Skip to content
WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.
WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.
Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


Sold out
$135.00 - $135.00
$135.00
$135.00 - $135.00
$135.00

Aloha Lures Yellowfin Black-Yellow Back Yellow Fins Large Magic Malolo 12" 7oz Strobez

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

View full details
$135.00 - $135.00
$135.00
$135.00 - $135.00
$135.00
Sold out
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00

Aloha Lures Black-Purple-Blue Back Large Magic Malolo 12" 7oz Strobez Purple-Blue

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

View full details
$120.00 - $120.00
$120.00
$120.00 - $120.00
$120.00
Sold out
$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00

Aloha Lures Orange Back Yellow Fins Large Magic Malolo 12" 8.2oz Skirted

**Lure comes skirted as photographed. The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of ...

View full details
$100.00 - $100.00
$100.00
$100.00 - $100.00
$100.00
Sold out
Sold out
$288.00 - $288.00
$288.00
$288.00 - $288.00
$288.00

Aloha Lures Teal Resin Green Dichro Taxi Eyes SuperSmash Bait 16" 19.2oz Skirted

**Lure comes skirted as photographed. **This is the 16" version of the Smash Bait known as the SuperSmash - Same shape as the original Smash Bait b...

View full details
$288.00 - $288.00
$288.00
$288.00 - $288.00
$288.00
Sold out
$288.00 - $288.00
$288.00
$288.00 - $288.00
$288.00

Aloha Lures Blue Resin Blue Dichro Black Rainbow SuperSmash Bait 16" 19.2oz Skirted

**Lure comes skirted as photographed. **This is the 16" version of the Smash Bait known as the SuperSmash - Same shape as the original Smash Bait b...

View full details
$288.00 - $288.00
$288.00
$288.00 - $288.00
$288.00
Sold out
$288.00 - $288.00
$288.00
$288.00 - $288.00
$288.00

Aloha Lures Purple Resin Blue-Purple Dichro SuperSmash Bait 16" 19.2oz Skirted

**Lure comes skirted as photographed. **This is the 16" version of the Smash Bait known as the SuperSmash - Same shape as the original Smash Bait b...

View full details
$288.00 - $288.00
$288.00
$288.00 - $288.00
$288.00
Sold out
$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00

Aloha Lures Ice Rainbow Dichro Ice Rainbow Deep Six 9" 6oz Strobez Flashabou Black

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

View full details
$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00
$88.00 - $88.00
$88.00
$88.00 - $88.00
$88.00

Aloha Lures Blue Dichro Blue Rainbow Deep Six 9" 5.2oz Skirted

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #M18R over #SP15** The Aloha Lures Deep Six is a 9" skirt saddle sized reve...

View full details
$88.00 - $88.00
$88.00
$88.00 - $88.00
$88.00
$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00

Aloha Lures Clear Mirrored Ice Rainbow Maui Splunger 12" 13oz Skirted Evil

**This lure comes skirted as photographed.** The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique h...

View full details
$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00
Sold out
$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00

Aloha Lures Clear Mirrored Ice Rainbow Maui Splunger 12" 13oz Skirted Black-Purple

**This lure comes skirted as photographed.** The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique h...

View full details
$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00
Sold out
Sold out
$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00

Aloha Lures Clear Mirrored Ice Rainbow Maui Splunger 12" 13oz Skirted Black-Green

**This lure comes skirted as photographed.** The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique h...

View full details
$147.00 - $147.00
$147.00
$147.00 - $147.00
$147.00
Sold out
Sold out
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00

Aloha Lures Ice Rainbow Dichro Ice Rainbow Mistake Small Beauty 7" 2.6oz Skirted #2

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

View full details
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
Sold out
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00

Aloha Lures Ice Rainbow Dichro Ice Rainbow Mistake Small Beauty 7" 2.6oz Skirted #1

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

View full details
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00

Aloha Lures Blue Dichro Ice Blue Rainbow Mistake Small Beauty 7" 2.6oz Skirted #1

