All Lures

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

**This is the jetted version of the Jumbo Teardrop AP** The Marlin Magic Jumbo Teardrop Ahi Pussy (AP) Bullet has 9" sized skirt saddles and a reve...

**This is the jetted version of the Jumbo Teardrop AP** The Marlin Magic Jumbo Teardrop Ahi Pussy (AP) Bullet has 9" sized skirt saddles and a reve...

The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face wit...

The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face wit...

The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face wit...

The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face wit...

The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the nos...

The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the nos...

The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the nos...

The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. This plunger shaped head has 10" sized ...

The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. This plunger shaped head has 10" sized ...

The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. This plunger shaped head has 10" sized ...

The Marlin Magic Lures Da Hammer is a tube with 14" sized skirt saddles and is brand new to 2024. Runs great from any sea condition with an appropr...

The Marlin Magic Lures Da Hammer is a tube with 14" sized skirt saddles and is brand new to 2024. Runs great from any sea condition with an appropr...

The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" sized skirt saddles with a fairly steady t...

The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" sized skirt saddles with a fairly steady t...

The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. This plunger shaped head has 10" sized ...

The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. This plunger shaped head has 10" sized ...

The Aloha Lures Uncle Moe is a teardrop shaped bullet with 9" sized skirt saddles. They are very heavy for their size at around 3.5oz and are keel ...

The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just being an excellent meat fish producer...

The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just being an excellent meat fish producer...

The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just being an excellent meat fish producer...

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

The 7" Flyer is a short nosed bullet shape with extremely heavy forward taper and 9" skirt saddle sizes (similar to a blunt nose bullet) - A very r...

The 7" Flyer is a short nosed bullet shape with extremely heavy forward taper and 9" skirt saddle sizes (similar to a blunt nose bullet) - A very r...

The 9" Flyer is a short nosed bullet shape with extremely heavy forward taper and 9" skirt saddle sizes (similar to a blunt nose bullet) - A very r...

The Tanigawa Lures 14" Plunger is a large plunger style head that is built to smash large Marlin. Has a fairly traditional but excellent plunger st...

**There is a small chip on the nose of the lure. See photos for details. The Tanigawa Lures 14" Tube is a large tube style head that is built to sm...

The Tanigawa Lures 14" Tube is a large tube style head that is built to smash large Marlin. Has a fairly traditional tube shape with a predominatel...

The Koya Lures Small Poi Dog is the perfect sized plunger for any waters. Many Granders have been caught on the Poi Dog as well as countless tourna...

The Koya Lures Small Poi Dog is the perfect sized plunger for any waters. Many Granders have been caught on the Poi Dog as well as countless tourna...

The Koya Lures Small Poi Dog is the perfect sized plunger for any waters. Many Granders have been caught on the Poi Dog as well as countless tourna...

The Koya Lures Small Poi Dog is the perfect sized plunger for any waters. Many Granders have been caught on the Poi Dog as well as countless tourna...

The Koya Lures Small Poi Dog is the perfect sized plunger for any waters. Many Granders have been caught on the Poi Dog as well as countless tourna...

The Koya Lures Small Poi Dog is the perfect sized plunger for any waters. Many Granders have been caught on the Poi Dog as well as countless tourna...

The Horner Man by A La Vive Lures, made by Captain Gerard "Frothy" de Silva, is a large, slightly blunt nose style bullet with 12" sized skirt sadd...

The Koya Lures 12" Hard Head is a large flat nose pusher with a tube shaped head but has a slight taper towards the nose. Dives deep and stays down...

The Koya Lures 12" Hard Head is a large flat nose pusher with a tube shaped head but has a slight taper towards the nose. Dives deep and stays down...

The Koya Lures 12" Hard Head is a large flat nose pusher with a tube shaped head but has a slight taper towards the nose. Dives deep and stays down...

The Koya Lures 12" Hard Head is a large flat nose pusher with a tube shaped head but has a slight taper towards the nose. Dives deep and stays down...

The Koya Lures 12" Hard Head is a large flat nose pusher with a tube shaped head but has a slight taper towards the nose. Dives deep and stays down...

The Koya Lures 12" Hard Head is a large flat nose pusher with a tube shaped head but has a slight taper towards the nose. Dives deep and stays down...

The Koya Lures 14" Hard Head is a massive flat nose pusher with a tube shaped head but has a slight taper towards the nose. Dives deep and stays do...

The Koya Lures 14" Hard Head is a massive flat nose pusher with a tube shaped head but has a slight taper towards the nose. Dives deep and stays do...