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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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Aloha Lures Clear Mirrored Silver Rainbow Deep Six 9" 4.7oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$60.00 - $60.00
$60.00
$60.00 - $60.00
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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00

Aloha Lures Clear Mirrored Ice Rainbow Maui Splunger 12" 13oz Skirted Blue-Silver

**This lure comes skirted as photographed.** The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique h...

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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00
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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00

Aloha Lures Clear Mirrored Ice Rainbow Maui Splunger 12" 13oz Skirted Blue Stripes

**This lure comes skirted as photographed.** The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique h...

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$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00
$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00

Aloha Lures Ice Rainbow Dichro Rainbow Wrap Deep Six 9" 3.5oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00
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$70.00 - $70.00
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$70.00 - $70.00
$70.00

Aloha Lures Ice Rainbow Dichro Rainbow-Silver Wrap Deep Six 9" 3.5oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00
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$70.00 - $70.00
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$70.00 - $70.00
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Aloha Lures Ice Rainbow Dichro Ice Blue Wrap Deep Six 9" 3.5oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00
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$64.00 - $64.00
$64.00
$64.00 - $64.00
$64.00

Aloha Lures Ice Rainbow Ripple Dichro Cooler Bait 9" 3oz

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

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$125.00 - $125.00
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Aloha Lures Clear Mirrored Silver Rainbow Tahitian Machine 14" 13.5oz Skirted Milky

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$125.00 - $125.00
$125.00
$125.00 - $125.00
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$95.00 - $95.00
$95.00
$95.00 - $95.00
$95.00

Aloha Lures Mirrored Deep Six 9" 6oz Flashabou Blue-White-Pink

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$95.00 - $95.00
$95.00
$95.00 - $95.00
$95.00
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$146.00 - $146.00
$146.00
$146.00 - $146.00
$146.00

Aloha Lures Purple Mirrored Purple Rainbow Large Deep Six 12" 12oz Strobez Flashabou

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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$146.00 - $146.00
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$146.00 - $146.00
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$70.00 - $70.00
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Aloha Lures Clear Mirrored Black Rainbow Kona Mongo 9" 6.3oz Skirted Black Skipjack

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #SJ21 over #127** The 9" Kona Mongo is the smallest version of the popular ...

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$70.00 - $70.00
$70.00
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Aloha Lures Ice Dichro Silver Rainbow "Mistake" Medium Beauty 9" 3oz

The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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$60.00 - $60.00
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Aloha Lures Clear Mirrored Blue Rainbow Kona Mongo 9" 3.4oz

The 9" Kona Mongo is the smallest version of the popular cupped face lure with 9" sized skirt saddles. It has a slimmer profile compared to the Bea...

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$50.00 - $50.00
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$74.00 - $74.00
$74.00
$74.00 - $74.00
$74.00

Aloha Lures Clear Chrome Malolo Gully Boy 7" 4oz Skirted Purple-Silver

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #RP08 over #25** The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop...

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$74.00 - $74.00
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$162.00 - $162.00
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Aloha Lures Clear Mirror Silver Rainbow Love Machine 16" 16oz Skirted Pink Salmon

**Lure comes skirted as photographed. Skirt colors in photo: BOM Color #336 over #RP34** The Aloha Lures Love Machine is brand new lure 1st release...

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$162.00 - $162.00
$162.00
$162.00 - $162.00
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$50.00 - $50.00
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Aloha Lures Clear Mirrored Black Rainbow Kona Mongo 9" 3.4oz

The 9" Kona Mongo is the smallest version of the popular cupped face lure with 9" sized skirt saddles. It has a slimmer profile compared to the Bea...

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$50.00 - $50.00
$50.00
$50.00 - $50.00
$50.00
$72.00 - $72.00
$72.00
$72.00 - $72.00
$72.00

Aloha Lures Clear Mirrored Large Mongo 12" 5.3oz

The Large Mongo is the 12" flat nosed version of the "Mongo" series - The Kona Mongo is a cupped face vs. the standard Mongo flat nose version you ...

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$72.00 - $72.00
$72.00
$72.00 - $72.00
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$37.00 - $37.00
$37.00
$37.00 - $37.00
$37.00

Aloha Lures Mirrored Silver Rainbow EZ Nut 7" 2.1oz

The Aloha Lures EZ Nut is a 7" skirt saddle sized slanted nose bait with heavy front taper. This is a perfect "meat fish" bait that will catch a va...

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$37.00 - $37.00
$37.00
$37.00 - $37.00
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$92.00 - $92.00
$92.00
$92.00 - $92.00
$92.00

Aloha Lures Clear Mirrored Large Mongo 12" 8oz Skirted Pink-White-Chartreuse

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #139 over #159** The Large Mongo is the 12" flat nosed version of the "Mong...

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$92.00 - $92.00
$92.00
$92.00 - $92.00
$92.00