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

View full details
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00

Aloha Lures Rainbow Dichro Pink Rainbow Mistake Small Beauty 7" 2.6oz Skirted #3

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

View full details
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00

Aloha Lures Rainbow Dichro Pink Rainbow Mistake Small Beauty 7" 2.6oz Skirted #2

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

View full details
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00

Aloha Lures Rainbow Dichro Pink Rainbow Mistake Small Beauty 7" 2.6oz Skirted #1

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

View full details
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
Sold out
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00

Aloha Lures Ice Blue Dichro Green Rainbow Mistake Small Beauty 7" 2.6oz Skirted #2

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

View full details
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
Sold out
Sold out
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00

Aloha Lures Ice Blue Dichro Green Rainbow Mistake Small Beauty 7" 2.6oz Skirted #1

**Lure comes skirted as photographed.  This particular shape is known as the Small Beauty, but here we are focusing on a particular version which E...

View full details
$59.00 - $59.00
$59.00
$59.00 - $59.00
$59.00
Sold out
$82.00 - $82.00
$82.00
$82.00 - $82.00
$82.00

Aloha Lures Blue-Yellow Dichro Green Rainbow Cooler Bait 9" 5oz Skirted

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

View full details
$82.00 - $82.00
$82.00
$82.00 - $82.00
$82.00
$82.00 - $82.00
$82.00
$82.00 - $82.00
$82.00

Aloha Lures Purple Dichro Blue Rainbow Cooler Bait 9" 5oz Skirted Black-Purple

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

View full details
$82.00 - $82.00
$82.00
$82.00 - $82.00
$82.00
$82.00 - $82.00
$82.00
$82.00 - $82.00
$82.00

Aloha Lures Gold Dichro Red Rainbow Cooler Bait 9" 5oz Skirted Red Aurora

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

View full details
$82.00 - $82.00
$82.00
$82.00 - $82.00
$82.00
$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00

Aloha Lures Ice Rainbow Dichro Large Deep Six 12" 12oz Strobez Flashabou

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

View full details
$170.00 - $170.00
$170.00
$170.00 - $170.00
$170.00
$220.00 - $220.00
$220.00
$220.00 - $220.00
$220.00

Aloha Lures Teal-Blue Dichro Red Eyes Smash Bait 14" 12oz Vinyl Black

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$220.00 - $220.00
$220.00
$220.00 - $220.00
$220.00
$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00

Aloha Lures Teal-Blue Dichro Red Eyes Smash Bait 14" 15.5oz Skirted

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00

Aloha Lures Rainbow Dichro Red Eyes Smash Bait 14" 15.5oz Skirted

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00
$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00

Aloha Lures Teal-Blue Dichro Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00
$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00

Aloha Lures Mirrored Black Rainbow Back Infant Smash Bait 10" 8oz Skirted

**Lure comes skirted as photographed.  This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has...

View full details
$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00

Aloha Lures Mirrored Salt & Pepper Back Infant Smash Bait 10" 8oz Skirted

**Lure comes skirted as photographed.  This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has...

View full details
$105.00 - $105.00
$105.00
$105.00 - $105.00
$105.00
$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00

Aloha Lures Mirrored Red Eyes Baby Smash Bait 12" 10oz Skirted Purple-Silver

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

View full details
$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00

Aloha Lures Magic Johnson Pink Dichro Smash Bait 14" 15.5oz Skirted Black-Rainbow-Pink

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$217.00 - $217.00
$217.00
$217.00 - $217.00
$217.00
$137.00 - $137.00
$137.00
$137.00 - $137.00
$137.00

Aloha Lures Black-Blue Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

View full details
$137.00 - $137.00
$137.00
$137.00 - $137.00
$137.00
$153.00 - $153.00
$153.00
$153.00 - $153.00
$153.00

Aloha Lures Purple Mirrored Silver Rainbow Tahitian Machine 14" 11.3oz ALV Skipjack

