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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.
$82.00 - $82.00
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$82.00 - $82.00
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Aloha Lures Blue-Yellow Dichro Green Rainbow Cooler Bait 9" 5oz Skirted

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

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Aloha Lures Purple Dichro Blue Rainbow Cooler Bait 9" 5oz Skirted Black-Purple

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

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$82.00 - $82.00
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Aloha Lures Gold Dichro Red Rainbow Cooler Bait 9" 5oz Skirted Red Aurora

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

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$82.00 - $82.00
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$190.00 - $190.00
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Aloha Lures Ice Rainbow Dichro Large Deep Six 12" 12oz Strobez Feathersword

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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$190.00 - $190.00
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$170.00 - $170.00
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Aloha Lures Ice Rainbow Dichro Large Deep Six 12" 12oz Strobez Flashabou

**Lure comes skirted as photographed.  The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse...

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$170.00 - $170.00
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Aloha Lures Ice Rainbow Dichro Large Deep Six 12" 9.2oz

The Aloha Lures Large Deep Six is a brand new 12" skirt saddle sized version of the Deep Six. It's a reverse tapered bullet shape and the largest b...

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$130.00 - $130.00
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$220.00 - $220.00
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Aloha Lures Teal-Blue Dichro Red Eyes Smash Bait 14" 12oz Vinyl Black

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$220.00 - $220.00
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Aloha Lures Green-Blue Dichro Red Eyes Smash Bait 14" 12oz ALV Vinyl Green Mahi

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$240.00 - $240.00
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Aloha Lures Teal-Blue Dichro Red Eyes Smash Bait 14" 15.5oz Skirted

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$217.00 - $217.00
$217.00
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Aloha Lures Rainbow Dichro Red Eyes Smash Bait 14" 15.5oz Skirted

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$217.00 - $217.00
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Aloha Lures Teal-Blue Dichro Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$185.00 - $185.00
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Aloha Lures Mirrored Ice Blue Rainbow Back Infant Smash Bait 10" 8oz Skirted

**Lure comes skirted as photographed.  This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has...

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Aloha Lures Mirrored Black Rainbow Back Infant Smash Bait 10" 8oz Skirted

**Lure comes skirted as photographed.  This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has...

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$105.00 - $105.00
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Aloha Lures Mirrored Salt & Pepper Back Infant Smash Bait 10" 8oz Skirted

**Lure comes skirted as photographed.  This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has...

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Aloha Lures Mirrored Red Eyes Baby Smash Bait 12" 10oz Skirted Blue Stripes

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

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Aloha Lures Mirrored Red Eyes Baby Smash Bait 12" 10oz Skirted Ice Blue-Pink

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

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Aloha Lures Mirrored Red Eyes Baby Smash Bait 12" 10oz Skirted Purple-Silver

**Lure comes skirted as photographed.  This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to of...

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$125.00 - $125.00
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$98.00 - $98.00
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Aloha Lures Mirrored Rainbow-Iridescent Back Red Eyes Baby Smash Bait 12" 6.2oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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$98.00 - $98.00
$98.00
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$195.00 - $195.00
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Aloha Lures Blue Mirrored Taxi Eyes Smash Bait 14" 12oz ALV Vinyl Blue Mackerel

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$195.00 - $195.00
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Aloha Lures Magic Johnson Pink Dichro Smash Bait 14" 15.5oz Skirted Black-Rainbow-Pink

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$217.00 - $217.00
$217.00
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Aloha Lures Black-Blue Back "Scared $#!Tless" Baby Smash Bait 12" 12oz Skirted

**Lure comes skirted as photographed. This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to off...

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$137.00 - $137.00
$137.00
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$137.00
$105.00 - $105.00
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Aloha Lures Ice Rainbow Dichro Deep Six 9" 6oz Flashabou Purple-White

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$105.00 - $105.00
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Aloha Lures Green-Blue Dichro Deep Six 9" 6oz Flashabou Ice Blue-Chartreuse

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$105.00 - $105.00
$105.00
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Aloha Lures Ice Blue-Yellow Dichro Blue Rainbow Deep Six 9" 6oz Flashabou Blue-Pink

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$105.00 - $105.00
$105.00
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$105.00
$70.00 - $70.00
$70.00
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Aloha Lures Ice Rainbow Dichro Rainbow Wrap Deep Six 9" 3.5oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$70.00 - $70.00
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Sold out
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$70.00

Aloha Lures Ice Rainbow Dichro Rainbow-Silver Wrap Deep Six 9" 3.5oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$70.00 - $70.00
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$70.00
Sold out
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Aloha Lures Ice Rainbow Dichro Ice Blue Wrap Deep Six 9" 3.5oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$70.00 - $70.00
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$64.00 - $64.00
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Aloha Lures Ice Rainbow Ripple Dichro Cooler Bait 9" 3oz

