Skip to content
WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.
WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.
Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


Sold out
$90.00 - $90.00
$90.00
$90.00 - $90.00
$90.00

Aloha Lures Black Rainbow Bamboocha 12" 6.7oz

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

View full details
$90.00 - $90.00
$90.00
$90.00 - $90.00
$90.00
Sold out
Sold out
$90.00 - $90.00
$90.00
$90.00 - $90.00
$90.00

Aloha Lures Blue Mirror Bamboocha 12" 6.7oz

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

View full details
$90.00 - $90.00
$90.00
$90.00 - $90.00
$90.00
Sold out
Sold out
$90.00 - $90.00
$90.00
$90.00 - $90.00
$90.00

Aloha Lures Misc Bamboocha 12" 6.7oz

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

View full details
$90.00 - $90.00
$90.00
$90.00 - $90.00
$90.00
Sold out
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Clear Mirrored Blue Rainbow Red Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00

Aloha Lures Clear Mirrored Black Rainbow Kona Mongo 9" 3.4oz

The 9" Kona Mongo is the smallest version of the popular cupped face lure with 9" sized skirt saddles. It has a slimmer profile compared to the Bea...

View full details
$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00
$150.00 - $150.00
$150.00
$150.00 - $150.00
$150.00

Aloha Lures S&P Red Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$150.00 - $150.00
$150.00
$150.00 - $150.00
$150.00
$150.00 - $150.00
$150.00
$150.00 - $150.00
$150.00

Aloha Lures Teal Resin MOP Red Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$150.00 - $150.00
$150.00
$150.00 - $150.00
$150.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Clear Mirrored Silver Rainbow Deep Six 9" 4.7oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

View full details
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00

Aloha Lures Blue Mirrored Kona Mongo 14" 8.7oz

The Kona Mongo is a large cupped face lure with 14" sized skirt saddles. It has a slimmer profile compared to the Beauty shape but with a much long...

View full details
$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00
$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Ice Blue Dichro Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Purple Back Back Malolo Dink Bait 9" 3oz Skirted Purple-Silver

The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reverse taper. The forward taper is very d...

View full details
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Clear Mirrored Silver Rainbow Flake Sundowner 14" 8oz

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

View full details
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Orange Back Yellow Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

View full details
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00

Aloha Lures Silver Rainbow Dark Blue Back Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

View full details
$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00

Aloha Lures Silver Rainbow Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

View full details
$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00
$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00

Aloha Lures Shimmery Ice Blue Mirrored Blue Rainbow Tahitian Machine 14" 9.5oz

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

View full details
$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00
$55.00 - $55.00
$55.00
$55.00 - $55.00
$55.00

Aloha Lures Purple Chrome Malolo Gully Boy 7" 3oz

The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop faced bait with mostly front taper. This special edition comes with a hand-painted Malol...

View full details
$55.00 - $55.00
$55.00
$55.00 - $55.00
$55.00