
$78.20

Aloha Lures Ice Blue-Green Back Malolo Dink Bait 9" 3oz Skirted Blue-Yellow Stripe-Silver

**Lure comes skirted as photographed. The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reve...

View full details
$78.20 - $78.20
$78.20
$78.20 - $78.20
$78.20
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20

Aloha Lures Purple Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted Purple-Silver

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

View full details
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20

Aloha Lures Purple Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted Purple-Blue

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

View full details
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Clear Mirrored Blue Rainbow Back Taxi Eyes Baby Smash Bait 12" 6.2oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

View full details
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20

Aloha Lures Clear Mirrored Blue Back Baby Smash Bait 12" 10oz Skirted Blue-Silver/Pink

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

View full details
$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20
$165.00 - $165.00
$165.00
$165.00 - $165.00
$165.00

Aloha Lures Blue Mirrored Red Eyes Sundowner 14" 11.5oz Skirted New Pre-Owned

**This lure is in great condition - No cracks or chips, but there are a few light surface scratches on the nose of the lure. Top skirt also has a s...

View full details
$165.00 - $165.00
$165.00
$165.00 - $165.00
$165.00
$165.00 - $165.00
$165.00
$165.00 - $165.00
$165.00

Aloha Lures Ice Blue Mirrored Rainbow Starburst Sundowner 14" 11.5oz Skirted Silver-Blue/Pink

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$165.00 - $165.00
$165.00
$165.00 - $165.00
$165.00
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Blue-Ice Blue Back Purple Fins Malolo Medium Gully Boy 10" 6oz

The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. This special edition comes with a hand-p...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00

Aloha Lures Ice Blue-Blue Dichro Blue Rainbow Back Red-Silver Eyes Baby Smash Bait 12" 6.4oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

View full details
$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00
Sold out
$205.00 - $205.00
$205.00
$205.00 - $205.00
$205.00

Aloha Lures Ice Blue Rainbow Ice Blue-Akule Dichro Sundowner 14" 11.5oz Skirted Blue-Silver

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$205.00 - $205.00
$205.00
$205.00 - $205.00
$205.00
Sold out
Sold out
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20

Aloha Lures Ice Blue Resin Black Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

View full details
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20
Sold out
Sold out
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20

Aloha Lures Ice Blue Purple Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted Gay Bob

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

View full details
$144.20 - $144.20
$144.20
$144.20 - $144.20
$144.20
Sold out
Sold out
$195.00 - $195.00
$195.00
$195.00 - $195.00
$195.00

Aloha Lures Silver Rainbow Starburst Taxi Eyes Smash Bait 14" 12oz Skirted Pink

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$195.00 - $195.00
$195.00
$195.00 - $195.00
$195.00
Sold out
Sold out
$195.00 - $195.00
$195.00
$195.00 - $195.00
$195.00

Aloha Lures Silver Rainbow Starburst Taxi Eyes Smash Bait 14" 12oz Skirted Black

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$195.00 - $195.00
$195.00
$195.00 - $195.00
$195.00
Sold out
Sold out
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Blue-Turquoise Back Yellow Fins Magic Malolo 9" 4oz Strobez Ice Blue-Green

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

View full details
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
Sold out
Sold out
$115.00 - $115.00
$115.00
$115.00 - $115.00
$115.00

Aloha Lures Blue Mirrored Blue MOP Macho Tube 12" 6oz Vinyl Blue Scale

**Lure comes skirted as photographed.  The Aloha Lures Macho Tube is a 12" version of the 9" Kona tube called the Macho Tube. These haven't been ma...

View full details
$115.00 - $115.00
$115.00
$115.00 - $115.00
$115.00
Sold out