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

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$64.00 - $64.00
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$153.00 - $153.00
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Aloha Lures Purple Mirrored Silver Rainbow Tahitian Machine 14" 11.3oz ALV Skipjack

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$153.00 - $153.00
$153.00
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Aloha Lures Pink Mirrored Silver Rainbow Tahitian Machine 14" 11.3oz ALV Pink Mahi

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$153.00 - $153.00
$153.00
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$153.00
$125.00 - $125.00
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Aloha Lures Clear Mirrored Silver Rainbow Tahitian Machine 14" 13.5oz Skirted Milky

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$125.00 - $125.00
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Aloha Lures Shimmery Ice Blue Mirrored Rainbow Tahitian Machine 14" 13.5oz Skirted

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$125.00 - $125.00
$125.00
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$125.00
$98.00 - $98.00
$98.00
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Aloha Lures Shimmery Ice Blue Mirrored Blue Rainbow Tahitian Machine 14" 9.5oz

The Aloha Lures Tahitian Machine is a step down from the standard "Machine" bait that is beloved by fishermen all over. It is a 14" skirt saddle si...

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$98.00 - $98.00
$98.00
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$98.00
$35.00 - $35.00
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$35.00

Aloha Lures "Aloha Ahi" Dri-Duck Curved Visor Trucker Black-Grey Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Ahi. COLOR: Black-Grey Camo VISOR: Precurved Material: 100% Polyester ...

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Aloha Lures "Aloha Ahi" Dri-Duck Curved Visor Trucker Light Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Ahi. COLOR: Light Camo VISOR: Precurved Material: 100% Polyester FIT ...

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$35.00 - $35.00
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Aloha Lures "Aloha Ahi" Dri-Duck Curved Visor Trucker Dark Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Ahi. COLOR: Dark Camo VISOR: Precurved Material: 100% Polyester FIT &...

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$35.00 - $35.00
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$35.00

Aloha Lures “I'd Rather Be Backing Down” Performance Dri-Fit LS Shirt Silver

New Aloha Lures “I'd Rather Be Backing Down” Long-Sleeve T-Shirt Sport-Tek Dri-Fit 100% Polyester Color: Silver

$35.00 - $37.00
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$35.00

Aloha Lures “I'd Rather Be Backing Down” Performance Dri-Fit LS Shirt Blue

New Aloha Lures “I'd Rather Be Backing Down” Long-Sleeve T-Shirt Sport-Tek Dri-Fit 100% Polyester Color: Blue

$35.00 - $37.00
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$35.00

Aloha Lures "Aloha Marlin" Dri-Duck Curved Visor Trucker Black Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Marlin. COLOR: Black Camo VISOR: Precurved Material: 100% Polyester F...

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Aloha Lures "Aloha Marlin" Dri-Duck Curved Visor Trucker Light Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Marlin. COLOR: Light Camo VISOR: Precurved Material: 100% Polyester F...

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Aloha Lures "Aloha Marlin" Dri-Duck Curved Visor Trucker Dark Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Marlin. COLOR: Dark Camo VISOR: Precurved Material: 100% Polyester FI...

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Aloha Lures "Aloha Hawaii" Dri-Duck Curved Visor Trucker Dark Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Hawaii. COLOR: Dark Camo VISOR: Precurved Material: 100% Polyester FI...

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Aloha Lures "Aloha Hawaii" Dri-Duck Curved Visor Trucker Black-Grey Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Hawaii. COLOR: Black Camo VISOR: Precurved Material: 100% Polyester F...

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Aloha Lures "Aloha Hawaii" Dri-Duck Curved Visor Trucker Light Camo

Dri-Duck "3458 Territory" Trucker Snap Back. Design: "Aloha" Hawaii. COLOR: Light Camo VISOR: Precurved Material: 100% Polyester F...

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$35.00 - $35.00
$35.00
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$30.00

Aloha Lures “Super Ninja” LS Shirt Yellow **Large Fit**

**Order 1 Size Down - Fits Large** New Aloha Lures “Super Ninja” Long-Sleeve T-Shirt Gildan  100% Cotton Color: Yellow

$30.00 - $34.00
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Aloha Lures “Super Ninja” LS Shirt White **Large Fit**

**Order 1 Size Down - Runs Large** New Aloha Lures “Super Ninja” Long-Sleeve T-Shirt Gildan  100% Cotton Color: White

$30.00 - $34.00
$30.00 - $34.00
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$30.00
$110.00 - $110.00
$110.00
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$110.00

Aloha Lures Ice Blue Dichro Blue Rainbow Baby Smash Bait 12" 6.4oz

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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$110.00 - $110.00
$110.00
$110.00 - $110.00
$110.00
Sold out
$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00

Aloha Lures Purple-Blue Dichro Black Rainbow Red Eyes Smash Bait 14" 10.2oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$185.00 - $185.00
$185.00
$185.00 - $185.00
$185.00
Sold out