All Lures

The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" sized skirt saddles with a fairly steady t...

The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" sized skirt saddles with a fairly steady t...

The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" sized skirt saddles with a fairly steady t...

The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" sized skirt saddles with a fairly steady t...

The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the Large 14" size. Has 14" sized skirt saddles with a fairly steady tape...

The Coggin Lures Maui Plunger is a killer 14" sized double tapered plunger with the "hump" close to the nose followed by a deep taper towards the s...

The Coggin Lures Maui Plunger is a killer 14" sized double tapered plunger with the "hump" close to the nose followed by a deep taper towards the s...

The Coggin Lures Maui Plunger is a killer 14" sized double tapered plunger with the "hump" close to the nose followed by a deep taper towards the s...

The Coggin Lures Maui Plunger is a killer 14" sized double tapered plunger with the "hump" close to the nose followed by a deep taper towards the s...

The Coggin Lures Maui Plunger is a killer 14" sized double tapered plunger with the "hump" close to the nose followed by a deep taper towards the s...

The Tsutomu Lures Ali'i is a 7" skirt saddle sized, keel-weighted lure. It features a fish head insert inside a mostly forward tapered head with an...

The Tsutomu Lures Ali'i is a 7" skirt saddle sized, keel-weighted lure. It features a fish head insert inside a mostly forward tapered head with an...

The Tsutomu Lures Ali'i is a 7" skirt saddle sized, keel-weighted lure. It features a fish head insert inside a mostly forward tapered head with an...

The Tsutomu Lures Ali'i is a 7" skirt saddle sized, keel-weighted lure. It features a fish head insert inside a mostly forward tapered head with an...

**This is the jetted version of the Jumbo Teardrop AP** The Marlin Magic Jumbo Teardrop Ahi Pussy (AP) Bullet has 9" sized skirt saddles and a reve...

The Tsutomu Lures Ali'i is a 7" skirt saddle sized, keel-weighted lure. It features a fish head insert inside a mostly forward tapered head with an...

The Coggin Lures Copa Teardrop Invert has 12" skirt saddles with a double tapered head with the "hump" closer to the skirt saddles. Nose is straigh...

The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. This plunger shaped head has 10" sized ...

From Hawaiian Malolo Bird Teasers on their design: "Our hand-crafted Hawaiian Malolo’s are teasers you can count on. Made and rigged with: Robust ...

**This is the 16" version of the Smash Bait known as the SuperSmash - Same shape as the original Smash Bait but in a larger 16" version (BOM Skirt ...

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

The Splunger is a brand new bait to 2024 from Aloha Lures. It is a 12" sized lure with a very unique head design. It almost has a "doorknob" style ...

The Moyes Lures Small Plunger is particularly effective on Billfish but will catch a variety of pelagic species. It is the 9" skirt saddle sized ve...

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

The Koya Lures 9" Plus Bullet is an absolute killer bullet on Ahi/Tuna and Marlin in particular. Contains 4-Hole jets that will throw out a load of...

From Hawaiian Malolo Bird Teasers on their design: "Our hand-crafted Hawaiian Malolo’s are teasers you can count on. Made and rigged with: Robust ...

The Moyes Lures Medium Plunger is a straight Marlin killer. Smaller version of his Large Plunger with 12" sized skirt saddles but just as productiv...

The Moyes Lures Medium Plunger is a straight Marlin killer. Smaller version of his Large Plunger with 12" sized skirt saddles but just as productiv...

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

The Koya Lures Karma 7" Bullet is one of the best 7" standard bullets on the market. Has a single tapered head that is slow and steady towards the ...

The Koya Lures Karma 7" Bullet is one of the best 7" standard bullets on the market. Has a single tapered head that is slow and steady towards the ...

The Koya Lures Karma 7" Bullet is one of the best 7" standard bullets on the market. Has a single tapered head that is slow and steady towards the ...

The Koya Lures Karma 7" Bullet is one of the best 7" standard bullets on the market. Has a single tapered head that is slow and steady towards the ...

The Koya Lures Karma 4.5" Bullet is Eric's smallest bullet he makes with a 4.5" skirt saddle size. This version is known as the "Regular Bullet" wh...

The Koya Lures Karma 4.5" Bullet is Eric's smallest bullet he makes with a 4.5" skirt saddle size. This version is known as the "Regular Bullet" wh...

The Koya Lures Karma 4.5" Bullet is Eric's smallest bullet he makes with a 4.5" skirt saddle size. This version is known as the "Regular Bullet" wh...

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

The Marlin Magic Infant Blue is a 4-hole jetted bullet with 7" sized skirt saddles and is single tapered with the taper starting at about the middl...

The Marlin Magic Baby Blue is a 4-hole bullet with 9" sized skirt saddles and is single tapered with the taper starting at about the middle of the ...

From Hawaiian Malolo Bird Teasers on their design: "Our hand-crafted Hawaiian Malolo’s are teasers you can count on. Made and rigged with: Robust ...

The Koya Lures Karma 4.5" Bullet is Eric's smallest bullet he makes with a 4.5" skirt saddle size. This version is known as the "Regular Bullet" wh...

The Koya Lures Karma 4.5" Bullet is Eric's smallest bullet he makes with a 4.5" skirt saddle size. This version is known as the "Regular Bullet" wh...

The Koya Lures Karma 4.5" Bullet is Eric's smallest bullet he makes with a 4.5" skirt saddle size. This version is known as the "Regular Bullet" wh...

The Koya Lures Karma 4.5" Bullet is Eric's smallest bullet he makes with a 4.5" skirt saddle size. This version is known as the "Regular Bullet" wh...