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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.
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Aloha Lures Silver Rainbow Blue Back Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

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Aloha Lures Silver Rainbow Dark Blue Back Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

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Aloha Lures Silver Rainbow Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

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Aloha Lures Purple Resin Blue-Purple Dichro Taxi Eyes SuperSmash Bait 16" 16.4oz

**This is the 16" version of the Smash Bait known as the SuperSmash - Same shape as the original Smash Bait but in a larger 16" version (BOM Skirt ...

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Aloha Lures Light Pink Mirrored Ice Rainbow Deep Six 9" 4.7oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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Aloha Lures Clear Mirrored Silver Rainbow Deep Six 9" 4.7oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$120.00 - $120.00
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Aloha Lures Clear Mirrored Ice Rainbow Maui Splunger 12" 9oz

The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique head design. It almost has a "doorknob" style ...

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Aloha Lures Ice Rainbow Dichro Large Deep Six 12" 9.2oz

The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse tapered bullet shape and the largest b...

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Aloha Lures Teal-Blue Dichro Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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Aloha Lures Mirrored Rainbow-Iridescent Back Red Eyes Baby Smash Bait 12" 6.2oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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Aloha Lures Ice Rainbow Dichro Rainbow Wrap Deep Six 9" 3.5oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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Aloha Lures Ice Rainbow Dichro Rainbow-Silver Wrap Deep Six 9" 3.5oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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Aloha Lures Ice Rainbow Dichro Ice Blue Wrap Deep Six 9" 3.5oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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Aloha Lures Ice Rainbow Ripple Dichro Cooler Bait 9" 3oz

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

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Aloha Lures Shimmery Ice Blue Mirrored Blue Rainbow Tahitian Machine 14" 9.5oz

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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Aloha Lures Ice Blue Dichro Blue Rainbow Baby Smash Bait 12" 6.4oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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Aloha Lures Purple-Blue Dichro Black Rainbow Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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Aloha Lures Black-Blue Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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Aloha Lures Blue-Ice Blue Back Malolo Medium Gully Boy 10" 6oz

The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. This special edition comes with a hand-p...

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Aloha Lures Purple Mirrored Purple Rainbow Back Red Eyes Infant Smash Bait 10" 5oz

This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has been a very difficult lure to find alt...

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Aloha Lures Chrome-Mirrored Ice Blue Glitter Back Small Super Ninja 7" 2.7oz

The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishermen's spreads and has earned i...

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Aloha Lures Ice Dichro Silver Rainbow "Mistake" Medium Beauty 9" 3oz

The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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Aloha Lures Clear Mirrored Blue Rainbow Kona Mongo 9" 3.4oz

The 9" Kona Mongo is the smallest version of the popular cupped face lure with 9" sized skirt saddles. It has a slimmer profile compared to the Bea...

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Aloha Lures Purple Chrome Malolo Gully Boy 7" 3oz

The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop faced bait with mostly front taper. This special edition comes with a hand-painted Malol...

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Aloha Lures Clear Mirrored Black Rainbow Kona Mongo 9" 3.4oz

The 9" Kona Mongo is the smallest version of the popular cupped face lure with 9" sized skirt saddles. It has a slimmer profile compared to the Bea...

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Aloha Lures Clear Mirrored Large Mongo 12" 5.3oz

The Large Mongo is the 12" flat nosed version of the "Mongo" series - The Kona Mongo is a cupped face vs. the standard Mongo flat nose version you ...

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Aloha Lures Mirrored Silver Rainbow EZ Nut 7" 2.1oz

The Aloha Lures EZ Nut is a 7" skirt saddle sized slanted nose bait with heavy front taper. This is a perfect "meat fish" bait that will catch a va...

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Aloha Lures Pink Large Magic Malolo 12" 6.3oz

The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of this blunt nosed bullet with a flat ba...

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