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The Koya Lures 14" Hard Head is a massive flat nose pusher with a tube shaped head but has a slight taper towards the nose. Dives deep and stays do...

The Koya Lures 9" Plus Bullet is an absolute killer bullet on Ahi/Tuna and Marlin in particular. This is the non-jetted version. Much larger than y...

The Koya Lures 9" Plus Bullet is an absolute killer bullet on Ahi/Tuna and Marlin in particular. This is the non-jetted version. Much larger than y...

The Koya Lures 9" Plus Bullet is an absolute killer bullet on Ahi/Tuna and Marlin in particular. This is the non-jetted version. Much larger than y...

**This is the Non-Jetted Version** The Koya Lures 12" "AK Bullet" is an absolute tank. Weighing in at around 14oz for the heads alone, these bullet...

**This is the Non-Jetted Version** The Koya Lures 12" "AK Bullet" is an absolute tank. Weighing in at around 14oz for the heads alone, these bullet...

The Koya Lures 9" Plus Bullet is an absolute killer bullet on Ahi/Tuna and Marlin in particular. Contains 4-Hole jets that will throw out a load of...

The Koya Lures 9" Plus Bullet is an absolute killer bullet on Ahi/Tuna and Marlin in particular. Contains 4-Hole jets that will throw out a load of...

Steven Kegley, the grandson of the late Joe Yee, is picking up where his grandfather left off and will continue making lures under a new label, Joe...

Steven Kegley, the grandson of the late Joe Yee, is picking up where his grandfather left off and will continue making lures under a new label, Joe...

Steven Kegley, the grandson of the late Joe Yee, is picking up where his grandfather left off and will continue making lures under a new label, Joe...

Steven Kegley, the grandson of the late Joe Yee, is picking up where his grandfather left off and will continue making lures under a new label, Joe...

Steven Kegley, the grandson of the late Joe Yee, is picking up where his grandfather left off and will continue making lures under a new label, Joe...

The Kraken Fish Co. Kraken is a plunger shaped head with 16" sized skirt saddles. It has a forward and reverse taper and is a shorter, stubbier hea...

**Lure comes skirted as photographed. The Kraken Fish Co. Menace is a plunger shaped lure with 12" sized skirt saddles. It has a balanced reverse a...

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

**This is the 4-hole jetted version of the 9" AK** The 9" AK Bullet is brand new from Koya Lures as of July 2025. It is a smaller version of the po...

**This is the 4-hole jetted version of the 9" AK** The 9" AK Bullet is brand new from Koya Lures as of July 2025. It is a smaller version of the po...

The 12" Clean Sweep is a brand new bullet shape from Koya, first released in July of 2025. It is an oversized version of the 9"+/10" version of the...

The Marlin Magic Super Dog is a massive plunger shaped head with mostly front forward taper with a long nose and slight reverse taper. This is the ...

The Marlin Magic Super Dog is a massive plunger shaped head with mostly front forward taper with a long nose and slight reverse taper. This is the ...

The Marlin Magic Super Dog is a massive plunger shaped head with mostly front forward taper with a long nose and slight reverse taper. This is the ...

The Marlin Magic Super Dog is a massive plunger shaped head with mostly front forward taper with a long nose and slight reverse taper. This is the ...

The Marlin Magic Super Dog is a massive plunger shaped head with mostly front forward taper with a long nose and slight reverse taper. This is the ...

**Lure comes skirted as photographed. The Marlin Magic Tiny Blue is the smallest of the jetted Blue series of lures - It's a 4-hole jetted bullet w...

The Ahi Pussy Bullet is a 7" skirt saddle sized Bullet with a flat back and heavy tapered bullet nose. This lure will catch a lot of tuna especiall...

The Ahi Pussy Bullet is a 7" skirt saddle sized Bullet with a flat back and heavy tapered bullet nose. This lure will catch a lot of tuna especiall...

The Marlin Magic Ahi Pussy (AP) Jet Bullet has 7" sized skirt saddles and is single tapered towards the bullet nose with the taper starting just be...

The Marlin Magic Ahi Pussy (AP) Jet Bullet has 7" sized skirt saddles and is single tapered towards the bullet nose with the taper starting just be...

The Marlin Magic Ahi Pussy (AP) Jet Bullet has 7" sized skirt saddles and is single tapered towards the bullet nose with the taper starting just be...

The Magnum AP is a heavy weighted version of the 7" AP Bullet. The Ahi Pussy Bullet (or AP) is a 7" skirt saddle sized Bullet with a flat back and ...

**This is the Non-Jetted version of the HSAP** The Hi-Speed Ahi Pussy (or "H.S.A.P." for short) is a 7" skirt saddle sized flat nosed head with a f...

**This is the 4-Hole Jetted version of the HSAP** The Hi-Speed Ahi Pussy (or "H.S.A.P." for short) is a 7" skirt saddle sized flat nosed head with ...

**This is the 4-Hole Jetted version of the HSAP** The Hi-Speed Ahi Pussy (or "H.S.A.P." for short) is a 7" skirt saddle sized flat nosed head with ...

The Marlin Magic Hibby may be a brand new lure name first introduced in 2021, but there is a lot of history behind this lure. It is the original Ca...

The Marlin Magic Hibby may be a brand new lure name first introduced in 2021, but there is a lot of history behind this lure. It is the original Ca...

The Marlin Magic Hibby may be a brand new lure name first introduced in 2021, but there is a lot of history behind this lure. It is the original Ca...

The Marlin Magic Papa Joe is a larger scaled version of the Bog Eye/Captain's Choice with 16" sized skirt saddles. Massive plunger shaped lure for ...

The Marlin Magic Papa Joe is a larger scaled version of the Bog Eye/Captain's Choice with 16" sized skirt saddles. Massive plunger shaped lure for ...

The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" sized skirt saddles with a fairly steady t...

The Shibi by Ali'i Kai Lures is a realistic imitation of an shibi/yellowfin fish head. This is the 12" version of the Shibi with 12" sized skirt sa...

The Medium Hard Head by Ali'i Kai Lures is a traditional Hard Head shape with 12" sized skirt saddles with a flat nose and a slight forward taper t...

The Aku by Ali'i Kai Lures is a realistic imitation of an aku/skipjack fish head. It has 12" sized skirt saddles and is a bullet style shape with a...

The Tanigawa Lures Small 7" Slant is a 7" skirt saddle sized heavy weighted lead cut face lure with heavy forward taper at more of a cut than stead...

The Ahi Pussy Bullet is a 7" skirt saddle sized Bullet with a flat back and heavy tapered bullet nose. This lure will catch a lot of tuna especiall...

The Ahi Pussy Bullet is a 7" skirt saddle sized Bullet with a flat back and heavy tapered bullet nose. This lure will catch a lot of tuna especiall...

The Ahi Pussy Bullet is a 7" skirt saddle sized Bullet with a flat back and heavy tapered bullet nose. This lure will catch a lot of tuna especiall...