Coming in at #5 on our 2023 Top Sellers list is the Aloha Lures Baby Smash Bait (last year #8).
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We released 2 versions of the Baby Smash Bait in 2023 - the fish head Scared S#!+less & mirrored versions. Both sold about equally well.
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Let's get into a bit on the character behind these beautiful baits, Captain Erik Rusnak. First off, if you don't know a lot about him or his brand, Erik and the Aloha Lures brand have become a household name in the handmade trolling lure market.
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He built his first lure mold at the age of 12. If you've seen an older lure head that looks similar to some of his "Aloha Lures" heads under the signature "Merlin Bluewater Lures" or signed "Merlin", that was his old signature before establishing Aloha Lures. In fact, on many of his larger lure heads now, he will carve his "Merlin" signature on one of the skirt saddles - Most of our Baby Smash Baits had his signature carving.
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He's also another great "fisherman" on top of his skills as a lure maker with an extensive history fishing all over the world, which has definitely helped with his worldwide recognition.
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We expected this bait to move up the Top Sellers list this year, so we were not surprised by that in the least. We still think there's room for more movement up, but that has a lot to do with the fact that most of the year we stayed sold out. You can actually find a few still available online at the moment, so make sure to check those out.
You can find current inventory available to purchase by clicking on the following link: https://gzlures.com/collections/aloha-lures-baby-smash-bait