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Aloha Lures

Aloha Lures

Aloha Lures are handmade by legendary Captain and master craftsman Erik Rusnak a.k.a. "Merlin". Erik started his lure making career decades ago under the brand of "Merlin Bluewater Lures" and later on shifting to the "Aloha Lures" brand. His lures have caught many Granders over the years, and his foothold in the handmade lure market has continued to hold its place as some of the best produced trolling lures all around the world. Erik is regarded as a pioneer in this industry for spreading the love of handmade trolling lures around the world as the Aloha Lures brand was one of the first to truly hit it big.

The Aloha Lures name is held high among its peers such as Marlin Magic Lures, Black Bart, & Coggin Lures and has not lost footing over the decades they have been produced. Their demand continues to rise and are becoming increasingly difficult to locate due to their supply and demand challenges. These continue to produce tournament winners and are still found in the spreads of top tournament Captains all over the world. 

We are excited to begin our relationship with Erik Rusnak and the Aloha Lures brand - It is has been a desire of ours to carry these esteemed baits since we began as a distributor of handmade lures. We believe they are easily some of the best produced lures in the market and belong under the GZ Lures umbrella. You will be hard pressed to find better produced lures or more successful lures than Aloha Lures.

Here is our interview between Capt. Chris Donato & Capt. Erik Rusnak of Aloha Lures where they discuss various Aloha Lures, the science behind different attributes of lure making, and Erik's history and background in fishing and lure making.


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$110.00 - $110.00
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$110.00 - $110.00
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Aloha Lures Ice Blue Resin Black Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz Head Only

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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$110.00 - $110.00
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$110.00 - $110.00
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$110.00 - $110.00
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$110.00 - $110.00
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Aloha Lures Ice Blue Resin Purple Back "Scared $#!Tless" Baby Smash Bait 12" 7.3oz Head Only

This is the popular 12" version of the Smash Bait known as the Baby Smash Bait.  We are beyond excited to offer one of the most famous Marlin lures...

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$110.00 - $110.00
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$110.00 - $110.00
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$100.00 - $100.00
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Aloha Lures Tahitian MOP Red Eyes Bamboocha 12" 6.7oz Head Only

The Bamboocha is a hidden gem in Erik Rusnak's Aloha Lures Marlin series of baits. These have been produced in limited numbers and are therefore a ...

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$100.00 - $100.00
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$140.00 - $140.00
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$140.00

Aloha Lures Ice Blue Rainbow Starburst Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
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$140.00 - $140.00
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Aloha Lures Mirrored Black Back Red Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
$140.00
$140.00 - $140.00
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Aloha Lures Red Rainbow Flake Taxi Eyes Smash Bait 14" 9.5oz Head Only

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

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$140.00 - $140.00
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$140.00 - $140.00
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$175.00 - $175.00
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$175.00 - $175.00
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Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Skirted Blue-Silver

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
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Aloha Lures Clear Mirrored Taxi Eyes Smash Bait 14" 12oz Skirted Purple

**Lure comes skirted as photographed.  We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash ...

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$175.00 - $175.00
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$175.00 - $175.00
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$121.00 - $121.00
$121.00
$121.00 - $121.00
$121.00

Aloha Lures Orange Back Deep Six Malolo 9" 6.5oz Flashabou Black-Orange

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

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$121.00 - $121.00
$121.00
$121.00 - $121.00
$121.00
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$115.25 - $115.25
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$115.25 - $115.25
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Aloha Lures Blue-Ice Blue Back Deep Six Malolo 9" 6.5oz Strobez Ice Blue/Pink

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

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$115.25 - $115.25
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$115.25 - $115.25
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$95.25 - $95.25
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Aloha Lures Mirrored Black Rainbow Deep Six 9" 6oz Strobez Black/Green

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$95.25 - $95.25
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$95.25 - $95.25
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Aloha Lures Mirrored Black Rainbow Deep Six 9" 6oz Strobez Black/Purple

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

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$95.25 - $95.25
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$95.25
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$60.00 - $60.00
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$60.00 - $60.00
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Aloha Lures Clear Mirrored Silver Rainbow Deep Six 9" 4.7oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$60.00 - $60.00
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$48.00 - $48.00
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Aloha Lures Purple Mirrored Purple Rainbow Flake Medium Beauty 9" 3.5oz

The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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$48.00 - $48.00
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Aloha Lures Mirrored Ice Blue Rainbow Flake Medium Beauty 9" 3.5oz

The Medium Beauty is the 9" version of one of Eric's most popular lure shapes with a heavy front and reverse tapered face with a deep cup to the no...

