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Steven Kegley, the grandson of the late Joe Yee, is picking up where his grandfather left off and will continue making lures under a new label, Joe...

The Kraken Fish Co. Worldcup is a plunger shaped head with 14" sized skirt saddles. It has a sharp reverse taper and a gentle forward taper- slight...

The Kraken Fish Co. Kraken is a plunger shaped head with 16" sized skirt saddles. It has a forward and reverse taper and is a shorter, stubbier hea...

**Lure comes skirted as photographed. The Kraken Fish Co. Menace is a plunger shaped lure with 12" sized skirt saddles. It has a balanced reverse a...

The Kraken Fish Co. Mayhem is a plunger shaped lure with 12" sized skirt saddles. It has a balanced reverse and forward taper. From the Kraken Fish...

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to the popular Hard Head shapes with a forwar...

**This is the 4-hole jetted version of the 9" AK** The 9" AK Bullet is brand new from Koya Lures as of July 2025. It is a smaller version of the po...

**This is the 4-hole jetted version of the 9" AK** The 9" AK Bullet is brand new from Koya Lures as of July 2025. It is a smaller version of the po...

The 12" Clean Sweep is a brand new bullet shape from Koya, first released in July of 2025. It is an oversized version of the 9"+/10" version of the...

The Marlin Magic Infant Blue is a 4-hole jetted bullet with 8" sized skirt saddles and is single tapered with the taper starting at about the middl...

The Marlin Magic Baby Blue is a 4-hole bullet with 9" sized skirt saddles and is single tapered with the taper starting at about the middle of the ...

**Lure comes skirted as photographed. The Marlin Magic Tiny Blue is the smallest of the jetted Blue series of lures - It's a 4-hole jetted bullet w...

The Ahi Pussy Bullet is a 7" skirt saddle sized Bullet with a flat back and heavy tapered bullet nose. This lure will catch a lot of tuna especiall...

The Ahi Pussy Bullet is a 7" skirt saddle sized Bullet with a flat back and heavy tapered bullet nose. This lure will catch a lot of tuna especiall...

The Magnum AP is a heavy weighted version of the 7" AP Bullet. The Ahi Pussy Bullet (or AP) is a 7" skirt saddle sized Bullet with a flat back and ...

**This is the 4-Hole Jetted version of the HSAP** The Hi-Speed Ahi Pussy (or "H.S.A.P." for short) is a 7" skirt saddle sized flat nosed head with ...

The Shibi by Ali'i Kai Lures is a realistic imitation of an shibi/yellowfin fish head. This is the 12" version of the Shibi with 12" sized skirt sa...

The Shibi by Ali'i Kai Lures is a realistic imitation of an shibi/yellowfin fish head. This is the 9" version of the Shibi with 9" sized skirt sadd...

The Nifty 50 by Ali'i Kai Lures is a traditional Straight Runner shape with 14" sized skirt saddles with a very slight taper towards the nose. BOM ...

The Aku by Ali'i Kai Lures is a realistic imitation of an aku/skipjack fish head. It has 12" sized skirt saddles and is a bullet style shape with a...

The Tanigawa Lures Small 7" Slant is a 7" skirt saddle sized heavy weighted lead cut face lure with heavy forward taper at more of a cut than stead...

The Ahi Pussy Bullet is a 7" skirt saddle sized Bullet with a flat back and heavy tapered bullet nose. This lure will catch a lot of tuna especiall...

The Mold Craft Wide Range series of lures are perhaps the most famous trolling lures on the planet. They've caught piles of world record fish and G...

The Mold Craft Wide Range series of lures are perhaps the most famous trolling lures on the planet. They've caught piles of world record fish and G...

The Mold Craft Wide Range series of lures are perhaps the most famous trolling lures on the planet. They've caught piles of world record fish and G...

The Mold Craft Wide Range series of lures are perhaps the most famous trolling lures on the planet. They've caught piles of world record fish and G...

The Mold Craft Super Chugger series of lures are arguably the second most popular soft head lure Mold Craft makes, and for very good reason. For on...

From Hawaiian Malolo Bird Teasers on their design: "Our hand-crafted Hawaiian Malolo’s are teasers you can count on. Made and rigged with: Robust ...

From Hawaiian Malolo Bird Teasers on their design: "Our hand-crafted Hawaiian Malolo’s are teasers you can count on. Made and rigged with: Robust ...

From Hawaiian Malolo Bird Teasers on their design: "Our hand-crafted Hawaiian Malolo’s are teasers you can count on. Made and rigged with: Robust ...

From Hawaiian Malolo Bird Teasers on their design: "Our hand-crafted Hawaiian Malolo’s are teasers you can count on. Made and rigged with: Robust ...

From Hawaiian Malolo Bird Teasers on their design: "Our hand-crafted Hawaiian Malolo’s are teasers you can count on. Made and rigged with: Robust ...

From Hawaiian Malolo Bird Teasers on their design: "Our hand-crafted Hawaiian Malolo’s are teasers you can count on. Made and rigged with: Robust ...

The Mold Craft Wide Range series of lures are perhaps the most famous trolling lures on the planet. They've caught piles of world record fish and G...

The Mold Craft Wide Range series of lures are perhaps the most famous trolling lures on the planet. They've caught piles of world record fish and G...

From Hawaiian Malolo Bird Teasers on their design: "Our hand-crafted Hawaiian Malolo’s are teasers you can count on. Made and rigged with: Robust ...

The Mold Craft Wide Range series of lures are perhaps the most famous trolling lures on the planet. They've caught piles of world record fish and G...

**Lure comes skirted as photographed. The Bonze Sugar Daddy is brand new to 2024. Is more of a pear shaped bait with a very heavy reverse taper and...

From Hawaiian Malolo Bird Teasers on their design: "Our hand-crafted Hawaiian Malolo’s are teasers you can count on. Made and rigged with: Robust ...

**This lure comes skirted as shown. The Kraken Fish Co. 12" Automatic Bullet is a rounded, reverse tapered bullet with 12" sized skirt saddles. Fr...

**This lure comes skirted as shown. The Kraken Fish Co. 12" Automatic Bullet is a rounded, reverse tapered bullet with 12" sized skirt saddles. Fr...

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...