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This "new shape" from Koya Lures is not currently named. This is the first official release of this lure with the first prototype developed in 2026...

This "new shape" from Koya Lures is not currently named. This is the first official release of this lure with the first prototype developed in 2026...

The Koya Lures Medium Poi Dog is an excellent medium sized plunger. At least two Granders have been caught on the Poi Dog shape as well as countles...

This lure is part of a brand new collaboration series with Steven Kegley of "Joe Yee by Kegz Lures" and Jon Niiyama of "Niiyama Lures." These are n...

This lure is part of a brand new collaboration series with Steven Kegley of "Joe Yee by Kegz Lures" and Jon Niiyama of "Niiyama Lures." These are n...

This lure is part of a brand new collaboration series with Steven Kegley of "Joe Yee by Kegz Lures" and Jon Niiyama of "Niiyama Lures." These are n...

This lure is part of a brand new collaboration series with Steven Kegley of "Joe Yee by Kegz Lures" and Jon Niiyama of "Niiyama Lures." These are n...

The Tsutomu Lures Pau Hana is a 7" skirt saddle sized lure. This is the Blunt Nosed Bullet version of the Pau Hana series - It features a fish head...

The Koya Lures 9" Plus Bullet is an absolute killer bullet on Ahi/Tuna and Marlin in particular. This is the non-jetted version. Much larger than y...

The Koya Lures 9" Plus Bullet is an absolute killer bullet on Ahi/Tuna and Marlin in particular. This is the non-jetted version. Much larger than y...

The Koya Lures 9" Plus Bullet is an absolute killer bullet on Ahi/Tuna and Marlin in particular. This is the non-jetted version. Much larger than y...

The Koya Lures 9" Plus Bullet is an absolute killer bullet on Ahi/Tuna and Marlin in particular. This is the non-jetted version. Much larger than y...

The Koya Lures 9" Plus Bullet is an absolute killer bullet on Ahi/Tuna and Marlin in particular. This is the non-jetted version. Much larger than y...

**This version has 1/4", oversized jets.  The Koya Lures "Clean Sweep" Jet is a smaller version of the 9" Plus Jet. This lure has a little bit wide...

The Koya Lures 9" Plus Bullet is an absolute killer bullet on Ahi/Tuna and Marlin in particular. Contains 4-Hole jets that will throw out a load of...

**This version has 1/4", oversized jets.  The Koya Lures "Clean Sweep" Jet is a smaller version of the 9" Plus Jet. This lure has a little bit wide...

**This version has 1/4", oversized jets.  The Koya Lures "Clean Sweep" Jet is a smaller version of the 9" Plus Jet. This lure has a little bit wide...

**This version has 1/4", oversized jets.  The Koya Lures "Clean Sweep" Jet is a smaller version of the 9" Plus Jet. This lure has a little bit wide...

The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" sized skirt saddles with a fairly steady t...

The XL Beauty is the 14" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the nose....

**This version has 1/4", oversized jets.  The Koya Lures "Clean Sweep" Jet is a smaller version of the 9" Plus Jet. This lure has a little bit wide...

The Aku by Ali'i Kai Lures is a realistic imitation of an aku/skipjack fish head. It has 12" sized skirt saddles and is a bullet style shape with a...

The Smokey Joe is a staple in many top Captains' spreads including Marlin Parker himself. It is a 12" skirt saddle sized short nosed plunger with h...

**This is the brand new Medium size of the Moyes Lures Sumo.** The Moyes Lures Medium Sumo is the 10"/12" version of the popular Sumo Teaser and is...

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

Steven Kegley, the grandson of the late Joe Yee, is picking up where his grandfather left off and will continue making lures under a new label, Joe...

The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of this blunt nosed bullet with a flat ba...

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait. Here is Erik "Merlin" Rusnak on h...

The Moyes Lures Large Tang is the 9" version of the Tang. It's a double tapered flat nosed head perfect for Mahi/Dorado, Ono/Wahoo, Ahi/Tuna, and B...

The Moyes Lures Pipe Bomb is an elite Marlin killer. Without a doubt one of his best Marlin lures. This is the medium 12" version. It's a tube styl...

The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reverse taper. The forward taper is very d...

The Aloha Lures Dink Bait is a 9" skirt saddle sized heavy tapered plunger style bait with a very slight reverse taper. The forward taper is very d...

The Angel is a Medium Tackle lure with 10" sized skirt saddles with a classic tube shaped head. BOM Skirt Size: 502 From "Bonze" Fleet on the Angel...

The Moyes Lures Large Argus is the perfect sized scoop face for catching large Marlin. This is a 14" sized head with front and rear taper and a fai...

The Moyes Lures Small Shotgun is an inverted/cupped 9" sized head that is shaped almost like a Hard Head but a cupped nose instead of a flat nose -...

The Marlin Magic Big Blue is a 4-hole jetted bullet with 12" sized skirt saddles and is single tapered with the taper starting at about the middle ...

The Tahitian Pirate is a large 14" sized reverse tapered plunger style bait with heavy front and reverse taper. Has a similar head taper to the Moy...

The Tahitian Pirate is a large 14" sized reverse tapered plunger style bait with heavy front and reverse taper. Has a similar head taper to the Moy...

The Tahitian Pirate is a large 14" sized reverse tapered plunger style bait with heavy front and reverse taper. Has a similar head taper to the Moy...

The Tahitian Pirate is a large 14" sized reverse tapered plunger style bait with heavy front and reverse taper. Has a similar head taper to the Moy...

The Yakuza by Ali'i Kai Lures is a traditional Plunger shape with 14" sized skirt saddles with a taper towards the nose and a very subtle reverse t...

The brand new "Kill Switch" is a new scoop face lure from Ali'i Kai Lures. Shawn essentially took his Yakuza shape that he was already producing an...

The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" sized skirt saddles with a fairly steady t...

The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" sized skirt saddles with a fairly steady t...

The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. This plunger shaped head has 10" sized ...

The Koya Lures Medium Poi Dog is an excellent medium sized plunger. At least two Granders have been caught on the Poi Dog shape as well as countles...

The Ali'i Kai 9" Six Shooter is a longer nosed 9" sized bullet with old school 6-Hole jets. There aren't many jetted bullets made anymore with six ...

The Moyes Lures Large Plunger is an absolute Marlin killer. This is the Super Plunger sized 14" version of the Plunger series and has Grander Marli...