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$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00
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$83.25 - $83.25
$83.25
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$83.25

Aloha Lures Mirrored Silver Rainbow Flake Magic Bullet 9" 4oz Strobez Black/Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Bullet (same shape as the Magic Malolo, but without the fish head insert) is a 9" skirt...

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$83.25 - $83.25
$83.25
$83.25 - $83.25
$83.25
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$170.00 - $170.00
$170.00
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Aloha Lures Ice Blue Mirrored Silver Rainbow SuperSmash Bait 16" 14.6oz

**This is the 16" version of the Smash Bait known as the SuperSmash - Same shape as the original Smash Bait but in a larger 16" version (BOM Skirt ...

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$170.00 - $170.00
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$140.00 - $140.00
$140.00
$140.00 - $140.00
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Aloha Lures Ice Blue Mirrored Ice Blue Rainbow Taxi Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$140.00 - $140.00
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Aloha Lures Purple Mirrored Purple Rainbow Taxi Eyes Smash Bait 14" 9.5oz

We are beyond excited to offer one of the most famous Marlin lures ever designed with the Aloha Lures Smash Bait.  Here is Erik "Merlin" Rusnak on ...

View full details
$140.00 - $140.00
$140.00
$140.00 - $140.00
$140.00
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$60.00 - $60.00
$60.00
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$60.00

Aloha Lures Blue-Ice Blue Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

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$60.00 - $60.00
$60.00
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$95.25 - $95.25
$95.25
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$95.25

Aloha Lures Green Back Yellow Fins Magic Malolo 9" 4oz Strobez Green-Chartreuse/White

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25

Aloha Lures Black-Pink Back Purple Fins Magic Malolo 9" 4oz Strobez Black/Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
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$95.25 - $95.25
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$95.25

Aloha Lures Blue-Turquoise Back Yellow Fins Magic Malolo 9" 4oz Strobez Ice Blue-Green

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
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$95.25 - $95.25
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Aloha Lures Purple Back Purple Fins Magic Malolo 9" 4oz Strobez Purple-Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
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$101.00 - $101.00
$101.00
$101.00 - $101.00
$101.00

Aloha Lures Orange Back Yellow Fins Magic Malolo 9" 4oz Flashabou Black-White/Orange

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$101.00 - $101.00
$101.00
$101.00 - $101.00
$101.00
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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Blue-Pink Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

View full details
$60.00 - $60.00
$60.00
$60.00 - $60.00
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$60.00 - $60.00
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Aloha Lures Black-Purple Back Purple Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

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$60.00 - $60.00
$60.00
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$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00

Aloha Lures Green Back Yellow Fins Magic Malolo 9" 3oz

The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet with a flat back. This special edition ...

View full details
$60.00 - $60.00
$60.00
$60.00 - $60.00
$60.00
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Black-Purple Back Purple Fins Large Magic Malolo 12" 6.3oz

The Aloha Lures Large Magic Malolo (also known as the Magic Bullet) is the 12" skirt saddle sized version of this blunt nosed bullet with a flat ba...

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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
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$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25

Aloha Lures Black-Purple Back Purple Fins Deep Six Malolo 9" 6.5oz Strobez

**Lure comes skirted as photographed. The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amoun...

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$115.25 - $115.25
$115.25
$115.25 - $115.25
$115.25
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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Purple Back Purple Fins Deep Six Malolo 9" 5.3oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

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$80.00 - $80.00
$80.00
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$80.00
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$80.00 - $80.00
$80.00
$80.00 - $80.00
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Aloha Lures Blue-Turquoise Back Yellow Fins Deep Six Malolo 9" 5.3oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Black-Ice Blue Back Purple Fins Deep Six Malolo 9" 5.3oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
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$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00

Aloha Lures Black-Purple Back Purple Fins Deep Six Malolo 9" 5.3oz

The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amount of fish including some tournament wi...

View full details
$80.00 - $80.00
$80.00
$80.00 - $80.00
$80.00
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$38.00 - $38.00
$38.00
$38.00 - $38.00
$38.00

Aloha Lures Chrome-Mirrored Pink Glitter Back Small Super Ninja 7" 2.7oz

The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishermen's spreads and has earned i...