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

View full details
$153.00 - $153.00
$153.00
$153.00 - $153.00
$153.00
$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00

Aloha Lures Clear Mirrored Silver Rainbow Tahitian Machine 14" 13.5oz Skirted Milky

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

View full details
$125.00 - $125.00
$125.00
$125.00 - $125.00
$125.00
Sold out
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00

Aloha Lures Black-Blue Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

View full details
$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
Sold out
$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00

Aloha Lures Purple Mirrored Uncle Moe 9" 4oz Flashabou Purple-Black

**Lure comes skirted as photographed. The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for th...

View full details
$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Black-Purple Back Malolo Dink Bait 9" 4oz Skirted Black-Purple

**Lure comes skirted as photographed. The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reve...

View full details
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$94.00 - $94.00
$94.00
$94.00 - $94.00
$94.00

Aloha Lures Black-Blue Back Malolo Medium Gully Boy 10" 8.5oz Skirted Blue-Black Bars

**Lure comes skirted as photographed.  The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. T...

View full details
$94.00 - $94.00
$94.00
$94.00 - $94.00
$94.00
$94.00 - $94.00
$94.00
$94.00 - $94.00
$94.00

Aloha Lures Turquoise Back Malolo Medium Gully Boy 10" 8.5oz Skirted Turquoise-Yellow

**Lure comes skirted as photographed.  The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. T...

View full details
$94.00 - $94.00
$94.00
$94.00 - $94.00
$94.00
$94.00 - $94.00
$94.00
$94.00 - $94.00
$94.00

Aloha Lures Purple Resin Malolo Medium Gully Boy 10" 8.5oz Skirted Black-Silver-Pink

**Lure comes skirted as photographed.  The Aloha Lures Medium Gully Boy is a 9"+/10" skirt saddle sized scoop faced bait with mostly front taper. T...

View full details
$94.00 - $94.00
$94.00
$94.00 - $94.00
$94.00
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Ice Blue Dichro Ice Blue Rainbow Mistake Medium Beauty 9" 5.5oz Skirted

**Lure comes skirted as photographed.  The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Ice Blue-Purple Dichro Black Rainbow Mistake Medium Beauty 9" 5.5oz Skirted

**Lure comes skirted as photographed.  The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
$99.00 - $99.00
$99.00
$99.00 - $99.00
$99.00

Aloha Lures Clear Mirrored Large Beauty 12" 10.5oz Skirted Purple-Black-Silver

**Lure comes skirted as photographed.  The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse...

View full details
$99.00 - $99.00
$99.00
$99.00 - $99.00
$99.00
$99.00 - $99.00
$99.00
$99.00 - $99.00
$99.00

Aloha Lures Green Mirrored Large Beauty 12" 10.5oz Skirted Aurora-Green-Silver

**Lure comes skirted as photographed.  The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse...

View full details
$99.00 - $99.00
$99.00
$99.00 - $99.00
$99.00
Sold out
$135.00 - $135.00
$135.00
$135.00 - $135.00
$135.00

Aloha Lures Purple Back Propelu 9" 8.6oz Flashabou Purple-Black

**Lure comes skirted as photographed. The Aloha Lures Propelu is a 9" skirt saddle sized Opelu imitation bait unlike any of his fish head baits - I...

View full details
$135.00 - $135.00
$135.00
$135.00 - $135.00
$135.00
Sold out
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Black-Purple Back Magic Malolo 9" 4.5oz Skirted Purple-Silver-Black

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

View full details
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
Sold out
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Mirrored Silver Rainbow Deep Six 9" 5.2oz Skirted Black-Silver-Pink

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

View full details
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
Sold out
$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00

Aloha Lures Purple Mirrored Silver Rainbow Large Beauty 12" 10.5oz Skirted

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #M18R over #RP08** The Large Beauty is the 12" version of one of Eric's mos...

View full details
$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00