From Dave Harrison, the creator of JB Signature Lures:
"The JB Signature Lures Cruiser is a plunger shaped head with deep front taper towards a slanted nose. The nose is fairly small because of the deep taper and has a slight scoop added to the profile. Comes in three different sizes in Small (7"), Medium (9"), and Large (12"). Catches many different species including Mahi Mahi/Dorado, various species of Tuna, Wahoo, and Marlin as well as other Billfish.
This asymmetrical shaped and keel weighted lure is based on a modified profile of a real baitfish. With proportions somewhere between a plunger and a bullet with an angled face and a gentle scoop, this weapon has a very realistic swimming action that rips the surface when it breathes. With an ideal trolling speed of 7-10 knots in all conditions the Cruiser will still swim great up to 15 knots on those calm days. Originally designed as a long corner lure it also runs great on the riggers."
This particular head is the Medium size with 9" skirt saddles. This color scheme is called the "Tassie Red Bait" and comes with a root beer reddish brown back and silver belly. The entire lure head has a beautiful rainbow-iridescent hue to it - Photos cannot do any of these lures justice. Skirted in transparent root beer with aurora/clear over Kajiki orange/black/pink.