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$38.00 - $38.00
$38.00
$38.00 - $38.00
$38.00
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$38.00 - $38.00
$38.00
$38.00 - $38.00
$38.00

Aloha Lures Chrome-Mirrored Purple Glitter Back Small Super Ninja 7" 2.7oz

The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishermen's spreads and has earned i...

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$38.00 - $38.00
$38.00
$38.00 - $38.00
$38.00
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$66.50 - $66.50
$66.50
$66.50 - $66.50
$66.50

Aloha Lures Chrome-Mirrored Pink Back Small Super Ninja 7" 3.5oz Strobez White/Pink

**Lure comes skirted as shown. The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishe...

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$66.50 - $66.50
$66.50
$66.50 - $66.50
$66.50
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$55.20 - $55.20
$55.20
$55.20 - $55.20
$55.20

Aloha Lures Chrome-Mirrored Pink Back Small Super Ninja 7" 3.5oz Skirted Pink/Blue

**Lure comes skirted as shown. The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishe...

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$55.20 - $55.20
$55.20
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$55.20 - $55.20
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Aloha Lures Chrome-Mirrored Pink Back Small Super Ninja 7" 3.5oz Skirted Gay Bob

**Lure comes skirted as shown. The Aloha Lures 7" Super Ninja is a smaller version of the popular Super Ninja bait, which is a staple in many fishe...

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$55.20 - $55.20
$55.20
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$85.25 - $85.25
$85.25
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$85.25

Aloha Lures Green Rainbow Flake Super Ninja 9" 5.2oz Strobez Green-Chartreuse

**Lure comes skirted as photographed. The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just...

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$85.25 - $85.25
$85.25
$85.25 - $85.25
$85.25
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$50.00 - $50.00
$50.00
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$50.00

Aloha Lures Green Rainbow Flake Black Back Super Ninja 9" 4oz

The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just being an excellent meat fish producer...

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$50.00 - $50.00
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Aloha Lures Green Rainbow Flake Natural Eyes Super Ninja 9" 4oz

The Aloha Lures Super Ninja is a staple in many fishermen's spreads and has earned its reputation of not just being an excellent meat fish producer...

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$50.00 - $50.00
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$95.25 - $95.25
$95.25
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Aloha Lures Black-Purple Back Purple Fins Magic Malolo 9" 4oz Strobez Black-Purple

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

View full details
$95.25 - $95.25
$95.25
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$95.25

Aloha Lures Teal Magic Malolo 9" 4oz Strobez Ice Blue/Pink

**Lure comes skirted as photographed. The Aloha Lures Magic Malolo (also known as the Magic Bullet) is a 9" skirt saddle sized blunt nosed bullet w...

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$95.25 - $95.25
$95.25
$95.25 - $95.25
$95.25
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$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00

Aloha Lures Ice Blue Mirrored Blue Rainbow Kona Mongo 9" 3.4oz

The 9" Kona Mongo is the smallest version of the popular cupped face lure with 9" sized skirt saddles. It has a slimmer profile compared to the Bea...

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$48.00 - $48.00
$48.00
$48.00 - $48.00
$48.00
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$106.75 - $106.75
$106.75
$106.75 - $106.75
$106.75

Aloha Lures Silver Rainbow Blue Back Slapstick 5" 5.5oz Strobez Feathersword

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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$106.75 - $106.75
$106.75
$106.75 - $106.75
$106.75
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$106.75 - $106.75
$106.75
$106.75 - $106.75
$106.75

Aloha Lures Silver Rainbow Purple Back Slapstick 5" 5.5oz Strobez Purple-Yellow-White

**Lure comes skirted as photographed. The Aloha Lures Slapstick is making its worldwide debut exclusively with GZ Lures! It is a 5" skirt saddle si...

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$106.75 - $106.75
$106.75
$106.75 - $106.75
$106.75
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$78.20 - $78.20
$78.20
$78.20 - $78.20
$78.20

Aloha Lures Ice Blue Mirrored Silver Rainbow Deep Six 9" 5.2oz Skirted Ice Blue

**Lure comes skirted as photographed.  The Aloha Lures Deep Six is a 9" skirt saddle sized reverse tapered bullet that has caught a ridiculous amou...

View full details
$78.20 - $78.20
$78.20
$78.20 - $78.20
$78.20
Sold out