Skip to content
WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.
WE SHIP WORLDWIDE! We recommend DHL & UPS shipping options for all of our international customers.

1/3/25 Release

Sold out
$40.00 - $40.00
$40.00
$40.00 - $40.00
$40.00

Aloha Lures Black Rainbow Small Beauty 7" 1.5oz

The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the nos...

View full details
$40.00 - $40.00
$40.00
$40.00 - $40.00
$40.00
Sold out
Sold out
$104.20 - $104.20
$104.20
$104.20 - $104.20
$104.20

Aloha Lures Black Rainbow Taxi Eyes Large Beauty 12" 10.5oz Skirted Black/Rainbow

**Lure comes skirted as photographed.  The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse...

View full details
$104.20 - $104.20
$104.20
$104.20 - $104.20
$104.20
Sold out
Sold out
$104.20 - $104.20
$104.20
$104.20 - $104.20
$104.20

Aloha Lures Black Rainbow Taxi Eyes Large Beauty 12" 10.5oz Skirted Black/Green

**Lure comes skirted as photographed.  The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse...

View full details
$104.20 - $104.20
$104.20
$104.20 - $104.20
$104.20
Sold out
Sold out
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Black Rainbow Taxi Eyes Large Beauty 12" 5.8oz

The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
Sold out
Sold out
$140.25 - $140.25
$140.25
$140.25 - $140.25
$140.25

Marlin Magic Purple Mirrored Black Back Taxi Eyes Ruckus 12" 9oz Fired Up Grape Juice

**Lure comes skirted as photographed. The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" size...

View full details
$140.25 - $140.25
$140.25
$140.25 - $140.25
$140.25
Sold out
Sold out
$125.25 - $125.25
$125.25
$125.25 - $125.25
$125.25

Marlin Magic Mirrored Black Back Ruckus 12" 9oz Vinyl Black/Green

**Lure comes skirted as photographed.** The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" si...

View full details
$125.25 - $125.25
$125.25
$125.25 - $125.25
$125.25
Sold out
Sold out
$137.40 - $137.40
$137.40
$137.40 - $137.40
$137.40

Marlin Magic Golden MOP Blue Back Red Eyes 4-Hole Baby Ruckus 10" 5.5oz ALV Tuna

**Lure comes skirted as photographed. The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. T...

View full details
$137.40 - $137.40
$137.40
$137.40 - $137.40
$137.40
Sold out
Sold out
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20

Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Blue-Pink/Pink

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

View full details
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20
Sold out
Sold out
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20

Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Blue-Silver/Pink

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

View full details
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20
Sold out
Sold out
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20

Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Black Dots-Blue Dots

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

View full details
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20
Sold out
Sold out
$57.10 - $57.10
$57.10
$57.10 - $57.10
$57.10

Marlin Magic Lures Paua Shell Green Back HSAP 7" 4oz Skirted Green Aurora

**Lure comes skirted as photographed. The Hi-Speed Ahi Pussy (or "H.S.A.P." for short) is a 7" skirt saddle sized flat nosed head with a flat back ...

View full details
$57.10 - $57.10
$57.10
$57.10 - $57.10
$57.10
Sold out
Sold out
$117.90 - $117.90
$117.90
$117.90 - $117.90
$117.90

Marlin Magic White Awabi Blue Back #1 Jumbo Jetted Teardrop AP Bullet 9" 5.2oz Strobez

**Lure comes skirted as photographed.  **This is the jetted version of the Jumbo Teardrop AP** The Marlin Magic Jumbo Teardrop Ahi Pussy (AP) Bulle...

View full details
$117.90 - $117.90
$117.90
$117.90 - $117.90
$117.90
Sold out
Sold out
$180.00 - $180.00
$180.00
$180.00 - $180.00
$180.00

Aloha Lures Blue Rainbow Rattle Xtreme Beauty 16" 13.9oz

The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face wit...

View full details
$180.00 - $180.00
$180.00
$180.00 - $180.00
$180.00
Sold out
Sold out
$57.20 - $57.20
$57.20
$57.20 - $57.20
$57.20

Aloha Lures Silver Chrome Black Back Taxi Eyes Small Beauty 7" 2.6oz Skirted

**Lure comes skirted as photographed.  The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse ...

View full details
$57.20 - $57.20
$57.20
$57.20 - $57.20
$57.20
Sold out
Sold out
$57.20 - $57.20
$57.20
$57.20 - $57.20
$57.20

Aloha Lures Black Rainbow Taxi Eyes Small Beauty 7" 2.6oz Skirted Black/Green

**Lure comes skirted as photographed.  The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse ...

View full details
$57.20 - $57.20
$57.20
$57.20 - $57.20
$57.20
Sold out
$57.20 - $57.20
$57.20
$57.20 - $57.20
$57.20

Aloha Lures Blue Chrome Taxi Eyes Small Beauty 7" 2.6oz Skirted Blue-Silver/Pink

**Lure comes skirted as photographed.  The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse ...

View full details
$57.20 - $57.20
$57.20
$57.20 - $57.20
$57.20
Sold out
$40.00 - $40.00
$40.00
$40.00 - $40.00
$40.00

Aloha Lures Silver Chrome Black Back Small Beauty 7" 1.5oz

The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the nos...

