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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Green-Ice Blue Dichro Green-Ice Blue Back Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Purple Rainbow Dichro Black-Pink Rainbow Back Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Purple Rainbow Dichro Black-Red Rainbow Back Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Ice Blue-Blue Dichro Black-Purple Rainbow Back Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Ice Blue-Blue Dichro Black Rainbow-Blue Rainbow Back Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00

Aloha Lures Ice Blue-Blue Dichro Black-Blue Rainbow Back Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

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$190.00 - $190.00
$190.00
$190.00 - $190.00
$190.00
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$150.00 - $150.00
$150.00
$150.00 - $150.00
$150.00

Aloha Lures Clear Mirrored Black-Black Back No Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

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$150.00 - $150.00
$150.00
$150.00 - $150.00
$150.00
$150.00 - $150.00
$150.00
$150.00 - $150.00
$150.00

Aloha Lures Clear Mirrored Black-Blue Back No Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

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$150.00 - $150.00
$150.00
$150.00 - $150.00
$150.00
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$199.00 - $199.00
$199.00
$199.00 - $199.00
$199.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12.2oz ALV Vinyl Dark Blue Skipjack

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$199.00 - $199.00
$199.00
$199.00 - $199.00
$199.00
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$199.00 - $199.00
$199.00
$199.00 - $199.00
$199.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12.2oz ALV Vinyl Purple Skipjack

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$199.00 - $199.00
$199.00
$199.00 - $199.00
$199.00
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$199.00 - $199.00
$199.00
$199.00 - $199.00
$199.00

Aloha Lures Clear Mirrored Red Eyes Smash Bait 14" 12.2oz Fire Tailz Vinyl Blue Tiger

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$199.00 - $199.00
$199.00
$199.00 - $199.00
$199.00
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$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25

Aloha Lures Ice Blue-Turquoise Back Yellow Fins Deep Six Malolo 9" 6.5oz Strobez

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

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$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25
$133.00 - $133.00
$133.00
$133.00 - $133.00
$133.00

Aloha Lures Ice Blue-Turquoise Back Large Magic Malolo 12" 7oz Strobez Ice Blue-Green

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

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$133.00 - $133.00
$133.00
$133.00 - $133.00
$133.00
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$209.00 - $209.00
$209.00
$209.00 - $209.00
$209.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12.2oz Fire Tailz Vinyl Wings

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$209.00 - $209.00
$209.00
$209.00 - $209.00
$209.00
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$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20

Aloha Lures Ice Blue Resin Black Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

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$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20
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$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20

Aloha Lures Ice Blue Purple Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted Gay Bob

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

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$134.20 - $134.20
$134.20
$134.20 - $134.20
$134.20
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$199.00 - $199.00
$199.00
$199.00 - $199.00
$199.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12.2oz Fire Tailz Vinyl

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

View full details
$199.00 - $199.00
$199.00
$199.00 - $199.00
$199.00
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$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00

Aloha Lures Silver Rainbow Starburst Taxi Eyes Smash Bait 14" 12oz Skirted Pink

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00
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$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00

Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Skirted Magic Johnson

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00
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$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00

Aloha Lures Purple Mirrored Red Eyes Smash Bait 14" 12oz Skirted Purple

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00
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$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00

Aloha Lures Silver Rainbow Starburst Taxi Eyes Smash Bait 14" 12oz Skirted Black

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Magic Johnson

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Starburst Sundowner 14" 11.5oz Skirted Pink-Blue

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

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$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
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$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00

Aloha Lures Ice Blue Black Back "Scared $#!Tless" Baby Smash Bait 12" 9.5oz Fire Tailz Vinyl

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

View full details
$159.00 - $159.00
$159.00
$159.00 - $159.00
$159.00
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$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25

Aloha Lures Blue-Ice Blue Back Deep Six Malolo 9" 6.5oz Strobez Ice Blue/Pink

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

View full details
$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25
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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Mirrored Black Rainbow Deep Six 9" 6oz Strobez Black/Green

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
$83.25 - $83.25
$83.25
$83.25 - $83.25
$83.25

Aloha Lures Mirrored Silver Rainbow Flake Magic Bullet 9" 4oz Strobez Black/Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Bullet (same shape as the Magic Malolo, but without the fish head insert) is a 9" skirt...

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$83.25 - $83.25
$83.25
$83.25 - $83.25
$83.25
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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Green Back Yellow Fins Magic Malolo 9" 4oz Strobez Green-Chartreuse/White

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Blue-Turquoise Back Yellow Fins Magic Malolo 9" 4oz Strobez Ice Blue-Green

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

View full details
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
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$101.00 - $101.00
$101.00
$101.00 - $101.00
$101.00

Aloha Lures Orange Back Yellow Fins Magic Malolo 9" 4oz Flashabou Black-White/Orange

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$101.00 - $101.00
$101.00
$101.00 - $101.00
$101.00
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$50.00 - $50.00
$50.00
$50.00 - $50.00
$50.00

Aloha Lures Green Rainbow Flake Natural Eyes Super Ninja 9" 4oz

The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just being an excellent meat fish producer...

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$50.00 - $50.00
$50.00
$50.00 - $50.00
$50.00
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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Black-Purple Back Purple Fins Magic Malolo 9" 4oz Strobez Black-Purple

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
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$115.00 - $115.00
$115.00
$115.00 - $115.00
$115.00

Aloha Lures Blue Mirrored Blue MOP Macho Tube 12" 6oz Vinyl Blue Scale

**Lure comes skirted as photographed.  The Aloha Lures Macho Tube is a 12" version of the 9" Kona tube called the Macho Tube. These haven't been ma...

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$115.00 - $115.00
$115.00
$115.00 - $115.00
$115.00
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$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00

Aloha Lures Silver Rainbow Dark Blue Back Purple Fins Slapstick 5" 5oz

The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle sized imitation bait unlike any of Aloha...

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$70.00 - $70.00
$70.00
$70.00 - $70.00
$70.00