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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Mirrored Silver Rainbow Deep Six 9" 5.2oz Skirted Black-Silver-Pink

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
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$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00

Aloha Lures Purple Mirrored Purple Rainbow Back Red Eyes Infant Smash Bait 10" 5oz

This is the popular 10" version of the Smash Bait known as the Infant Smash Bait.  The Infant Smash Bait has been a very difficult lure to find alt...

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$83.00 - $83.00
$83.00
$83.00 - $83.00
$83.00
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$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00

Aloha Lures Purple Mirrored Silver Rainbow Large Beauty 12" 10.5oz Skirted

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #M18R over #RP08** The Large Beauty is the 12" version of one of Eric's mos...

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$98.00 - $98.00
$98.00
$98.00 - $98.00
$98.00
$79.00 - $79.00
$79.00
$79.00 - $79.00
$79.00

Aloha Lures Purple Mirrored Silver Rainbow Deep Six 9" 5.2oz Skirted Skipjack

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #SJ10 over #127** The Aloha Lures Deep Six is a 9" skirt saddle sized rever...

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$79.00 - $79.00
$79.00
$79.00 - $79.00
$79.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Purple Mirrored Silver Rainbow Deep Six 9" 5.2oz Skirted Black-Purple

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #M18 over #RP08** The Aloha Lures Deep Six is a 9" skirt saddle sized rever...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00

Aloha Lures Clear Mirrored Silver Rainbow Red Eyes Deep Six 9" 5.2oz Skirted Purple-Black

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #63 over #25** The Aloha Lures Deep Six is a 9" skirt saddle sized reverse ...

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$78.00 - $78.00
$78.00
$78.00 - $78.00
$78.00
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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Ice Dichro Silver Rainbow "Mistake" Medium Beauty 9" 3oz

The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
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$55.00 - $55.00
$55.00
$55.00 - $55.00
$55.00

Aloha Lures Purple Chrome Malolo Gully Boy 7" 3oz

The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop faced bait with mostly front taper. This special edition comes with a hand-painted Malol...

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$55.00 - $55.00
$55.00
$55.00 - $55.00
$55.00
$74.00 - $74.00
$74.00
$74.00 - $74.00
$74.00

Aloha Lures Clear Chrome Malolo Gully Boy 7" 4oz Skirted Purple-Silver

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #RP08 over #25** The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop...

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$74.00 - $74.00
$74.00
$74.00 - $74.00
$74.00
$74.00 - $74.00
$74.00
$74.00 - $74.00
$74.00

Aloha Lures Purple Chrome Malolo Gully Boy 7" 4oz Skirted

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #63 over #34** The Aloha Lures Gully Boy is a 7" skirt saddle sized scoop f...

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$74.00 - $74.00
$74.00
$74.00 - $74.00
$74.00
$62.00 - $62.00
$62.00
$62.00 - $62.00
$62.00

Aloha Lures Purple Small Magic Malolo 7" 3.3oz Skirted Purple-Pink-Blue

**Lure comes skirted as photographed. Skirt colors in photo: BOM Color #RP14 over #M20** The Aloha Lures Small Magic Malolo (also known as the Magi...

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$62.00 - $62.00
$62.00
$62.00 - $62.00
$62.00
$69.00 - $69.00
$69.00
$69.00 - $69.00
$69.00

Aloha Lures Purple Mirrored Kona Mongo 9" 6.3oz Skirted

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #200 over #34** The 9" Kona Mongo is the smallest version of the popular cu...

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$69.00 - $69.00
$69.00
$69.00 - $69.00
$69.00
$72.00 - $72.00
$72.00
$72.00 - $72.00
$72.00

Aloha Lures Lavender-Blue Back Malolo Gully Boy 7" 4oz Skirted Purple-Silver-Blue

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #SP19 over #345** The Aloha Lures Gully Boy is a 7" skirt saddle sized scoo...

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$72.00 - $72.00
$72.00
$72.00 - $72.00
$72.00
$51.00 - $51.00
$51.00
$51.00 - $51.00
$51.00

Aloha Lures Mirrored Silver Rainbow EZ Nut 7" 3oz Skirted Black-Purple

**Lure comes skirted as photographed.  Skirt colors in photo: BOM Color #M18 over #RP08** The Aloha Lures EZ Nut is a 7" skirt saddle sized slanted...

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$51.00 - $51.00
$51.00
$51.00 - $51.00
$51.00