View full details
$40.00 - $40.00
$40.00
$40.00 - $40.00
$40.00
Sold out
Sold out
$89.25 - $89.25
$89.25
$89.25 - $89.25
$89.25

Marlin Magic Purple Mirrored Black Back Taxi Eyes Baby Ruckus 10" 6.5oz Skirted Skipjack

**Lure comes skirted as photographed. The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. T...

View full details
$89.25 - $89.25
$89.25
$89.25 - $89.25
$89.25
Sold out
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00

Aloha Lures Clear Mirrored Silver Rainbow Sundowner 14" 11.5oz Skirted Pink

**This lure comes skirted as photographed. The Aloha Lures Sundowner is a flat nosed 14" skirt saddle sized pusher style bait, similar in design to...

View full details
$155.00 - $155.00
$155.00
$155.00 - $155.00
$155.00
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Blue Rainbow Taxi Eyes Large Beauty 12" 5.8oz

The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Pink Mirrored Taxi Eyes Large Beauty 12" 5.8oz

The Large Beauty is the 12" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
$145.25 - $145.25
$145.25
$145.25 - $145.25
$145.25

Marlin Magic Purple Mirrored Black Back Ruckus 12" 9oz ALV Purple Skipjack

**Lure comes skirted as photographed. The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" size...

View full details
$145.25 - $145.25
$145.25
$145.25 - $145.25
$145.25
$125.25 - $125.25
$125.25
$125.25 - $125.25
$125.25

Marlin Magic Mirrored Black Back Ruckus 12" 9oz Vinyl Black/Pink

**Lure comes skirted as photographed.** The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" si...

View full details
$125.25 - $125.25
$125.25
$125.25 - $125.25
$125.25
$125.25 - $125.25
$125.25
$125.25 - $125.25
$125.25

Marlin Magic Mirrored Black Back Ruckus 12" 9oz Vinyl Black/Rainbow

**Lure comes skirted as photographed.** The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" si...

View full details
$125.25 - $125.25
$125.25
$125.25 - $125.25
$125.25
$90.25 - $90.25
$90.25
$90.25 - $90.25
$90.25

Marlin Magic Clear Mirrored Black Back Ruckus 12" 7.2oz

The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" sized skirt saddles with a fairly steady t...

View full details
$90.25 - $90.25
$90.25
$90.25 - $90.25
$90.25
$90.25 - $90.25
$90.25
$90.25 - $90.25
$90.25

Marlin Magic Purple Mirrored Black Back Taxi Eyes Ruckus 12" 7.2oz

The Marlin Magic Ruckus is perhaps their most famous Marlin lure. This is the standard 12" size. Has 12" sized skirt saddles with a fairly steady t...

View full details
$90.25 - $90.25
$90.25
$90.25 - $90.25
$90.25
$109.20 - $109.20
$109.20
$109.20 - $109.20
$109.20

Marlin Magic White MOP Blue Back 4-Hole Baby Ruckus 10" 6.5oz Skirted Blue-Silver

**Lure comes skirted as photographed. The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. T...

View full details
$109.20 - $109.20
$109.20
$109.20 - $109.20
$109.20
$109.20 - $109.20
$109.20
$109.20 - $109.20
$109.20

Marlin Magic Pink Awabi Shell Blue Back 4-Hole Baby Ruckus 10" 6.5oz Skirted Gay Bob

**Lure comes skirted as photographed. The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. T...

View full details
$109.20 - $109.20
$109.20
$109.20 - $109.20
$109.20
$87.40 - $87.40
$87.40
$87.40 - $87.40
$87.40

Marlin Magic Pink Awabi Shell Blue Back Taxi Eyes 4-Hole Baby Ruckus 10" 4oz

The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. This plunger shaped head has 10" sized ...

View full details
$87.40 - $87.40
$87.40
$87.40 - $87.40
$87.40
$87.40 - $87.40
$87.40
$87.40 - $87.40
$87.40

Marlin Magic White MOP Blue Back Red Eyes 4-Hole Baby Ruckus 10" 4oz

The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. This plunger shaped head has 10" sized ...

View full details
$87.40 - $87.40
$87.40
$87.40 - $87.40
$87.40
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20

Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Black/Purple

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

View full details
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20

Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Orange with Black Dots

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

View full details
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20

Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Black/Rainbow

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

View full details
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20

Aloha Lures Mirrored Large Crack Pipe 7" 3.5oz Skirted Gay Bob

**This lure comes skirted as photographed. Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well...

View full details
$61.20 - $61.20
$61.20
$61.20 - $61.20
$61.20
$44.00 - $44.00
$44.00
$44.00 - $44.00
$44.00

Aloha Lures Mirrored Silver Rainbow Flake Large Crack Pipe 7" 2.2oz

Aloha Lures are handmade by master craftsman Captain Erik "Merlin" Rusnak. They are one of the most well-known handmade lure brands around the worl...

