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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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$130.00 - $130.00
$130.00
$130.00 - $130.00
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Aloha Lures Purple Mirrored Purple Rainbow Flake The Machine 16" 11.2oz Head Only

The Aloha Lures "The Machine" is a very well known and coveted big fish lure. Both used successfully as a bait-and-switch teaser or rigged. These a...

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$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00
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$130.00 - $130.00
$130.00
$130.00 - $130.00
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Aloha Lures Clear Mirrored Silver Rainbow Starburst The Machine 16" 11.2oz Head Only

The Aloha Lures "The Machine" is a very well known and coveted big fish lure. Both used successfully as a bait-and-switch teaser or rigged. These a...

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$130.00 - $130.00
$130.00
$130.00 - $130.00
$130.00
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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Clear Mirrored Silver Rainbow Flake Sundowner 14" 8oz Head Only

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

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$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
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$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00

Aloha Lures Mirrored Tahitian MOP Large Deep Six 12" 9.2oz Head Only

The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse tapered bullet shape and the largest b...

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$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Clear Mirrored Black Back Taxi Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Purple Mirrored Purple Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Blue Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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Sold out
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Black Back Taxi Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
Sold out
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Ice Blue Mirrored Black Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Clear Mirrored Silver Rainbow Starburst Sundowner 14" 8oz Head Only

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

View full details
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Mirrored Black Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00

Aloha Lures Red Rainbow Flake Taxi Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Blue-Ice Blue Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Blue-Pink Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Black-Purple Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Green Back Yellow Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Black-Purple Back Purple Fins Large Magic Malolo 12" 6.3oz

The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of this blunt nosed bullet with a flat ba...

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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
$38.00 - $38.00
$38.00
$38.00 - $38.00
$38.00

Aloha Lures Chrome-Mirrored Purple Glitter Back Small Super Ninja 7" 2.7oz

The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishermen's spreads and has earned i...

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$38.00 - $38.00
$38.00
$38.00 - $38.00
$38.00
$50.00 - $50.00
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$50.00 - $50.00
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Aloha Lures Green Rainbow Flake Natural Eyes Super Ninja 9" 4oz

The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just being an excellent meat fish producer...

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$50.00 - $50.00
$50.00
$50.00 - $50.00
$50.00
$60.00 - $60.00
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$60.00 - $60.00
$60.00

Aloha Lures Orange Back Yellow Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

View full details
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00

Aloha Lures Silver Rainbow Dark Blue Back Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

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$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00

Aloha Lures Silver Rainbow Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

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$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00