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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.
$80.00 - $80.00
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$80.00 - $80.00
$80.00

Aloha Lures Green-Ice Blue Dichro Turquoise Rainbow Deep Six 9" 3.5oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$80.00 - $80.00
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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Teal-Blue-Purple Dichro Blue Rainbow Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Purple-Blue-Teal Dichro Purple Rainbow Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

View full details
$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Clear Mirrored Red Rainbow Back Bamboocha 12" 6.7oz

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

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$110.00 - $110.00
$110.00
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$110.00 - $110.00
$110.00

Aloha Lures Clear Mirrored Orange Rainbow Back Bamboocha 12" 6.7oz

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Ice Blue Mirrored Black Rainbow Back Bamboocha 12" 6.7oz

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

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$110.00 - $110.00
$110.00
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$110.00
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$110.00
$110.00 - $110.00
$110.00

Aloha Lures Pink Mirrored Pink Rainbow Back Bamboocha 12" 6.7oz

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Green Mirrored Root Beer Rainbow Back Bamboocha 12" 6.7oz

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

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$110.00 - $110.00
$110.00
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$110.00
Sold out
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Purple Rainbow Black Back Red Eyes Bamboocha 12" 6.7oz

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
Sold out
Sold out
$100.00 - $100.00
$100.00
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$100.00

Aloha Lures Ice Blue Mirrored Rainbow Large Deep Six 12" 9.2oz

The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse tapered bullet shape and the largest b...

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$100.00 - $100.00
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Sold out
Sold out
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Aloha Lures Clear Mirrored Green Rainbow Large Deep Six 12" 9.2oz

The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse tapered bullet shape and the largest b...

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$100.00 - $100.00
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Sold out
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Aloha Lures Clear Mirrored Silver Rainbow Large Deep Six 12" 9.2oz

The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse tapered bullet shape and the largest b...

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$100.00 - $100.00
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Aloha Lures Clear Mirrored Black Aurora Large Deep Six 12" 9.2oz

The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse tapered bullet shape and the largest b...

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$100.00 - $100.00
$100.00
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$100.00
Sold out
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$100.00
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$100.00

Aloha Lures Clear Mirrored Black Rainbow Large Deep Six 12" 9.2oz

The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse tapered bullet shape and the largest b...

View full details
$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00
Sold out
Sold out
$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Green-Purple-Teal Dichro Black Aurora Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

View full details
$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
Sold out
$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Green-Purple-Teal Dichro Green Rainbow Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

View full details
$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
$170.00 - $170.00
$170.00
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$170.00

Aloha Lures Red-Orange-Green Dichro Red Rainbow Flake Sundowner 14" 8oz

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

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$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00
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$170.00
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$170.00

Aloha Lures Green-Purple-Teal Dichro Root Beer Rainbow Sundowner 14" 8oz

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

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$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00
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$170.00
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$170.00

Aloha Lures Green-Purple-Teal Dichro Purple Rainbow Sundowner 14" 8oz

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

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$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00
Sold out
$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00

Aloha Lures Green-Purple-Teal Dichro Green Rainbow Sundowner 14" 8oz

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

View full details
$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00
Sold out
$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00

Aloha Lures Green-Purple-Teal Dichro Black Rainbow Sundowner 14" 8oz

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

View full details
$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00

Aloha Lures Green-Purple-Teal Dichro Black Aurora Sundowner 14" 8oz

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

View full details
$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Clear Mirrored Black Aurora Sundowner 14" 8oz

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

View full details
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Clear Mirrored Purple Rainbow Sundowner 14" 8oz

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

View full details
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Clear Mirrored Silver Rainbow Starburst Sundowner 14" 8oz

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

View full details
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
Sold out
$80.00 - $80.00
$80.00
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$80.00

Aloha Lures Clear Mirrored Blue Rainbow Back Red Eyes Infant Smash Bait 10" 5oz

This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has been a very difficult lure to find alt...

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$80.00 - $80.00
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$80.00
Sold out
Sold out
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$80.00
$80.00 - $80.00
$80.00

Aloha Lures Clear Mirrored Black Rainbow Back Red Eyes Infant Smash Bait 10" 5oz

This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has been a very difficult lure to find alt...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
Sold out
Sold out
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$80.00
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$80.00

Aloha Lures Clear Mirrored Green Rainbow Back Red Eyes Infant Smash Bait 10" 5oz

This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has been a very difficult lure to find alt...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
Sold out
Sold out
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$80.00
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$80.00

Aloha Lures Light Pink Mirrored Pink Rainbow Back Red Eyes Infant Smash Bait 10" 5oz

This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has been a very difficult lure to find alt...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
Sold out
Sold out
$80.00 - $80.00
$80.00
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$80.00

Aloha Lures Purple Mirrored Purple Rainbow Back Red Eyes Infant Smash Bait 10" 5oz

This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has been a very difficult lure to find alt...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
Sold out
$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00

Aloha Lures Ice Blue Dichro Turquoise Rainbow Deep Six 9" 3.5oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

View full details
$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00
$50.00 - $50.00
$50.00
$50.00 - $50.00
$50.00

Aloha Lures Green Rainbow Flake Natural Eyes Super Ninja 9" 4oz

The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just being an excellent meat fish producer...

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$50.00 - $50.00
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$50.00
$70.00 - $70.00
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$70.00

Aloha Lures Silver Rainbow Dark Blue Back Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

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$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00