View full details
$44.00 - $44.00
$44.00
$44.00 - $44.00
$44.00
$117.90 - $117.90
$117.90
$117.90 - $117.90
$117.90

Marlin Magic White Awabi Blue Back #2 Jumbo Jetted Teardrop AP Bullet 9" 5.2oz Strobez

**Lure comes skirted as photographed.  **This is the jetted version of the Jumbo Teardrop AP** The Marlin Magic Jumbo Teardrop Ahi Pussy (AP) Bulle...

View full details
$117.90 - $117.90
$117.90
$117.90 - $117.90
$117.90
$123.65 - $123.65
$123.65
$123.65 - $123.65
$123.65

Marlin Magic Lures Pink Awabi Jumbo Jetted Teardrop AP Bullet 9" 5.2oz Flashabou

**Lure comes skirted as photographed.  **This is the jetted version of the Jumbo Teardrop AP** The Marlin Magic Jumbo Teardrop Ahi Pussy (AP) Bulle...

View full details
$123.65 - $123.65
$123.65
$123.65 - $123.65
$123.65
$82.65 - $82.65
$82.65
$82.65 - $82.65
$82.65

Marlin Magic Lures White Awabi Blue Back Jumbo Jetted Teardrop AP Bullet 9" 4.4oz

**This is the jetted version of the Jumbo Teardrop AP** The Marlin Magic Jumbo Teardrop Ahi Pussy (AP) Bullet has 9" sized skirt saddles and a reve...

View full details
$82.65 - $82.65
$82.65
$82.65 - $82.65
$82.65
$82.65 - $82.65
$82.65
$82.65 - $82.65
$82.65

Marlin Magic Lures Pink Awabi Shell Red Eyes Jumbo Jetted Teardrop AP Bullet 9" 4.4oz

**This is the jetted version of the Jumbo Teardrop AP** The Marlin Magic Jumbo Teardrop Ahi Pussy (AP) Bullet has 9" sized skirt saddles and a reve...

View full details
$82.65 - $82.65
$82.65
$82.65 - $82.65
$82.65
$218.00 - $218.00
$218.00
$218.00 - $218.00
$218.00

Aloha Lures Ice Blue Chrome Xtreme Beauty 16" 21.2oz Skirted Blue Aurora/Pink

**This lure comes skirted as photographed. The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with...

View full details
$218.00 - $218.00
$218.00
$218.00 - $218.00
$218.00
$218.00 - $218.00
$218.00
$218.00 - $218.00
$218.00

Aloha Lures Black Rainbow Xtreme Beauty 16" 21.2oz Skirted Black/Purple-Blue

**This lure comes skirted as photographed. The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with...

View full details
$218.00 - $218.00
$218.00
$218.00 - $218.00
$218.00
$180.00 - $180.00
$180.00
$180.00 - $180.00
$180.00

Aloha Lures Blue-Purple Chrome Rattle Xtreme Beauty 16" 13.9oz

The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face wit...

View full details
$180.00 - $180.00
$180.00
$180.00 - $180.00
$180.00
$180.00 - $180.00
$180.00
$180.00 - $180.00
$180.00

Aloha Lures Black Rainbow Xtreme Beauty 16" 13.9oz

The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face wit...

View full details
$180.00 - $180.00
$180.00
$180.00 - $180.00
$180.00
$180.00 - $180.00
$180.00
$180.00 - $180.00
$180.00

Aloha Lures Ice Blue Chrome Xtreme Beauty 16" 13.9oz

The Xtreme Beauty is a brand new Teaser sized 16" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face wit...

View full details
$180.00 - $180.00
$180.00
$180.00 - $180.00
$180.00
$57.20 - $57.20
$57.20
$57.20 - $57.20
$57.20

Aloha Lures Purple Rainbow Taxi Eyes Small Beauty 7" 2.6oz Skirted Black/Purple

**Lure comes skirted as photographed.  The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse ...

View full details
$57.20 - $57.20
$57.20
$57.20 - $57.20
$57.20
$40.00 - $40.00
$40.00
$40.00 - $40.00
$40.00

Aloha Lures Blue Chrome Small Beauty 7" 1.5oz

The Small Beauty is the 7" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the nos...

View full details
$40.00 - $40.00
$40.00
$40.00 - $40.00
$40.00
$117.45 - $117.45
$117.45
$117.45 - $117.45
$117.45

Marlin Magic Lime Green MOP Green Back #2 Baby Ruckus 10" 5.5oz ALV Mahi

**Lure comes skirted as photographed. The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. T...

View full details
$117.45 - $117.45
$117.45
$117.45 - $117.45
$117.45
$89.25 - $89.25
$89.25
$89.25 - $89.25
$89.25

Marlin Magic Lime MOP Green Back Baby Ruckus 10" 6.5oz Skirted Green Aurora

**Lure comes skirted as photographed. The Marlin Magic Baby Ruckus is the smaller version of perhaps their most famous Marlin lure in the Ruckus. T...

View full details
$89.25 - $89.25
$89.25
$89.25 - $89.25
$89.25